Regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules. As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft.
A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail.
Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth.
But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?
It's not who you know… it's who knows you (and what GOOGLE says about you!)Michelle Villalobos
These days, people are as likely (perhaps MORE likely) to first meet you online – or google you if they're at all interested in hiring you, working with you or even dating you. Find out how to take control and manage your online reputation from Michelle Villalobos, prominent personal branding strategist, thought leader and professional speaker.
How clean tech & green tech marketing is different than normal B2B.
Clean tech and green tech are on a long-term growth trajectory. But you can't market them exactly like any other B2B technology product or service.
A few thoughts from Velocity's London-based green tech / clean tech practice.
Regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules. As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft.
A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail.
Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth.
But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?
It's not who you know… it's who knows you (and what GOOGLE says about you!)Michelle Villalobos
These days, people are as likely (perhaps MORE likely) to first meet you online – or google you if they're at all interested in hiring you, working with you or even dating you. Find out how to take control and manage your online reputation from Michelle Villalobos, prominent personal branding strategist, thought leader and professional speaker.
How clean tech & green tech marketing is different than normal B2B.
Clean tech and green tech are on a long-term growth trajectory. But you can't market them exactly like any other B2B technology product or service.
A few thoughts from Velocity's London-based green tech / clean tech practice.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Tom Ratkovich, Managing Director, LEAP reviews the biggest takeaways from the 26th edition of The ROUNDTABLE, including highlights from the executive panel and other industry transformation case studies.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
Connections, hosted by Artesian Solutions, is the B2B conference dedicated to excellence in sales and relationship management. These slides were presented to an audience of over 200 sales leaders from some of the top UK enterprises on 28th November 2018.
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
J. Ottman Consulting Green Paper: Strategies, Tools, and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Tom Ratkovich, Managing Director, LEAP reviews the biggest takeaways from the 26th edition of The ROUNDTABLE, including highlights from the executive panel and other industry transformation case studies.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
Connections, hosted by Artesian Solutions, is the B2B conference dedicated to excellence in sales and relationship management. These slides were presented to an audience of over 200 sales leaders from some of the top UK enterprises on 28th November 2018.
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
J. Ottman Consulting Green Paper: Strategies, Tools, and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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11. Balance your green story with your commercial story Most buyers still have bottom-line motivators
12. Be scrupulous Success depends on credibility & authenticity. Don’t puff the numbers and don’t smear the facts. Never fake it.
13. Beware of ‘Parapet Risk’ • Being accused of greenwashing • Being held to a higher standard than non-green peers Body Shop were criticized more than Wal-Mart on green issues!
14. Prove your commitment don’t just claim it. • Walk the green talk • Get a green audit • Cut travel & waste • Promote recycling • Look at your whole carbon footprint • Think 360˚
15. Make your claims meaningful and dramatic. Give politicians the stories they need: “ Saves the equivalent of a new power station each year.” “ Enough to power Omaha and Oslo.”
16. Lobby hard Work the influencers: politicians and the media. Use your embassies overseas.
17. But lobby intelligently. Don’t alienate your buyers by overtly going over their heads to apply pressure.
18. Use social media. A powerful new tool for engagement with your audiences. Use it to listen and to help shape the debate.
19. Don’t be afraid of passion. It’s okay to show you really care about the benefits your technology delivers to society and the planet. A dull, clinical tone wastes a major asset.
20. Pass the positioning test: Relevant: adds real value Available: it’s unique Attainable: it’s credible
21. It’s a balancing act. Big claims vs credible support Vision vs practicality Greenness vs ROI Altruism vs Authenticity
22. Don’t go it alone. Find a partner who has been there before...
23. About us Velocity is a B2B marketing agency with a growing clean tech/green tech practice. We bring a fresh spin to digital marketing, including content marketing, social media, online pr, demand generation, lead nurturing and anything that can help tech companies break through, get heard, motivate markets, generate leads and win business.