Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, E...The Chicago Convergence
The Chicago New Media Summit, Sept 15-16, 2008. The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.
But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.
How to market to the generations 2007 Duane "DJ" SpragueDuane "DJ" Sprague
Each generation carries their own preferences for media, creative and messaging. This 2007 presentation will help you understand how and where to address each one.
Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, E...The Chicago Convergence
The Chicago New Media Summit, Sept 15-16, 2008. The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.
But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.
How to market to the generations 2007 Duane "DJ" SpragueDuane "DJ" Sprague
Each generation carries their own preferences for media, creative and messaging. This 2007 presentation will help you understand how and where to address each one.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
2. Public sphere Open accessible shared collective common Literacy Language-vernacular Or specialized? Language = not neutral What does this Mean? Identity? Experience? Ideal? Agenda? Does TV cause Isolation? A sense of Collectiveness? Build nationalism Ideology Sense of community ?
3. 4 characteristics of public interest media 1- DIVERSITY provincial economic Cultural/religious/social Representations: old people, poor people Other people, foreigners, sects, communities
4. 4 characteristics of public interest media 2. INNOVATION Pakistani music- all pop All the time? Fifty fifty/ 4man show Theatre Musicals Pakistani idol Living on the edge Reality TV Soap operas Alim online Mujahid online Talk shows Breakfast shows
5. 4 characteristics of public interest media 3- SUBSTANCE “ news and entertainment addressing significant issues Facing society… in an engaging manner….promotes civic participation” Issues: Poverty Child labor Population Equality education Engaging manner Dramas Films News shows?
6. 4 characteristics of public interest media 4- INDEPENDANCE Independent of who? Politicians Courts Advertisers Bureacrats Is democracy about majority rules or minority protections? Karachi waley
7. elitism “ opera and esoteric Intellectual discussions Empowerment vs Exploitation Representation as “OTHER” exotic or as US mainstream Folk culture? Post colonial hang overs Ivory towers What about children? Cassette kahani? Children's theatre Children's books , children’s TV? Remember: language is not neutral
8. What do the people want? Oppositional media anarchy indecency sensationalism Cheap thrills?
9. Homogenization Copying Indian soaps Same show different faces Personality based/driven columns and shows MTV vs EXPRESS vs THE MUSIK Masala tv vs Zouq Recipe for success: Cheap production past success advertiser friendly
10. Localism Urban Bigger cities Urdu/english access Yuppy access Teenagers and men in suits Housewives Thin girls glamorous girls
11. Spectacular train wreck TV Meera Shoaib Akhtar Second wives of MNAs Disengages public from civic life Defines society’s norms Creates a sense of us and them
13. constraints Pseudo events: press conferences, junkets Easy cheap coverage- ready made news Press release Pre packaged news Investigations and experts are expensive Gossip is cheap Church state wall - branded documentaries/shows HBL is our sponsor- can we talk about irregularities? PIA is our sponsor can we talk about bad business performance
14. Transaction Journalism Why would it be unethical for Books & authors to have a link to Liberty Books’ online bookstore? Would it be unethical? Are co-branded websites objective? I.e webmd?
16. ADVERTISING INFLUENCE ADVERTISING INFLUENCE ADVERTISING INFLUENCE ADVERTISING INFLUENCE ADVERTISING INFLUENCE Article about poverty alongside advertised luxury? Cancer awareness and cigarettes side by side? Articles about raising confident daughters alongside Fair and Lovely ad Anti dowry article alongside Habitt dowry sale
17. Captive audience Customer service helplines Websites that load after you view ad Airlines show you promotions before take off how Do advertisers overcome audience reluctance to view ads?
18. Saturation: branded shows, stations domination, Surround sound for the eyes Blurring: Ads that look like articles, TVCs that look like news reports Music videos Merchandised characters Sports events Gmail facebook Why are academic articles online not free?
19. Sneak attack : samaa on popcorn Product placement: airtel in 3 idiots Childhood co-opted Niche marketing Narrow casting vs broadcasting
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