Chrono24 has grown from a small side business with no transactions in 2003 to dominating the online luxury watch market, with a transaction volume of 300 million EUR per year. It has achieved this growth through acquisitions and partnerships. Chrono24 now controls about 90% of the online luxury watch market along with eBay. It aims to change the 30 billion EUR luxury watch industry through its focus on trust, transparency, and international availability of watches.

1. Changing a 30 B EUR Industry
Date: Nov 2012

2. Home
NOAH November 2012

3. History
From 0 to 300 Mio. EUR transaction volume in
3 years through acquisitions and partnerships.
2003 2010 2012
Chrono24 is founded 100% Management- Chrono24 and eBay „own“
Buyout about 90% of the market
Take-over of Chrono24 takes over
WatchChoice, Australia JamesList’s watch
category.
Sales Rep in USA
2011
2003 - 2009 Strong Investment in
Online Marketing
Steady growth as a part-
time side business. Sales Rep in Asia
NOAH November 2012

4. Chrono24 – The World´s Watch Market
Mobile
Fakten vllt. eher al
Transaction Volume per year 300M USD TagCloud. Achtung: Diese
Average price of a watch:alt. Als €
Fakten sind 6.000
Hintergrund das LayOut
der TitelFolie
35.000 personal purchase 22 Languages
requests to sellers per month
Established: 2003
Trust
Transparency
Number of watches: 117.000
Sellers from
38 local Chrono24 domains 70 different countries
NOAH November 2012

5. Visits
Chrono24 is a fast growing and truly global marketplace.
Chrono24 Visits per Month
4,000,000 DE Uhren US Watches
Visits FR Montres UK Watches
3,500,000 (App)
150.000 IT Orologi CA Watches
3,000,000
visits NL Horloges AU Watches
per day ! ES Relojes MX Relojes
2,500,000 PT Relógios BR Relógios
GR
PL Zegarki
Ρολόγι
2,000,000 α
CZ Hodinky TR Saatler
1,500,000 HU Órák CN 手表
HR Satovi HR 手錶
1,000,000 Visits (Web) RO Ceasuri KR 시계
RU Часы JP 時計
500,000
CH Uhren DK Ure
0 AT Uhren SE Klockor
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
BE Horloges AR Relojes
71% of Chrono24’s transactions are cross border
(based on purchase requests)
NOAH November 2012

6. Competition
Chrono24 and eBay are the only relevant players left.
But eBay still 3x bigger but less focused.
Other Marketplaces
Forums, Price Engines
Transaction Volume: Transaction Volume: Transaction Volume:
1 B EUR / Yr, 300 M EUR / Yr, 30-50 M EUR / Yr,
(all estimates)
Chrono24’s transaction volume grows at 70%/yr
(based on purchase requests)
NOAH November 2012

7. Market
After dominating the market, Chrono24 is now ready
to change the 30 B EUR luxury watch industry.
Market Volume
Luxury Watches Worldwide Today‘s Luxury Watch Industry
• Dominated by Watch Brands
(in B EUR)
6
• Only very few brands sell
+20%
online
5
+25%
• Sales mainly through
4 authorized dealers
30 • Many “grey market” dealers
25
20 • Buying online from grey market
dealers considered risky
• C2C secondary market mainly
2009 2010 2011
through eBay
Source: Bain & Company & Fondazione Altagamma, own estimate
Authorized dealers generate a 30-40% margin on retail sales price.
NOAH November 2012

8. Industry Change
How will Chrono24 change the industry?
Trust, Transparency and Focus!
Regional availability International availability
Dominated by brands Dominated by the market
Local Prices Global Prices
Pre-Payment Escrow Payment
eBay (=Department Store) Chrono24 (=Luxury Boutique)
NOAH November 2012

9. Trust
Chrono24 builds trust through careful dealer selection,
personal service and a secure payment (2013)
TRUST through ...
Dealer Selection Personal Service Data Escrow service (2013)
• We verify every • “Buying Agents” • Recommendations • Secure payment
dealer before we help you to select for watch
• Personal
list them and buy a watch purchases.
information about
• Only ca. 50% of • “Your personal dealers • Chrono24 will act
registrations shopping as an escrow
• Number of
accepted assistant” (phone/ successful agent.
eMail) • Mediation for
• “One strike and transactions (2013)
you are out” policy trouble cases
Contact us at BuyingAgent@Chrono24.com and try the buying agent for free
(Code: “NOAH2012 rocks”)
NOAH November 2012

10. Thank You
Merci Takk Thank You
Dziękujemy Grazi Gracias 谢谢
감사합니다 Grazie Bedankt
Kiitos Obrigado спасибо
Tack
ありがとうござい
ます
Vielen
ευχαριστώ Dank
Contact:
Tim Stracke
tim@chrono24.com
+49 721 480889-10
NOAH November 2012

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