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Ben, Josh, Ellen, Claire
   Name: Super Cereal
   Varieties: A cereal for men and a cereal for
               women.
   Slogan: Bring out the superman in you
            Bring out the superwoman in you.
   Message behind the adverts:
    ◦ Eat the cereal, makes you strong and turns
      you into a superman/woman.
   One cereal for men and another for women.
   One advert will advertise the cereal for the
    men and the other will advertise the cereal for
    the women.
   The sponsorship ad will in some way bring
    the two cereals together.
   Storyline: eat the cereal at breakfast time
    then both the man and women in the adverts
    turn into supermen/women.
   Characters: male and female character
   Situations: Breakfast table in the morning etc.
   Music and sound: theme tunes in the
    background when they turn into
    supermen/women.
   Symbolism: cereal symbolises
    power, strength.
   Dramatic action: supermen/women.

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Claire dale ellen gibbons josh jones ben webb advertisement pitch media pitch

  • 2.
  • 3. Name: Super Cereal  Varieties: A cereal for men and a cereal for women.  Slogan: Bring out the superman in you Bring out the superwoman in you.
  • 4. Message behind the adverts: ◦ Eat the cereal, makes you strong and turns you into a superman/woman.
  • 5. One cereal for men and another for women.  One advert will advertise the cereal for the men and the other will advertise the cereal for the women.  The sponsorship ad will in some way bring the two cereals together.
  • 6. Storyline: eat the cereal at breakfast time then both the man and women in the adverts turn into supermen/women.  Characters: male and female character  Situations: Breakfast table in the morning etc.
  • 7. Music and sound: theme tunes in the background when they turn into supermen/women.  Symbolism: cereal symbolises power, strength.  Dramatic action: supermen/women.