SlideShare a Scribd company logo
· Choose a B2B company of your choice (please note that your
chosen company will also be used for your final assignment).
· Across your two assignment you will develop an Industrial
marketing plan.
· For assignment 1 you are required to develop the first part of
the marketing plan and assignment 2 the final part.
· Perform a situation analysis identifying the following:
1. Product mix:
i. Current product mix, product lines and individual products
2. Market analysis:
i. Who are their current competitors
ii. PESTEL
3. Market segmentation
i. Identify the segments that that they target (including the
characteristics of each market segment).
4. Value proposition:
i. Identify the value that the company aims to provide to each
segment (which products are aimed at each segment and what
the benefits
are to that segment)
5. Positioning:
i. How do they position themselves in the market (and if
relevant to each segment). How do they differentiate themselves
through this
positioning from their competitors?
· Your Marketing Plan Part 1 should be uploaded in PDF
format.
· Your table of contents should include:
1. Introduction/Background
2. Product Mix
3. Market analysis
4. Market segmentation
5. Value proposition
6. Positioning
7. References
Formalities:
· Wordcount: 1500
· Cover, Table of Contents, References and Appendix are
excluded of the total wordcount.
· Font: Arial 11 pts.
· Text alignment: Left.
· The in-text References and the Bibliography must be in
Harvard’s citation style.
Dido and Aeneas
Music composed by Henry Purcell
Libretto by Nahum Tate
Date of composition: 1689
DIDO AND AENEAS
An opera perform'd at Mr. Josias Priest's Boarding School
at Chelsey by Young Gentlewomen.
The words made by Mr. NAHUM TATE
The music composed by Mr. HENRY PURCELL
Dramatis Personae
DIDO
BELINDA
TWO WOMEN
AENEAS
SORCERESS
ENCHANTRESSES
SPIRIT of the Sorceress (Mercury)
Dido's train, Aeneas' train, Fairies, Sailors
OVERTURE
ACT THE FIRST
Scene [I]: The Palace [enter Dido, Belinda and train]
BELINDA
Shake the cloud from off your brow,
Fate your wishes does allow;
Empire growing,
Pleasures flowing,
Fortune smiles and so should you.
CHORUS
Banish sorrow, banish care,
Grief should ne'er approach the fair.
DIDO
Ah! Belinda, I am prest
With torment not to be Confest,
Peace and I are strangers grown.
I languish till my grief is known,
Yet would not have it guest.
BELINDA
Grief increases by concealing,
DIDO
Mine admits of no revealing.
BELINDA
Then let me speak; the Trojan guest
Into your tender thoughts has prest;
The greatest blessing Fate can give
Our Carthage to secure and Troy revive.
CHORUS
When monarchs unite, how happy their state,
They triumph at once o'er their foes and their fate.
DIDO
Whence could so much virtue spring?
What storms, what battles did he sing?
Anchises' valour mixt with Venus' charms
How soft in peace, and yet how fierce in arms!
BELINDA
A tale so strong and full of woe
Might melt the rocks as well as you.
What stubborn heart unmov'd could see
Such distress, such piety?
DIDO
Mine with storms of care opprest
Is taught to pity the distrest.
Mean wretches' grief can touch,
So soft, so sensible my breast,
But ah! I fear, I pity his too much.
BELINDA AND SECOND WOMAN
[Repeated by Chorus]
Fear no danger to ensue,
The Hero Loves as well as you,
Ever gentle, ever smiling,
And the cares of life beguiling,
Cupid strew your path with flowers
Gather'd from Elysian bowers.
DANCE THIS CHORUS
THE BASKE
[Aeneas enters with his train]
BELINDA
See, your Royal Guest appears,
How Godlike is the form he bears!
AENEAS
When, Royal Fair, shall I be blest
With cares of love and state distrest?
DIDO
Fate forbids what you pursue.
AENEAS
Aeneas has no fate but you!
Let Dido smile and I'll defy
The feeble stroke of Destiny.
CHORUS
Cupid only throws the dart
That's dreadful to a warrior's heart,
And she that wounds can only cure the smart.
AENEAS
If not for mine, for Empire's sake,
Some pity on your lover take;
Ah! make not, in a hopeless fire
A hero fall, and Troy once more expire.
