2. 2 to 4 word phrases that accurately
describe what you offer using
everyday language
The words are not so competitive
that you have no chance of getting
on the front page.
The words are not too specific.
3. Common Mistakes in Selecting
Keywords
Single-word terms
Too broad words
Too specific words
Unpopular terms
Highly competitive terms
4. A Short List of Word Parts
PART MEANING EXAMPLE PART MEANING EXAMPLE
CONTRA (against) Contrast DIC (say) Dictate
MAL (bad) Malcontent DOMIN (master) Dominant
MIS (error) Mistake JUD (judge) Judgment
SUB (under) Subway MOR (death) Mortal
DEC (ten) Decade SPEC (see) Spectator
MULTI (many) Multiple TERR (earth) Territory
SOL (one) Solo VER (turn) Divert
TRI (three) Triple VIV (live) Revive
5. Example:
A line in the passage:
… The barges headed across the lake …
The question:
A “barge” is probably which of the following?
A. A train
B. A plane
C. A bicycle
D. A boat
6. Example:
A line from the passage:
… He put his answer this way …
The question:
The word “put” is closest in meaning to which of the
following?
A. Placed
B. Set
C. Expressed
D. Handed
7. Noun (Thing) Endings
-ism socialism -ment government
-nce excellence -ty beauty
-ness sadness -age marriage
-ion information -ship friendship
Noun (Person) Endings
-er employer -ist tourist
-or actor -cian musician