Analyzed and recommended a foreign market entry strategy for Brenthaven, a local Washington company, to operate in Germany. Designed slide deck.
Won "Most Original" Presentation award out of 7 teams.
First european pulse survey on events - 2016 - Slide deck in EnglishPhilippe Greco
Concomitance Consulting carried out a survey among more than 600 meeting planners in the top three European markets: France, Germany and the United Kingdom. These interviews have been conducted end of 2015 and mid-2016.
This study laid the foundations for the white paper that we are offering to share with you.
You will find a slide deck of the study's main findings, the salient points of the French, German and UK markets.
Presentation slide deck from the highly successful Greater Lincolnshire Manufacturing Conference held in Gainsborough on 10th March 2016 which was attended by over 170 delegates. The presentation covers supply chain opportunities with HS2, the GL LEP Manufacturing Plan, NatWest Future Fit, improving productivity and future labour resources with the Lincoln UTC and University of Lincoln
Apresentação do evento organizado pela Porto Business School na Culturgest, no dia 7 de junho, a propósito da participação da Escola no IMD World Competitivess Yearbook 2016.
This is a revision presentation on international competitiveness designed for A level economics students.
Students will be expected to
Consider measures of competitiveness: For example: relative unit labour costs and relative export prices.
Understand factors influencing competitiveness such as the exchange rate; productivity; wage and non- wage costs; regulation.
Examine government policy to increase international competitiveness. For example: measures to improve education and training; incentives for investment; deregulation.
Barometer 2016: Social and economic performance of French digital business st...EY
The fifth edition of this annual barometer, realized in collaboration with France Digitale, presents the social and economic performance of French digital business start-up financed by venture capitalists.
More information on : ey.com/FR/FranceDigitale
First european pulse survey on events - 2016 - Slide deck in EnglishPhilippe Greco
Concomitance Consulting carried out a survey among more than 600 meeting planners in the top three European markets: France, Germany and the United Kingdom. These interviews have been conducted end of 2015 and mid-2016.
This study laid the foundations for the white paper that we are offering to share with you.
You will find a slide deck of the study's main findings, the salient points of the French, German and UK markets.
Presentation slide deck from the highly successful Greater Lincolnshire Manufacturing Conference held in Gainsborough on 10th March 2016 which was attended by over 170 delegates. The presentation covers supply chain opportunities with HS2, the GL LEP Manufacturing Plan, NatWest Future Fit, improving productivity and future labour resources with the Lincoln UTC and University of Lincoln
Apresentação do evento organizado pela Porto Business School na Culturgest, no dia 7 de junho, a propósito da participação da Escola no IMD World Competitivess Yearbook 2016.
This is a revision presentation on international competitiveness designed for A level economics students.
Students will be expected to
Consider measures of competitiveness: For example: relative unit labour costs and relative export prices.
Understand factors influencing competitiveness such as the exchange rate; productivity; wage and non- wage costs; regulation.
Examine government policy to increase international competitiveness. For example: measures to improve education and training; incentives for investment; deregulation.
Barometer 2016: Social and economic performance of French digital business st...EY
The fifth edition of this annual barometer, realized in collaboration with France Digitale, presents the social and economic performance of French digital business start-up financed by venture capitalists.
More information on : ey.com/FR/FranceDigitale
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...Hervé Gonay
GÉNÉRATION DE LEADS EN B2B : QUEL MARKETING MIX METTRE EN OEUVRE ? Le club B2B de l'Adetem a organisé le 20 Janvier 2016 un atelier sur le meilleur Marketing mix pour la Génération de Leads en B2B. Pour lancer les débats, SiriusDecisions a présenté cette étude de 2015 sur l’efficacité des tactiques de création de la demande en Europe. Nous y apprendrons :
• en quoi l’usage des tactiques a changé
• quels sont les tactiques jugées les plus efficaces par les Marketers B2B européens.
