1. An I-Tech Media Publication
for Project Procurement
R.N.I No. MAHENG/2007/24192 December 1, 2016 • Pages 164 • `100 • Vol. 10 Issue 3 • Mumbai • ISSN 0975-3990
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2. RCMME
74 B2B Purchase December 2016
Industry Speaks
- Nirmal Purshotham,
CEO, Civimec Engineering Pvt Ltd
realistic pictures are emerging and we feel that
the year ahead not only shows the light at the
end of the tunnel, but a smooth road to climb
ahead with a lot more clarity.”
He further adds, “On the other hand, the
entry of new global players and the existing
manufacturers increasing their capacities during
the year have seen intense competition and
fragmentation of the market segments.”
According to Purshotham, this has scaled up
the capacities with the expectation of growth
in demand for the machines that have to be
assessed very cynically as the manufacturers now
have to focus on increasing their sales volumes
to cover fixed costs.
CIVIMEC gears up to face the market
Sharing about how the company is preparing to
face the market, Purshotham says, “During the
last one year, we at CIVIMEC were gearing up
to face the market competition. Realising that
technology being a key player to garner market
and ensure pricing power in the construction
equipment industry, we developed strategic
partnership with DIECI Srl of Italy who have been
in this segment for more than seven decades.
Our association with DIECI Srl Italy, to use their
technology, supported by their strong product
and design features with flexibility to customize
them to our domestic requirements has given
us more teeth to acquire the market share
with confidence. The competitive edge that
technology provided to our competitors would
no longer be a differentiator for our customers
to look up to our product features.”
On a concluding note, Purshotham says,
“The growing awareness among builders and
contractors that advance technological features
and control systems help them in producing
high quality, homogeneous concrete with less
dependence on manual errors coupled with the
reduction of labour forces, works positively to
our advantage.”
Backed by improving business prospects and a
healthy demand by high infrastructure spending
by our government, the CIVIMEC teams’ outlook
for the years ahead is very positive. n
“Construction equipment industry in India has
regained momentum and we see a steady pace
in the off take of the demand,” says Nirmal
Purshotham, CEO, Civimec Engineering Pvt Ltd
while speaking about the recent performance
of the construction equipment industry. He
further added, “The government’s plan to
invest in projects through public-private mode
in infrastructure and housing for the poor and
in the rural sector is resulting in significant
construction expenditure driving growth in
the industry. The government has stressed on
the requirement of equipment of international
standards by contractors to qualify for the
government tenders has additionally supported
the industry.”
Purshotham feels that the equipment
manufacturers are now focusing to ensure that
their machines contribute to improving the
efficiency and productivity of the construction
activity. According to Purshotham, the modern
day construction equipment focuses on
ensuring that the quality of construction meets
the mandatory standards besides reducing
dependence on manual workers.
A year of competition and fragmenting
Speaking about how the year 2016 has been for
the construction equipment industry, Purshotham
says, “The year 2016 had it usual up and downs,
but we feel there has been a correction in the
demand and supply estimates of the industry. The
Gearing up to face market
competition
The year 2016 had it
usual up and downs, but
we feel there has been a
correction in the demand
and supply estimates of
the industry.

3. ConCrete Mixer
Self Loading Mobile
CIVIMEC ENGINEERING PVT LTD
Head Office: # 17-1-382/5, Near Karmangaht Hanuman Temple, Balaji Nagar, Hyderabad -500079.
Telephone: 040 -24076965 I Mobile: +91 9391099982
IVIMEC
TM
Driven by Dedication
We are Manufacturing Self Loading Mobile
Concrete Mixers, Transit Mixers, Dumpers
and Batching Plants
Manufacturing Plant: Survey No. 92, Dharmojiguda IndustrialArea, Choutuppal (m), Nalgonda Dist, Telangana.
North East
Mr. Nitin Joshi (Manager Sales)
Cell No. 08826697654 I info@civimec.co.in
www.civimec.co.in
Bangalore
Mr.K.Suresh, Sales Manager
Cell No. 9738305743 | 8187896898
Delhi NCR
Mr. Sunil Rawat (Manager Sales)
Cell No. 08827797651 I info@civimec.co.in
Technology driven Concrete Solution,
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