2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
6. PROGRAMMA
Start Time Program
9:00 Inloop en welkom
9:30 Kennismaking deelnemers
10:00 Introductie Circulaire Economie / introductie Provincies / BOOST
11:00 Waardeketen – deel 1
12:00 Lunch
12:45 Circulaire Business modellen en Design strategieën
13:45 Matching Game
14:15 Waardeketen – deel 2 (incl waarde creatie)
14:45 plenaire terugkoppeling / discussie
14:45 Pauze
15:00 Selectie van kansen op basis van waarde
15:25 Selectie van kansen op basis van business fit
15:50 Discussie
16:05 Ambitie Statement
16:35 Dank & Evaluatie
16:50 Borrel
8. TOEKOMST
1750 1800 1850 1900 1950 2000
Population
CO2 Concentration
Ozone depletion
Water use
Species extinction
Northern Hemisphere
average surface
temperature
Foreign investment
Loss of tropical rainforest & woodland
Fisheries exploited
GDP
Paper Use
Motor vehicles
Source: Adapted from:
The New Scientist. WRI, WHO, World
Bank, OECD Factbook 2013
2050
27. Why are designers the ones to
spearhead this movement?
Designers change habits and behavior.
They create accessibility. They look to
nature for inspiration. And they’re
optimists.
– Valerie Casey
34. STAP 1 van 4
Geef de keten van belangrijkste actoren weer en voeg de belangrijkste stakeholder toe
Workshop 1- A : Waardeketen, Stap 1 actoren
1. Wie zijn de belangrijkste partijen in de keten/ Wat is jullie eigen rol in de keten?
2. Wat is de rol van jouw klanten en leveranciers?
3. Zijn nog andere stakeholders relevant? Differentieer tussen ‘primaire partijen ’ & ‘beïnvloedende partijen’
4. Wat gebeurt er met het product na gebruik, in de ’end of life’ fase o bij herbestemming
15 mins
Ontwerper
36. Voeg de belangrijkste transacties toe
STAP 2 van 4
Workshop 1- A : Waardeketen, Stap 2 transacties
Sourcing: Welke materialen of componenten hebben de grootste economische en / of ecologische waarde
Production: Welke productiestappen zijn het meest relevant, waarmee wordt de meeste waarde toegevoegd
Usage: Hoe en door wie wordt het product gekocht? Welke tussenschakels voegen waarde toe in verkoop en gebruik
End-of-life: Welke waarde heeft het product na gebruik en wordt die benut
20 mins
Ontwerper
Metaal Motor
Gebruikt Betaling voor eigenaar, geen upgrade en
controle over 2de leven
38. Geef aan in welke fase op welke manier Smart wordt gewerkt (1) en met welke stakeholders (2)
STAP EXTRA
Workshop 1- A : Toepassing Smart
Sourcing: Interactie met leveranciers
Productie: Smart inrichting van eigen productieproces
Gebruik: Diensten en interactie tijdens gebruik (bijvoorbeeld onderhoud en operatie)
Eind van gebruik: Op het moment dat eerste gebruik met gebruik stopt
20 mins
39. Inkoop Productie Gebruik End of life
Graafmachine voorbeeld, waarde destructie
STAP 3 van 4
WAARDE IDENTIFICATIE
INKOOP & PRODUCTIE
• Veel energie voor metaalproductie
• Gebruik van virgin materiaal
• ‘knipverlies’ in productie
• Grote footprint
GEBRUIK
• Geen volle bezetting van
equipment
• Energiegebruik niet optimaal
• Onderhoud van
slijtonderdelen
• Verschil in levensduur tussen
componenten
• Multi of single purpose
NA EERSTE GEBRUIK
• Metaal naar schroot
• Beperkt hergebruik
componenten
• Product niet ontworpen voor
remanufacturing
40. Ontwerper
Metaal Motor
Gebruikt Betaling voor eigenaar, geen upgrade en
controle over 2de leven
Identificeer waarde destructies
STAP 3 van 4
Workshop 1- A : Waardeketen, Stap 3 waarde destructies 20 mins
1. Waar gaat ecologische en / of economische waarde verloren?
2. Denk aan: economische impacts (geen actief gebruik, restwaarde, geen reparatiemogelijkheid, uitval materieel)
ecologische impacts (afval materiaal, giftige stoffen, energie verlies, CO2 uitstoot)
44. Identificeer ADDITONELE WAARDE
Jeans; Mudjeans in lease contract geeft langdurige relatie
C2C bedrijven spreken twee niveaus hoger bij klant
Autodealer verdient gemiddeld meer op service dan op verkoop auto
Relevant vraag; wie verdient geld tijdens gebruik van jullie product?