Sirius Decision a enqueté aupres de 470 directeurs de la création de la demande sur le marché européen, en particulier le Royaume Uni, la France, l’Italie, l’Allemagne, l’Espagne et la Hollande. Nous avons demandé a chaque participant d’identifier le mix marketing qu’ils utilisent pour générer des “Inquiries” (un lead dans son état le plus basique), et les faire évoluer a travers les 3 étapes du parcours d’achat: Education, solution et sélection.
Les résultats nous ont montré un changement significatif des tactiques de Marketing Mix comme :
• les white papers,
• les essais en ligne,
• les demandes de devis
• les bannieres en ligne,
• les séminaires,
• le marketing aupres des associations,
• l’acquisition de listes de contact.
La réunion a été animée par :
Hervé GONAY, Directeur Général de GETPLUS et Co-Président du Club B2B de l'Adetem
Online higher education business plan mohamed saadmohamed saad
Market penetration strategy for online higher education platform @ emerging markets ( Ex. Egypt)
this ppt will give you an idea about the market size, trends, major players and trade channels.
How the new EU guidelines on reporting climate related information will impac...CDSB
As part of its Sustainable Finance Action Plan, the European Commission published new guidelines in June for reporting climate-related information. These guidelines were designed to provide practical recommendations and help companies report the impact of climate change on their business as well as the impact of their activities on the climate. CDSB and CDP present will the new guidelines and what it means for corporate reporting practices moving forward.
This paper suggests that developing countries should build strong institutional capacity for deploying QMS as an intrinsic management tool among their firms. An easily accessible infrastructure of dedicated institutions to disseminate, educate, and provide training to firms in quality management can help raise overall productivity levels, enabling a nation to manage its resources more efficiently.
The research paper forms part of the E15 Expert Group on ‘Reinvigorating Manufacturing: New Industrial Policy and the Trade System’ brought out jointly by the by the International Centre for Trade and Sustainable Development (ICTSD) and the World Economic Forum and co-convened with the National School of Development at Peking University, and the Confederation of Indian Industry.
Purpose of Assignment This week students will review and revise .docxmakdul
Purpose of Assignment
This week students will review and revise their Week 3 Research Analysis for Business Signature Assignment based on economic analysis and the feedback provided by their facilitator. Students will also expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's production to a foreign market.
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments might be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Assignment Steps
Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.
Revise your Week 3 assignment, Research Analysis for Business, using the feedback provided by your facilitator. This Week 6 report should only include one conclusion, so you will need to rewrite the conclusion you included in your Week 3 assignment, Research Analysis for Business.
Select a foreign market in which to expand your chosen product. If you wish, you may use one of the countries your team analyzed in their Week 5 Comparative and Absolute Advantage Assignment.
Prepare a minimum1,750-word report addressing the points listed below. The use of tables and/or charts to display economic data over the time period discussed is highly encouraged, you may submit any economic data in Microsoft® Excel® format in a separate file. You may use the U.S. Department of Labor's Bureau of Labor Statistics (BLS), U.S. Dept. of Commerce's Bureau of Economic Analysis (BEA), the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, and World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library. The new sections of your report should:
· Evaluate current global economic conditions and their effects on macroeconomic indicators in your selected country. Provide forecasts for population growth, gross domestic product (GDP) growth, GDP per capita growth, export growth, and sales growth.
· Evaluate any competitors' existing production in the chosen country.
· Assess sales forecasts in the selected country by using the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library.
· Categorize the type of economy that exists in your selected country as closed, mixed, or market. What is the difference between these types of economies and how might this affect your expansion?
· Assess how your chosen country's curren ...
Adetem b2 b marketing mix with siriusdecisions 2015 the pulse european demand...Hervé Gonay
GÉNÉRATION DE LEADS EN B2B : QUEL MARKETING MIX METTRE EN OEUVRE ? Le club B2B de l'Adetem a organisé le 20 Janvier 2016 un atelier sur le meilleur Marketing mix pour la Génération de Leads en B2B. Pour lancer les débats, SiriusDecisions a présenté cette étude de 2015 sur l’efficacité des tactiques de création de la demande en Europe. Nous y apprendrons :
• en quoi l’usage des tactiques a changé
• quels sont les tactiques jugées les plus efficaces par les Marketers B2B européens.
