1. Client Proposal
I have been asked to tender a proposal by the college to produce a promotional video for a
department within the college which can then be used on the college website, be produced as a DVD
to send to potential students and also be uploaded to the college YouTube site and Facebook site. As
part of this assignment I will have to negotiate a brief with my client and have records of
communication and correspondence between myself and the client. While negotiating the brief I will
decide on the style, length and content of the video depending on my client’s requirements.
The target audience of this promotional video will be teenagers that have just left high school and
other people that would be interested in joining college.
The resources that I require will be willing class members and teachers, a video camera and some
photographs of the college.
The cast and crew I will need is a sound person, cameraman, editor and some people that do
creative media and a teacher or two.
I don’t really need a budget since the college will be providing all the things I need to produce this
promotional video.
Planning for advert – this includes brainstorming, storyboards, scripts, sketches, shot logs and mood
boards.
Produce proposal – then create another proposal with the target audience, resources, personnel and
schedule etc.
Develop a presentation – after the proposal as a team we must develop a pitch for the product.
Production meeting + report – this is to outline and changes that may be made to be produced as
the final product.
Asset table – this includes where all the assets have been found and any assets that will be created.
Shoot raw video footage – use a video camera to record footage.
Import video with evidence in diary – import the video and use a diary of how everything was done
as evidence.
Edit video using software – edit the video footage using Adobe Premier pro/elements with a fully
illustrated diary.
Export video with evidence – export the video to be used on the web, DVD and as a presentation
with a report/evidence in a diary of how everything was done.