Theaters are using innovative marketing techniques to attract new customers such as providing blankets, outdoor movie previews, and bold advertising campaigns. They are also promoting environmentally friendly practices with a new "Go Green" initiative and logo to appeal to health and eco-conscious consumers. The marketing pushes a message of appreciation for customers who support their business.

1. T H E A T E R S A R E N ’ T
D E A DC . E . L M A R K E T I N G

12. No Excuses Campaign

13. Blankets for Customers

14. Outside Movie Preview Stations

15. In Your Face Advertising Techniques

18. Go Green

19. New Logo

21. Thanks for Choosing Us!