Sirius Decision a enqueté aupres de 470 directeurs de la création de la demande sur le marché européen, en particulier le Royaume Uni, la France, l’Italie, l’Allemagne, l’Espagne et la Hollande. Nous avons demandé a chaque participant d’identifier le mix marketing qu’ils utilisent pour générer des “Inquiries” (un lead dans son état le plus basique), et les faire évoluer a travers les 3 étapes du parcours d’achat: Education, solution et sélection.
Les résultats nous ont montré un changement significatif des tactiques de Marketing Mix comme :
• les white papers,
• les essais en ligne,
• les demandes de devis
• les bannieres en ligne,
• les séminaires,
• le marketing aupres des associations,
• l’acquisition de listes de contact.
La réunion a été animée par :
Hervé GONAY, Directeur Général de GETPLUS et Co-Président du Club B2B de l'Adetem
Online higher education business plan mohamed saadmohamed saad
Market penetration strategy for online higher education platform @ emerging markets ( Ex. Egypt)
this ppt will give you an idea about the market size, trends, major players and trade channels.
How the new EU guidelines on reporting climate related information will impac...CDSB
As part of its Sustainable Finance Action Plan, the European Commission published new guidelines in June for reporting climate-related information. These guidelines were designed to provide practical recommendations and help companies report the impact of climate change on their business as well as the impact of their activities on the climate. CDSB and CDP present will the new guidelines and what it means for corporate reporting practices moving forward.
This paper suggests that developing countries should build strong institutional capacity for deploying QMS as an intrinsic management tool among their firms. An easily accessible infrastructure of dedicated institutions to disseminate, educate, and provide training to firms in quality management can help raise overall productivity levels, enabling a nation to manage its resources more efficiently.
The research paper forms part of the E15 Expert Group on ‘Reinvigorating Manufacturing: New Industrial Policy and the Trade System’ brought out jointly by the by the International Centre for Trade and Sustainable Development (ICTSD) and the World Economic Forum and co-convened with the National School of Development at Peking University, and the Confederation of Indian Industry.
Purpose of Assignment This week students will review and revise .docxmakdul
Purpose of Assignment
This week students will review and revise their Week 3 Research Analysis for Business Signature Assignment based on economic analysis and the feedback provided by their facilitator. Students will also expand their Week 3 analyses to evaluate the challenges of expanding their chosen company's production to a foreign market.
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments might be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Assignment Steps
Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.
Revise your Week 3 assignment, Research Analysis for Business, using the feedback provided by your facilitator. This Week 6 report should only include one conclusion, so you will need to rewrite the conclusion you included in your Week 3 assignment, Research Analysis for Business.
Select a foreign market in which to expand your chosen product. If you wish, you may use one of the countries your team analyzed in their Week 5 Comparative and Absolute Advantage Assignment.
Prepare a minimum1,750-word report addressing the points listed below. The use of tables and/or charts to display economic data over the time period discussed is highly encouraged, you may submit any economic data in Microsoft® Excel® format in a separate file. You may use the U.S. Department of Labor's Bureau of Labor Statistics (BLS), U.S. Dept. of Commerce's Bureau of Economic Analysis (BEA), the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, and World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library. The new sections of your report should:
· Evaluate current global economic conditions and their effects on macroeconomic indicators in your selected country. Provide forecasts for population growth, gross domestic product (GDP) growth, GDP per capita growth, export growth, and sales growth.
· Evaluate any competitors' existing production in the chosen country.
· Assess sales forecasts in the selected country by using the Federal Reserve of St. Louis's FRED data, the CIA World Fact Book, World Bank data, World Trade Organization, or other appropriate sources you might find on the Internet or in the University Library.
· Categorize the type of economy that exists in your selected country as closed, mixed, or market. What is the difference between these types of economies and how might this affect your expansion?
