This document provides advertising copy for a Christmas gift promotion for SKYNEWS. Ad 1 promotes giving the gift of a SKYNEWS subscription which includes a SKYNEWS cover with bow and offers 50% savings. Ad 2 also includes a SKYNEWS cover with bow and prompts giving a SKYNEWS or SKYGIFT subscription. The gift landing page would provide additional offer details from an insert card. The promotion encourages giving the gift of a SKYNEWS subscription during the holiday season so recipients can keep up with important astronomical events.

1. SKYNEWS WEB Christmas GIFT
AD
AUGUST 2012

2. Position
Ad 1
Ad 2

3. Ad 1 copy
• SKYNEWS cover with bow
• Give the gift of SKYNEWS
• Save 50%!

4. Ad 2 Copy
• SKYNEWS Cover w bow
• Head
GIVE SKYNEWS or SKYGIFT
– Give them SKYNEWS this holiday season and they
will never miss an important celestial event again.
Great Deal.

5. Gift Landing Page Copy
Head:
Offer info from insert card following.

6. Gift Blow IN Card for Ideas

7. SKYNEWS GIFT BLOW IN FRONT