The Product Launching class project consists of six parts: setting goals and objectives; performing a SWOT, trend, customer, and competitor analysis; determining product and launch feasibility; making a conclusion and recommendation; establishing a time frame; and creating a financial plan. The analysis section examines the strengths, weaknesses, opportunities, threats, trends, customers, competition, and unique selling proposition. Feasibility covers the product and launch. The conclusion recommends whether or not to move forward.

1. he Product Launching class project will consist of the following parts:
I. Goal and Objectives
A. The goal of the product launching.
B. The objectives.
II Analysis
C. The SWOT Analysis.
D. The trend.
E. The Customer Analysis.
F. The Customer Segmentation.
F. The Competitor Analysis.
G. What is your USP (Unique Selling Proposition).
H. Marketing Mix (4P's) Analysis.
III. Feasibilities
H. Product Feasibility. [Use Weekly 1].
I. Product Launching Feasibility. [Use Weekly 2].
IV. Product Launching Decision
J. Conclusion and Recommendation.
V. Time Frames (Project Management) of the Product Launching.
VI. Financial Aspect (Budgeting) of the Product Launching.