· Assess how your chosen country's curren ...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Agenda
PART 01
PART 02
PART 03
PART 04
PART 05
Strategic Fit
Market Analysis
Operations
Financials
Summary Overview
3. Key Considerations
Educational Market
Technological Landscape
Ease of Operations
Governmental Support
Key factors to determine the strategic
fit for entering a foreign country
Strategic Fit Market Analysis Operations Financials Summary
4. Decision Matrix
GERMANY FRANCE
EDUCATIONAL MARKET
Private vs. Public School Concentration
TECHNOLOGICAL
LANDSCAPE
GOVERNMENTAL
SUPPORT
EASE OF OPERATIONS
Laws, Regulations, Tariffs
Factors Weight
30%
30%
25%
15%
0.90
1.20
0.75
0.45
0.90
0.60
0.50
0.15
2.13.3
Strategic Fit Market Analysis Operations Financials Summary
5. Why Germany?
Why Germany?
Risk Averse
Long-Term Oriented
High Quality
Value longevity of a product
Cautious about investments
Prefer certifiable quality
6. "For centuries, we in Europe were
used to being the first ones to come
up with technological innovations.
That’s not the case anymore today.
And this should worry us.”
Governmental
Push
7. More funding
available
Openness to
tech in the
classrooms
Barriers to entry are
lower for smaller
market
Start with the private school market
Target
Market
Analysis
Strategic Fit Market Analysis Operations Financials Summary
9. Avoid using adjectivesPrice it as it is Get Quality Certified
Brenthaven’s current
pricing scheme exudes
quality
When advertising, make sure to
avoid the use of adjectives as the
German culture values proof
Pruf-und Forschungsinstitut
Pirmasens is an institution that
allows companies to get their
products certified for quality
1 2 3
Marketing
Strategies
Strategic Fit Market Analysis Operations Financials Summary
11. Tariffs
9.7%
*HS Code for the EU: 42021211
No specific regulations on tablet cases or protective
case products
Strategic Fit Market Analysis Operations Financials Summary
12. Laws and
Regulations
Single
Administrative
Document
Summary
Declaration
Only 2 documents
required to pass
through customs
and export
efficiently to
Germany
This describes the good and its
entire movement throughout the
world
Must include:
- Company
- Place and Date of Issue
- Precise description of goods
- Invoice price in invoice currency
- Terms of delivery and payment
Strategic Fit Market Analysis Operations Financials Summary
17. Decision Matrix
GERMANY FRANCE
EDUCATIONAL MARKET
Private vs. Public School Concentration
TECHNOLOGICAL
LANDSCAPE
GOVERNMENTAL
SUPPORT
EASE OF OPERATIONS
Laws, Regulations, Tariffs
Factors Weight
30%
30%
25%
15%
0.90
1.20
0.75
0.45
0.90
0.60
0.50
0.15
2.13.3*Calculations: Weight x Original Score out of 5 = Score
Org. Score Germany: 3,4,3,3
Org. Score France: 3,2,2,1
18. Educational Market
GERMANY: Increasing number of private
schools opening
FRANCE: Public school concentration is
higher than private school (15%)
Decision Matrix Criterias
Technology Landscape
GERMANY hosts several key ICT trade
shows, making it a premier marketplace
for U.S. companies to reach global
partners and buyers.
FRANCE the technology sector in France
is on the rise, with tech schools becoming
more popular as the country supports
innovation
Governmental Support
GERMANY has no specific ban, and there seems to be
governmental support to push technology throughout
sectors of the country
FRANCE has banned digital devices in their classrooms
as they are a distraction to students
Ease of Operations
GERMANY VAT= 19%
FRANCE VAT = 20%
24. Competitors
Competitors
● LAUT Ipad Cases (itslaut.com)
○ Headquarters in Hamburg, offices in Hong Kong and the United States
○ Estimated annual revenue of 6.2 million (similar the Brenthaven)
○ They have Ipad cases that are very similar to Brenthaven one’s and one’s specifically made for children.
○ 30-40 Euro for a case
● Andres Industries AG
○ Global Company
○ Creates Industrial Ipad cases (Aishell is waterproof and impact resistant)
○ Pricey- $200 Euro for one case
