The document introduces the City of Dallas Style Guide, which sets standards for consistent design and identity across documents. It applies to both printed and online materials going forward. The Style Guide covers logos, fonts, colors, and provides examples of its use in documents, presentations, and social media graphics. Questions can be directed to the listed staff contact.

1. Introduction to City of Dallas Style Guide
June 2016

2. City of Dallas Style Guide
http://bit.ly/StyleGuideDa
llas
https://app.frontify.com/d/SjRBA4GEQCYH/dallas-city-hall-style-
guide
Set of standards that ensures consistent
design and identity for the writing and
design of documents for a specific
organization
-OR-
APPLIES TO PRINT AND ONLINE
MATERIALS
Per City of Dallas PIO, it is not necessary to redo
documents already printed or online, but going
forward all documents, both printed and electronic,
should follow these guidelines.

3. Navigate through the Style Guide using the menu on the left. The
first few choices are those discussed in this presentation. The
others are intended mainly for web developers.

4. LOGOS
These logos are all approved City of Dallas logos.
They can be downloaded as a Zip file, in either PNG or EPS format.

5. FONTS
Fonts should be Lato or Roboto, in any version. Both
fonts can be downloaded from the Print & Social Media
Resources Page
(not the Typography page).

6. COLOR
Each brand color includes the RGB code (a series of three numbers) and a
six digit Hexadecimal Codes aka Web Safe Colors.
These primary colors are already in use in many aspects of
our work.

7. COLORSecondary colors are also already in use in many aspects of
Secondary colors also include the RGB code (a series of three numbers)
and a six digit Hexadecimal Codes aka Web Safe Colors.

8. WHITE BLACK
FONT
COLORS
White and cool-toned grays can be used as well, but not black.
Dark grey is the recommended color for use in place of black.

9. RGB – 3 Numbers
Web – 6 Letters/Numbers
Powerpoint
Canva
Virtually every program utilizes either RGB or Web Safe colors

10. RGB – 255, 160, 0 Web – FFA000
Powerpoint Canva
Style Guide
Style Guide
Powerpoint
RGB 33, 150, 243 Web – 2196f3
Canva

11. Example: To change a red shape in Powerpoint to a City of
Dallas blue, select the shape, click on the Format tab, click on
Shape Fill, and select More Fill Colors (continued on next slide).

12. Continued: Select the Custom Colors tab and enter the
three RGB color codes, and click OK

13. Canva.com
Powerpoint
A Powerpoint template makes it easy to create documents and presentations
using Style Guide colors and fonts. Templates for other programs are being

14. These are a few examples of how we are already using Style Guide colors
and fonts in our social media graphics.

15. This is an example of a printed document created using Style Guide colors and

16. Questions?
DAS staff contact is Rebecca Poling at
rebecca.poling@dallascityhall.com
Other departments may wish to contact the
Public Information Office for assistance.