BELINDA
Pursue thy conquest, Love; her eyes
Confess the flame her tongue denies.
A DANCE. GITTARS CHACONY.
CHORUS
To the hills and the vales, to the rocks and the mountains
To the musical groves and the cool shady fountains.
Let the triumphs of love and of beauty be shown,
Go revel, ye Cupids, the day is your own.
THE TRIUMPHING DANCE
ACT THE SECOND
Scene [I]: The Cave [enter Sorceress]
[PRELUDE FOR THE WITCHES]
SORCERESS
Wayward sisters, you that fright
The lonely traveller by night
Who, like dismal ravens crying,
Beat the windows of the dying,
Appear! Appear at my call, and share in the fame
Of a mischief shall make all Carthage flame.
Appear!
[enter Enchantresses]
FIRST WITCH
Say, Beldam, say what's thy will.
CHORUS
Harm's our delight and mischief all our skill.
SORCERESS
The Queen of Carthage, whom we hate,
As we do all in prosp'rous state,
Ere sunset, shall most wretched prove,
Depriv'd of fame, of life and love!
CHORUS
Ho, ho, ho, ho, ho, ho! [etc.]
TWO WITCHES
Ruin'd ere the set of sun?
Tell us, how shall this be done?
SORCERESS
The Trojan Prince, you know, is bound
By Fate to seek Italian ground;
The Queen and he are now in chase.
FIRST WITCH
Hark! Hark! the cry comes on apace.
SORCERESS
But, when they've done, my trusty Elf
In form of Mercury himself
As sent from Jove shall chide his stay,
And charge him sail tonight with all his fleet away.
CHORUS
Ho, ho, ho, ho, ho, ho! [etc.]
[Enter a Drunken Sailor; a dance]
TWO WITCHES
But ere we this perform,
We'll conjure for a storm
To mar their hunting sport
And drive 'em back to court.
CHORUS [in the manner of an echo.]
In our deep vaulted cell the charm we'll prepare,
Too dreadful a practice for this open air.
ECHO DANCE [Enchantresses and Fairies]
Scene [II]: The Grove [enter Aeneas, Dido, Belinda, and
their train]
RITORNELLE [Orchestra]
BELINDA [Repeated by Chorus]
Thanks to these lovesome vales,
These desert hills and dales,
So fair the game, so rich the sport,
Diana's self might to these woods resort.
GITTER GROUND: A DANCE
SECOND WOMAN
Oft she visits this lov'd mountain,
Oft she bathes her in this fountain;
Here Actaeon met his fate,
Pursued by his own hounds,
And after mortal wounds
Discover'd, discover'd too late.
[A Dance to entertain Aeneas by Dido's women]
AENEAS
Behold, upon my bending spear
A monster's head stands bleeding,
With tushes far exceeding
Those did Venus' huntsman tear.
DIDO
The skies are clouded, hark! how thunder
Rends the mountain oaks a sunder.
BELINDA [Repeated by Chorus]
Haste, haste to town, this open field
No shelter from the storm can yield.
[exeunt Dido and Belinda and train]
[The Spirit of the Sorceress descends to Aeneas in the
likeness of Mercury]
SPIRIT
Stay, Prince and hear great Jove's command;
He summons thee this Night away.
AENEAS
Tonight?
SPIRIT
Tonight thou must forsake this land,
The Angry God will brook no longer stay.
Jove commands thee, waste no more
In Love's delights, those precious hours,
Allow'd by th'Almighty Powers
To gain th' Hesperian shore
And ruined Troy restore.
AENEAS
Jove's commands shall be obey'd,
Tonight our anchors shall be weighed.
[Exit Spirit.]
But ah! what language can I try
My injur'd Queen to Pacify:
No sooner she resigns her heart,
But from her arms I'm forc'd to part.
How can so hard a fate be took?
One night enjoy'd, the next forsook.
Yours be the blame, ye gods! For I
Obey your will, but with more ease could die.
THE SORCERESS AND HER ENCHANTRESSES
(CHORUS)
Then since our Charmes have sped,
A Merry Dance be led
By the Nymphs of Carthage to please us.
They shall all Dance to ease us,
A Dance that shall make the Spheres to wonder,
Rending those fair Groves asunder.
