The Clean Label Project is focused on changing the definition of food and consumer product safety in America by addressing issues consumers care about like heavy metals, pesticide residues, and plasticizers. They conduct unannounced retail product sampling and testing for their award programs which recognize products with high antioxidant levels or low levels of substances not listed on labels like chemicals of concern and toxins. Their certification process also evaluates products for these unlabeled substances. They aim to bring truth and transparency to labeling through sharing audited results and encouraging brands to address the growing concern about industrial and environmental contaminants in food and consumer products.