Example Churnbar social media monitoring report, looking at "Twitter training", "Facebook training", "Linkedin Training", and "Social Media Training".

1. Social Media Monitor Report for
Social Media Training 2011
Period: 1/12/2011 – 31/12/2011
The posts collected were divided into the following Tech classes:
•Web
•News
•Blog
•Microblogs
•Media
Summary
The majority of the relevant posts found were broadcasts advertising social media training
seminars, webinars, and courses. Very few posts were from potential training clients. There
was a large amount of noise in the data set; all possible attempts have been made to remove it,
but we cannot guarantee that the final data set is 100% clean.
Posts by day mentioning Twitter training, facebook training, Linkedin training, or social media
training.
Commentary

2. The volume of posts about social media training was at a very low and fairly steady level
through the first half of the month, but then increased, as shown in the graph above. This was
probably due to errors in the set up of the search, or increased noise in the second half of the
month, and will investigate this effect further.
Pie chart: Facebook training, Twitter training, Social media training, and Linkedin taining.
Commentary
The majority of the relevant posts found were about Facebook training (a total of 3142, or 65.9%
of the total). The majority of these were on sites classed as “Microblog” - twitter, freindfeed,
facebook, linkedin, and omgili (a service that distributes posts from forums and bulletin boards)
– 3066, or 97.6%. An example of these posts is:
This FREE 86 min training will take you step x step to tap into facebook. Step out of the
dark! http://t.co/K0i4OXhs
Posts about Twitter training made up a total of 815, or 17.1%, with 794 or 97.4% of these made
on microblogging sites. An example of these posts is:
This free training will show you how to turn Twitter into a Cash generating monster.
http://t.co/KPuOvzTY
There are also a considerable number of posts regarding training in getting a large number of
followers on twitter. Please note that the majority of the posts appear to be aimed at people
using social media as part of an MLM or affiliate marketing scheme; if qSocial media is to be
heard above this noise, it is important to carefully differentiate the message.

3. Social media training: types of training over time. .
Commentary
There is no difference in the pattern of the discussions about the different types of training over
the month under consideration.
Timing
The large volume of posts, and their international nature, means that it is difficult to discren any
patterns of timing in the data.
The challenge for qSocial Media will be to differentiate the nature and purpose of the training
they provide from the majority of the posts found here, which focus on the MLM and affiliate
marketing area, and on getting followers. As microblogs are, by their nature, short, any posts
used to promote training will thus have to be carefully worded.