THE GROVES DANCE
ACT THE THIRD
Scene: The Ships [enter the Sailors, the Sorceress, and her
Enchantresses]
PRELUDE
FIRST SAILOR [Repeated by Chorus]
Come away, fellow sailors, your anchors be weighing.
Time and tide will admit no delaying.
Take a bouzy short leave of your nymphs on the shore,
And silence their mourning
With vows of returning
But never intending to visit them more.
THE SAILORS' DANCE
SORCERESS
See the flags and streamers curling
Anchors weighing, sails unfurling.
FIRST WITCH
Phoebe's pale deluding beams
Guilding more deceitful streams.
SECOND WITCH
Our plot has took,
The Queen's forsook.
TWO WITCHES
Elissa's ruin'd, ho, ho!
Our plot has took,
The Queen's forsook, ho, ho!
SORCERESS
Our next Motion
Must be to storme her Lover on the Ocean!
From the ruin of others our pleasures we borrow,
Elissa bleeds tonight, and Carthage flames tomorrow.
CHORUS
Destruction's our delight
Delight our greatest sorrow!
Elissa dies tonight and Carthage flames tomorrow.
[Jack of the the Lanthorn leads the Spaniards out of
their way among the Enchantresses.]
A DANCE
[Enter Dido, Belinda and train]
DIDO
Your counsel all is urged in vain
To Earth and Heav'n I will complain!
To Earth and Heav'n why do I call?
Earth and Heav'n conspire my fall.
To Fate I sue, of other means bereft
The only refuge for the wretched left.
BELINDA
See, Madam, see where the Prince appears;
Such Sorrow in his looks he bears
As would convince you still he's true.
[enter Aeneas]
AENEAS
What shall lost Aeneas do?
How, Royal Fair, shall I impart
The God's decree, and tell you we must part?
DIDO
Thus on the fatal Banks of Nile,
Weeps the deceitful crocodile
Thus hypocrites, that murder act,
Make Heaven and Gods the authors of the Fact.
AENEAS
By all that's good ...
DIDO
By all that's good, no more!
All that's good you have forswore.
To your promis'd empire fly
And let forsaken Dido die.
AENEAS
In spite of Jove's command, I'll stay.
Offend the Gods, and Love obey.
DIDO
No, faithless man, thy course pursue;
I'm now resolv'd as well as you.
No repentance shall reclaim
The injur'd Dido's slighted flame.
For 'tis enough, whate'er you now decree,
That you had once a thought of leaving me.
AENEAS
Let Jove say what he will: I'll stay!
DIDO
Away, away! No, no, away!
AENEAS
No, no, I'll stay, and Love obey!
DIDO
To Death I'll fly
If longer you delay;
Away, away!.....
[Exit Aeneas]
But Death, alas! I cannot shun;
Death must come when he is gone.
CHORUS
Great minds against themselves conspire
And shun the cure they most desire.
DIDO
[Cupids appear in the clouds o're her tomb]
Thy hand, Belinda, darkness shades me,
On thy bosom let me rest,
More I would, but Death invades me;
Death is now a welcome guest.
When I am laid in earth, May my wrongs create
No trouble in thy breast;
Remember me, but ah! forget my fate.
CHORUS
With drooping wings you Cupids come,
To scatter roses on her tomb.
Soft and Gentle as her Heart
Keep here your watch, and never part.
CUPIDS DANCE
FINIS
Endnote:
The text of the Prologue is here omitted, as music has not
survived for it. Music is missing also for some
of the parts of the opera proper, but some attempts have been
made to reconstruct them in some
productions. The text here does not guarantee faithfulness to
any given spelling convention or any
particular version of the text, except perhaps the original 1689
print.
Initially input by: Lyle Neff, [email protected]
Music B22—Dido and Aeneas
1. List the main characters in this story? How does Purcell use
music to give us an idea of each of
what each character is like?
2. How is dance used in this opera to tell the story? Give two
examples.
3. What is the role of the chorus—what parts do they play in
this story? Give two examples.
4. How does music help tell us what the characters are feeling
or thinking? Give an example from
an aria, a dance and a chorus/small ensemble piece.

