Circculus Corporate Consulting provides comprehensive consulting services to help clients connect, grow and maximize profits in an increasingly competitive global marketplace. Specifically, Circculus assists with global market expansion, developing new products and markets, managing offsets and industrial participation agreements, fostering disruptive innovation, developing business and economic strategies, protecting intellectual property, analyzing financing and economic issues, providing training, and generating business intelligence. Circculus maintains a diverse staff with expertise across various business functions to address a wide range of client challenges globally.

1. Circculus Corporate Consulting White Paper
consultants@circculus.com +1 (425) 783-9777
Copyright 2015 - Circculus Corporate Consulting, Phoenix AZ, USA; www.circculus.com; tel.+1425-783-9777
consultants@circculus.com
Inspired by DaVinci and the Latin word for Circle, Circculus was created to provide
comprehensive consulting to connect, grow and maximize your GDP & increase your profits
PROBLEM STATEMENT
Global industry is facing many new challenges in an increasingly competitive marketplace
that requires greater multi-disciplinary training, departures from comfort & culture
change, open-minded strategies, step-changes in innovation as well as the ability to
acquire the necessary business intelligence to take calculated risks that drive the bottom
line.
Globalization has also provided highly attractive opportunities for new emerging
economies to participate in the global industrial engine which requires strategic
investments in workforce & infrastructure as well as legal / policy, and contractual
acumen.
SPECIFICALLY
 Globalization & Market expansion: Industry is having to explore aggressive market expansion & become increasingly
global for reasons that can include saturation in existing markets, economics & policy, opportunism & strategic
sourcing / supply chain optimization. Complexities with these shifts include identification of affordable & capable
manufacturing, competitor strategy & benchmarking, market expertise & target market share, leveraging global
brand recognition strategies, culture & language, currency & commodity fluctuation/hedging, local policies including
tax, IP, ITAR and the need for offsets / industrial participation.
 New products / Markets: Industry is also having to more aggressively pursue ‘first-mover’ market opportunities as
well as exploring non-core “white-space” markets in situations where existing business growth is stagnant by
leveraging strengths in brand, talent, capabilities and resources. Complexities with these shifts include voids in
business development acumen in unfamiliar markets, regulatory expertise, IP management, ability to acquire &
interpret market expertise / business intelligence, and competitive strategy.
 Poorly Managed Offsets: Offsets / Industrial Participation can be a vital component of global business development
(and an opportunity for strategic industrialization) however mismanagement often leads to minimal return on
investment due to a lack of understanding of what global industry can provide and how to leverage the process for
your advantage.
 Disruptive innovation: Advanced technology companies increasingly need disruptive innovation to go beyond
evolution & accelerate competitive advantage. Disruptors by definition are game-changing market leading
revolutions that create chasms that market following competitors struggle to bridge. Disruptors, however, require
significant targeted global investment and facilitation of an inventive culture given the fuel for disruption is often
diversity.
HOW CAN CIRCCULUS HELP?
 Business Development & Strategy: Successful BD&S in new markets often requires a slightly different mind and skill
set. Knowing what an unfamiliar market truly needs can go well beyond the obvious, specifically when trying to
acquire and interpret market / business intelligence. Circculus has expertise in a broad range of industries to help
you conduct impactful SWOT analysis and Risk/Opportunity assessments. B4B vs. B2B, G2G, B2G, B2U.
 Global Collaboration: Language & Cultural sensitivity are highly undervalued skills. Deals can be lost with simple
unintentional missteps and hubris. Additionally geopolitics & regional culture permeates into business culture
meaning that assessing whether a potential partner is a good fit has to incorporate the ability to measure these
factors.

2. Circculus Corporate Consulting White Paper
consultants@circculus.com +1 (425) 783-9777
Copyright 2015 - Circculus Corporate Consulting, Phoenix AZ, USA; www.circculus.com; tel.+1425-783-9777
consultants@circculus.com
 Economic Empowerment: Empowering eager emerging economies requires strategic measures to facilitate foreign
direct investment and resource management. Circculus has the skillsets and global network to help:
o Optimize internal domestic investment to facilitate:
 Industrialization & middle class development through strengthened universities & applied R&D,
training (manufacturing, mining & trades)
 Infrastructure modernization & transportation (rail, roadway & airline)
 Health care access & reforms
o Entrepreneurship: introduction of private property rights to impact population wealth, which increases
domestic spending, grow of GDP
o Provide access to global markets, industrial leaders and the latest manufacturing technologies
 Intellectual Property: IP is an asset that makes your balance sheet stronger and protects your market position. IP
law has recently changed in the USA and differs by country. Business & IP strategy are implicitly intertwined given
failure to procure strong IP can jeopardize your ability to recoup R&D investments. Furthermore, not all IP law firms
are created equal. Circculus has an onboard staff of highly accomplished inventors that can help you get the most
for you R&D and IP investments through guidance on:
o Trade secrets versus Patent strategy
o IP valuation & licensing
o IP mapping / measurement of existing IP landscape
o Patentability and what countries to file in
o How to craft strong patent applications that deter infringement and stand up in litigation
 Finance & Economics: Lease-versus-buy can be a pivotal decision in your capital expenditure plans where rigor in
assessing a true lifecycle analysis in the presence of market economic risk is vital to getting the answer right.
Furthermore, experience in working with governmental loan guarantee agencies such as the US Ex-Im bank is vital
in global transactions, and requires expertise to ensure guarantees issue. Circculus has onboard staff experienced in
all facets, as well as access to Angel Investors where credit is not the optimal solution.
 Offsets & Industrial Participation: Conducting business in foreign countries, in particular those that do not currently
have the ability to produce products being purchased may require Industrial Collaboration; or what is known as an
offset. Offsets are often poorly defined & managed however, resulting in very minimal return on investment that
benefits neither side. Circculus has onboard staff with substantial experience designing impactful win-win work
packages that enable the developing supplier to succeed and providing a reliable low-cost supplier for industry.
 Training: The world is evolving faster than ever. We believe that each successful professional journey is connected
to targeted life-long learning to stay current. We offer training that is customized for each client, ranging from soft
skills to engineering, and from single classes to complete master programs accredited by top-tier Universities.
 Business Intelligence & Analytics: The data necessary to make organizations smarter is readily available however
there is a gap in the skills necessary to reduce this data to actionable business intelligence. Specifically, we believe
that domain knowledge is vital to interpreting big data correctly. Circculus has a team with broadly diverse domain
knowledge and vast experience in advanced analytics that can give your organization a leg-up in anticipating market
trends.
Circculus Corporate Consulting maintains a staff versed in the most vital business functions necessary to any company.
The Circculus team prides itself on its diversity of expertise & experience.
Our staff has PhD’s & Executive MBA’s with a truly global acumen in both business & personal culture and language
Please let us know what your challenges are and how we can help you :)