Client proposal
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To create an advertising proposal, information is needed about the company, where it wants to advertise, what the advertising aims to achieve, and the budget. The budget for a campaign advertising a product is £100,000 and the goal is to achieve something different that people would love to buy.
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This document is a portfolio listing design services including flyers, tickets, websites, business cards, logos, menus, and billboard advertisements to market and promote clients' companies. The portfolio highlights sample projects such as fashion show flyers for BellaFabulous, a website and business cards for Chila Custom Cabinets, and billboard advertisements. A wide range of advertising, marketing, design, and illustration services are advertised to help brand, advertise events, and grow companies.
Client proposal task 2
The client wants to introduce a new product with a unique smell and design to boost sales. They are seeking online advertising and a print ad that is colorful with pink and black colors in a stylish, fashionable style. The target market is young women ages 16-20 who will feel special, gorgeous, flowy, and relaxed wearing the product.
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An advertising agency is a service business that assists clients in planning, creating, implementing, and evaluating advertising campaigns. The first acknowledged advertising agency was established in 1786 in London. An agency's role is to positively represent its clients' products and services to customers by identifying goals and objectives and planning an effective advertising strategy. Hiring an agency provides benefits like bulk media discounts, expertise in optimal ad placement, assistance targeting the right markets, and ease of administration.
B plan activity outline
The business plan presentation outlines key topics to cover including an introduction of the company name and tagline, the company's strategy and vision, a description of products and services, an examination of target markets and customers including location, identification of competitors and how the company will defend its position, a request for funding and explanation of intended use and forecasted profits, unique selling points that provide sustainable competitive advantage, and an overview of the marketing plan to reach target customers.
Bma349 assessment 2 SHI CHEN
KCB Advertising is proposing a new campaign to promote Tim Tam biscuits in the Chinese market. The campaign would first use TV advertising to introduce Tim Tam to customers and generate buzz. It aims to then leverage social media platforms as customers share information about Tim Tam online. The goal is for Tim Tam consumption to become a habit and part of everyday life for Chinese customers, similar to how Snickers is associated with sports and Dove with gifting. KCB will utilize both TV advertising and social media platforms to promote Tim Tam's message and gather customer feedback.
The Marketing Plan
Shelly's Glass is an art studio that sells glass creations, with a primary target market of wealthy adults who appreciate art and decor. The marketing plan focuses on building customer relationships through personalized communication and delivering superior customer value. Products will be positioned as high-quality, upscale art that symbolizes status. The business will be branded as "Shelly's Glass" to represent its handcrafted glass artwork. Pricing will include both high-end and smaller, more affordable pieces. Advertising, sales promotions, personal selling, direct marketing and public relations will be used to promote the new business located in the wealthy city of Southlake, Texas.
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This document is a portfolio listing design services including flyers, tickets, websites, business cards, logos, menus, and billboard advertisements to market and promote clients' companies. The portfolio highlights sample projects such as fashion show flyers for BellaFabulous, a website and business cards for Chila Custom Cabinets, and billboard advertisements. A wide range of advertising, marketing, design, and illustration services are advertised to help brand, advertise events, and grow companies.
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The client wants to introduce a new product with a unique smell and design to boost sales. They are seeking online advertising and a print ad that is colorful with pink and black colors in a stylish, fashionable style. The target market is young women ages 16-20 who will feel special, gorgeous, flowy, and relaxed wearing the product.
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An advertising agency is a service business that assists clients in planning, creating, implementing, and evaluating advertising campaigns. The first acknowledged advertising agency was established in 1786 in London. An agency's role is to positively represent its clients' products and services to customers by identifying goals and objectives and planning an effective advertising strategy. Hiring an agency provides benefits like bulk media discounts, expertise in optimal ad placement, assistance targeting the right markets, and ease of administration.
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The business plan presentation outlines key topics to cover including an introduction of the company name and tagline, the company's strategy and vision, a description of products and services, an examination of target markets and customers including location, identification of competitors and how the company will defend its position, a request for funding and explanation of intended use and forecasted profits, unique selling points that provide sustainable competitive advantage, and an overview of the marketing plan to reach target customers.
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KCB Advertising is proposing a new campaign to promote Tim Tam biscuits in the Chinese market. The campaign would first use TV advertising to introduce Tim Tam to customers and generate buzz. It aims to then leverage social media platforms as customers share information about Tim Tam online. The goal is for Tim Tam consumption to become a habit and part of everyday life for Chinese customers, similar to how Snickers is associated with sports and Dove with gifting. KCB will utilize both TV advertising and social media platforms to promote Tim Tam's message and gather customer feedback.
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Shelly's Glass is an art studio that sells glass creations, with a primary target market of wealthy adults who appreciate art and decor. The marketing plan focuses on building customer relationships through personalized communication and delivering superior customer value. Products will be positioned as high-quality, upscale art that symbolizes status. The business will be branded as "Shelly's Glass" to represent its handcrafted glass artwork. Pricing will include both high-end and smaller, more affordable pieces. Advertising, sales promotions, personal selling, direct marketing and public relations will be used to promote the new business located in the wealthy city of Southlake, Texas.
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Michael Payne provided branding and design services for Fusion Physiotherapy & Wellness Centre, a new startup physiotherapy business in Stouffville, Ontario. The services included designing a logo, stationery, signage, advertising materials, brochures, and promotional items. The branding package helped launch the business and generate customers amid the global recession.
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Client proposal
- 1. In order to create an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend. The advertising budget for my campaign to advertise (name and purpose of your product) is £100,000. What do you want your adverts to achieve? I want to achieve something different from everything else that people would love to buy What type of advertising will suit your campaign?