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· Choose a B2B company of your choice (please note that your chose.docx

  • 1. · Choose a B2B company of your choice (please note that your chosen company will also be used for your final assignment). · Across your two assignment you will develop an Industrial marketing plan. · For assignment 1 you are required to develop the first part of the marketing plan and assignment 2 the final part. · Perform a situation analysis identifying the following: 1. Product mix: i. Current product mix, product lines and individual products 2. Market analysis: i. Who are their current competitors ii. PESTEL 3. Market segmentation i. Identify the segments that that they target (including the characteristics of each market segment). 4. Value proposition: i. Identify the value that the company aims to provide to each segment (which products are aimed at each segment and what the benefits are to that segment) 5. Positioning: i. How do they position themselves in the market (and if relevant to each segment). How do they differentiate themselves through this positioning from their competitors? · Your Marketing Plan Part 1 should be uploaded in PDF format. · Your table of contents should include: 1. Introduction/Background 2. Product Mix 3. Market analysis 4. Market segmentation 5. Value proposition 6. Positioning
  • 2. 7. References Formalities: · Wordcount: 1500 · Cover, Table of Contents, References and Appendix are excluded of the total wordcount. · Font: Arial 11 pts. · Text alignment: Left. · The in-text References and the Bibliography must be in Harvard’s citation style. Dido and Aeneas Music composed by Henry Purcell Libretto by Nahum Tate Date of composition: 1689 DIDO AND AENEAS An opera perform'd at Mr. Josias Priest's Boarding School at Chelsey by Young Gentlewomen. The words made by Mr. NAHUM TATE The music composed by Mr. HENRY PURCELL
  • 3. Dramatis Personae DIDO BELINDA TWO WOMEN AENEAS SORCERESS ENCHANTRESSES SPIRIT of the Sorceress (Mercury) Dido's train, Aeneas' train, Fairies, Sailors OVERTURE ACT THE FIRST Scene [I]: The Palace [enter Dido, Belinda and train] BELINDA Shake the cloud from off your brow, Fate your wishes does allow;
  • 4. Empire growing, Pleasures flowing, Fortune smiles and so should you. CHORUS Banish sorrow, banish care, Grief should ne'er approach the fair. DIDO Ah! Belinda, I am prest With torment not to be Confest, Peace and I are strangers grown. I languish till my grief is known, Yet would not have it guest. BELINDA Grief increases by concealing, DIDO
  • 5. Mine admits of no revealing. BELINDA Then let me speak; the Trojan guest Into your tender thoughts has prest; The greatest blessing Fate can give Our Carthage to secure and Troy revive. CHORUS When monarchs unite, how happy their state, They triumph at once o'er their foes and their fate. DIDO Whence could so much virtue spring? What storms, what battles did he sing? Anchises' valour mixt with Venus' charms How soft in peace, and yet how fierce in arms! BELINDA A tale so strong and full of woe
  • 6. Might melt the rocks as well as you. What stubborn heart unmov'd could see Such distress, such piety? DIDO Mine with storms of care opprest Is taught to pity the distrest. Mean wretches' grief can touch, So soft, so sensible my breast, But ah! I fear, I pity his too much. BELINDA AND SECOND WOMAN [Repeated by Chorus] Fear no danger to ensue, The Hero Loves as well as you, Ever gentle, ever smiling, And the cares of life beguiling,
  • 7. Cupid strew your path with flowers Gather'd from Elysian bowers. DANCE THIS CHORUS THE BASKE [Aeneas enters with his train] BELINDA See, your Royal Guest appears, How Godlike is the form he bears! AENEAS When, Royal Fair, shall I be blest With cares of love and state distrest? DIDO Fate forbids what you pursue. AENEAS Aeneas has no fate but you!
  • 8. Let Dido smile and I'll defy The feeble stroke of Destiny. CHORUS Cupid only throws the dart That's dreadful to a warrior's heart, And she that wounds can only cure the smart. AENEAS If not for mine, for Empire's sake, Some pity on your lover take; Ah! make not, in a hopeless fire A hero fall, and Troy once more expire. BELINDA Pursue thy conquest, Love; her eyes Confess the flame her tongue denies. A DANCE. GITTARS CHACONY.
