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Webデザイン専攻
久賀 美意子
チラシデザインのご提案
株式会社すみか御中
内容
1
2
3
1
4
要件整理
コンセプト
作品
デザイン説明
1 要件整理
目的 課題解決プログラムの2024年度パートナー企業の募集
ターゲット 30〜40代後半の経営者層(人事・広報・社長)
配布方法 ・商工会議所(メール便)
・提携校のエリアで配布
・イベント等で配布
配色イメージ ポップで明るい感じ。近未来感。「この会社と関わると面白いことが出来そう」という
期待感。
制作物 A4のチラシ
長期的な視点を持っている企業に届く、パッと見た時に目に止まるチラシ
2 コンセプト
インパクト+わかりやすさで
パッと見ても印象に残るチラシ
オモテ ウラ
オモテ ウラ
4 デザイン説明 -構成-
Z型の法則 全体を見る時の自然な視線の流れに従った法則
4 デザイン説明 -構成-
デザインの4原則 情報を認識しやすくし、意図を伝えやすくするレイアウト。
近接・整列・反復・コントラスト
4 情報の掲載順序
オモテ面
プログラムとすみかの関わり方を大まかに理解してもらう
ウラ面
詳細を知る
4 デザイン説明 -全体感-
配色
フレッシュさ
熱量・やる気
4 デザイン説明 -全体感-
配色
期待感 誠実
4 キャッチコピー&サブキャッチコピー
高校生のぶっ飛びアイデア
・フレッシュさが欲しい企業向けに、あえて砕けた「ぶっ飛び」を使用。
・「高校生の柔軟なアイデアに触れて良かった」というお声を元に。
若手社員の人材育成にも繋がる!
キャッチコピー
サブキャッチコピー
・「若手社員の人材育成に繋がった」というお声を元に。
・すみか様自身もそのお声をメリットに掲げていること。

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