Qualitative research aims to understand the 'why' behind phenomena, correlations, or behaviors. In contrast, quantitative research analyzes numerical data to create a statistical representation of trends or connections.

26. Qualitative vs. Quantitative Outcomes
Qualitative research is often focused on
answering the “why” behind a phenomenon,
correlation or behavior. In contrast, quantitative
data are analyzed numerically to develop a
statistical picture of a trend or connection.