This document discusses potential client types for a campsite management business, including families, school and college groups, corporate groups, clubs, and individual visitors. It also outlines different market segments based on demographics, purpose of trips, and types of camping. Potential client types are families, seniors, groups, seasonal campers, transient campers, and destination campers. The types of camping include wilderness tenting, tenting, tent trailers, fifth wheelers, and recreational vehicles. Facilities and services are suggested for each market segment and camping type.

1. Clients
Campsite Management Training
Vivek Sharma

2. Who can be your clients
• Family
• Groups of families
• School Groups
• College Groups
• Corporate Groups
• Clubs/ Association groups – Angling, Bird
Watching, Alumni, Senior Citizen
• Walk ins

3. Market Segment Examples Examples of
Facilities/Services Required
Demographic Families Playground
Laundry
Facilities
Pool/Beach
Washrooms/Sho
wers Recreation
Program
Seniors 24 hour security
Washrooms/Showers
Groups, e.g. boy scouts Group camping
area
Washrooms/Sho
wers Cooking
Shelters

4. Purpose of Trip Seasonal Campers Serviced sites with 3 way
hook-ups
Store
Recreational Facilities
Restaurant/Snack Bar
Transient Campers Washrooms/Showers
Cooking Shelters
Destination/Vacation Campers Store
Playground
Pool
Lake/Beach/Rive
r Laundry
Facilities
Washrooms/Sho
wers

5. Type of Camping Wilderness Tenting Firewood/Fire
Pit Pit Toilets
"Wilderness"
sites
Tenting Tent sites
Cooking Shelters
Firewood/Fire
Pit Picnic Tables
Washrooms/Sho
wers
Tent Trailers Cooking Shelters
Firewood/Fire
Pit Picnic Tables
Washrooms/Sho
wers Electric
Hook Ups Drive
thru sites

6. Type of Camping
cont’d
Fifth Wheelers Drive thru sites
Electric Hook
ups Picnic Tables
Washrooms/Sho
wers
Firewood/Fire
Pit Level Sites
Recreational Vehicle Serviced Sites with 3 way
hook-ups for water, sewer
and electricity
50 amp service
Large, drive thru sites
Dump Stations
Level Sites
Recreational
Facilities Laundry
Facilities Picnic
Tables