Inzamelaanbod matrassen geeft klantdata voor beddenfabrikant
Business model Nest draait volledig op datamodel
Jeans; recycled materiaal gewaardeerd door B2B klanten
Closing the Loop versterkt propositie zakelijke klanten
Vele andere mogelijkheden. Tesla innoveert sneller; Circulariteit telt mee in
tender; Dienst lastig te kopiëren door Chinese concurrent
47. Identificeer waarde-opties; waar kan waarde worden toegevoegd? Klant relatie/ merk imago
1. Welke circulaire kansen zijn er en kan jij creëren met circulaire business modellen en design strategieën?
2. Geef aan wat jij zou willen bereiken
3. Geef aan welke business model en design strategie dominant is
STAP 4 van 4
Workshop 1- A : Waardeketen, Stap 4 waarde creatie
20 mins
Ontwerper
Metaal Motor
Gebruikt Betaling voor eigenaar, geen upgrade en
controle over 2de leven
49. EERSTE SELECTIE KANSEN; OBV WAARDE
Geen kans
Business kans, maar niet
per definitie circulair
- +
Kans op materiaal-
besparing (duurzaamheid)
maar niet per definitie
business
Circulaire kans met
business potentieel en
materiaalefficiëntie
EcologischeWaarde
-+
Economische Waarde
50. Workshop 1- B : Selectie van kansen 25 mins
`
BRENG TERUG TOT 3 KANSEN MET
GROOTSTE WAARDEPOTENTIEEL
Alternatief economisch model
Gebaseert op de kringloopen van de natuur
Circulaire economie:
Ontwikkelen + behouden van waarde , Voorkómen van afval
Waarbij design van producten, diensten en business modellen centraal staan
Circulaire economie begint met circulaire ondernemen
Circulair ondernemen is met nieuwe, circulaireproposities business generen
Centraal staat hierbij (re)design (= ontwerpen) van producten, diensten & business model
Circulaire economie is
Alternatief economisch model gebaseerd op kringlopen in de natuur
Idee dat er geen afval bestaat omdat materialen zo lang en hoogwaardig mogelijk worden hergebruikt
Voorbeeld boom
Bladeren van de boom vallen op de grond,
worden op grond opgenomen
ontstaan nieuwe schimmel, bacterieen
en vormen nieuwe voedingstoffen voor planten en dieren,
Waardoor energie voor de boom bv voorzien is.
A circular economy is one that is waste-free and resilient by design. It is an alternative economic model that is ambitious as well as practical. Designing the economy in a way that is restorative of ecosystems, ambitious with its innovation and impactful for society. CIRCULAR ECONOMY
Lineaire waarde keten lijd tot land fils, raffineren, waar wij bekend zijn met deze plaatjes.
Wij moeten ons realiseren dat het effect hiervan ook bij ons te merken is.
De schadelijke afval die daar in het water terecht komt, wordt door de vis op genomen die wij hier s ‘avonds op ons boordje krijgen.
Alles wat wij hier eten, aan hebben, gebruiken komt op full cirkel weer terug bij ons.
Belangrijk te begrijpen, dat ons economie aan ecologie gekoppeld is.
Wordt de vis van die wij niet ziek worden schaars, wordt het duurder om hem te krijgen.
De lineaire economie brengt ook een ander probleem met zich: luchtervervuiling.
Beijing is uithangbord voor luchtvervuiling met de smog, maar zelfs in onze directe omgeving
Het is statistisch bewezen dat als je binnen de ring in Amsterdam woont tot 4 jaar korter leeft. Probleem speelt ook bij ons.
De lineare economy brengt ook een ander probleem met zich: luchtervervuiling.
Beijing is outhangboord voor luchtvervuiling met de smog, maar zelfs in onze directe omgeving
Is dat een een eng feit dat als je binnen de ring in amsterdam woont tot 4 jaar korter leeft.
Wij kunnen de waarde die wij zelf ook investeren, zo lang mogelijk hoog te houden.
Wat je wil is waarde op een zo hoog mogelijk niveau, zo lang mogelijk behouden
Hoe doe je dat dan?
Aantal circulaire strategieën -> hoe kleiner cirkeltje, hoe meer waarde behouden blijft.
Resused – refillable bottles, rechargeable batteries (minder materialen, minder sourcing, ..
Refurbish – Laptop, kan jij een tweede leven geven door componenten up to daten;
Remanufacturing – producten kunnen terug genomen worden, disassembly, om nieuwe elementen te maken
Recylce- neemt afvalmateriaal om producten te maken, daardoor minder Virgin materialen te gebruiken.
Philips bied licht aan, niet lampen
Schiphol betaalt voor het licht dat zij gebruiken, Philips blijft eigenaar van de armatuur/fixtures.
Philips and Cofely will be jointly responsible for the performance and durability of the system and ultimately its re-use and recycling at end of life. By using energy-efficient LED lamps, a 50% reduction in electricity consumption will be achieved over conventional lighting systems. Solutions leads to lighting lasting 75% longer than other conventional fixtures, design of the fixtures improved the serviceability, longer lifetime
Rol van ontwerper is om over de grenzen kijken, dingen te creëren dier er nog niet zijn,
nadenken over verschillende functies en doelen, vaak hoe je die concreet in een product kan vertalen
Om tot een systeemverandering te komen heb je mensen nodig die over grenzen heen kunnen kijken, en dingen kunnen creëren die er nog niet zijn. Mensen die na kunnen denken over verschillende functies en hoe je die dan concreet kan vertalen
In de circulaire economie veranderen de regels van de lineaire :
Flow van producten verandert, (jou klant kan jou supplier worden)
er zijn verandering naar design, technologieën, logistiek, (effect op jou specificaties om bedoelde logistiek aan te kunnen )
vloeien van geld , activiteiten, en hoe business’ zijn organiseert veranderen
Er ontstaan nieuwe ideeën en verbindingen daartussen
Waarom doen we dat? Om waarde verlies en waarde creatie te ontdekken.
INKOOP
Veel water nodig voor groei katoen
PRODUCTIE
Verfprocessen bij het voorbereiden van denim
Gebruik
Modewereld is kortlevend, hoe gaan mensen mee om
Na eerst gebruik
Sourcing;
Geïntegreerde database met leveranciers voor duurzaamheid / LCA input van hun leveringen
Gezamenlijke innovatie voor Lean
Productie
Lean
Robot / geautomatiseerde productie
Gebruik
Remote monitoring van slijtdelen voor onderhoudsprogramma
Eind van gebruik
Data base toegang op waarde van product in te schatten voor dealer
INKOOP
Veel water nodig voor groei katoen
PRODUCTIE
Verfprocessen bij het voorbereiden van denim
Gebruik
Modewereld is kortlevend, hoe gaan mensen mee om
Na eerst gebruik