  • 9. CHORUS To the hills and the vales, to the rocks and the mountains To the musical groves and the cool shady fountains. Let the triumphs of love and of beauty be shown, Go revel, ye Cupids, the day is your own. THE TRIUMPHING DANCE ACT THE SECOND Scene [I]: The Cave [enter Sorceress] [PRELUDE FOR THE WITCHES] SORCERESS Wayward sisters, you that fright The lonely traveller by night Who, like dismal ravens crying, Beat the windows of the dying,
  • 10. Appear! Appear at my call, and share in the fame Of a mischief shall make all Carthage flame. Appear! [enter Enchantresses] FIRST WITCH Say, Beldam, say what's thy will. CHORUS Harm's our delight and mischief all our skill. SORCERESS The Queen of Carthage, whom we hate, As we do all in prosp'rous state, Ere sunset, shall most wretched prove, Depriv'd of fame, of life and love! CHORUS Ho, ho, ho, ho, ho, ho! [etc.]
  • 11. TWO WITCHES Ruin'd ere the set of sun? Tell us, how shall this be done? SORCERESS The Trojan Prince, you know, is bound By Fate to seek Italian ground; The Queen and he are now in chase. FIRST WITCH Hark! Hark! the cry comes on apace. SORCERESS But, when they've done, my trusty Elf In form of Mercury himself As sent from Jove shall chide his stay, And charge him sail tonight with all his fleet away. CHORUS
  • 12. Ho, ho, ho, ho, ho, ho! [etc.] [Enter a Drunken Sailor; a dance] TWO WITCHES But ere we this perform, We'll conjure for a storm To mar their hunting sport And drive 'em back to court. CHORUS [in the manner of an echo.] In our deep vaulted cell the charm we'll prepare, Too dreadful a practice for this open air. ECHO DANCE [Enchantresses and Fairies] Scene [II]: The Grove [enter Aeneas, Dido, Belinda, and their train] RITORNELLE [Orchestra] BELINDA [Repeated by Chorus]
  • 13. Thanks to these lovesome vales, These desert hills and dales, So fair the game, so rich the sport, Diana's self might to these woods resort. GITTER GROUND: A DANCE SECOND WOMAN Oft she visits this lov'd mountain, Oft she bathes her in this fountain; Here Actaeon met his fate, Pursued by his own hounds, And after mortal wounds Discover'd, discover'd too late. [A Dance to entertain Aeneas by Dido's women] AENEAS
  • 14. Behold, upon my bending spear A monster's head stands bleeding, With tushes far exceeding Those did Venus' huntsman tear. DIDO The skies are clouded, hark! how thunder Rends the mountain oaks a sunder. BELINDA [Repeated by Chorus] Haste, haste to town, this open field No shelter from the storm can yield. [exeunt Dido and Belinda and train] [The Spirit of the Sorceress descends to Aeneas in the likeness of Mercury] SPIRIT Stay, Prince and hear great Jove's command; He summons thee this Night away.
  • 15. AENEAS Tonight? SPIRIT Tonight thou must forsake this land, The Angry God will brook no longer stay. Jove commands thee, waste no more In Love's delights, those precious hours, Allow'd by th'Almighty Powers To gain th' Hesperian shore And ruined Troy restore. AENEAS Jove's commands shall be obey'd, Tonight our anchors shall be weighed. [Exit Spirit.] But ah! what language can I try
  • 16. My injur'd Queen to Pacify: No sooner she resigns her heart, But from her arms I'm forc'd to part. How can so hard a fate be took? One night enjoy'd, the next forsook. Yours be the blame, ye gods! For I Obey your will, but with more ease could die. THE SORCERESS AND HER ENCHANTRESSES (CHORUS) Then since our Charmes have sped, A Merry Dance be led By the Nymphs of Carthage to please us. They shall all Dance to ease us, A Dance that shall make the Spheres to wonder, Rending those fair Groves asunder. THE GROVES DANCE ACT THE THIRD
  • 17. Scene: The Ships [enter the Sailors, the Sorceress, and her Enchantresses] PRELUDE FIRST SAILOR [Repeated by Chorus] Come away, fellow sailors, your anchors be weighing. Time and tide will admit no delaying. Take a bouzy short leave of your nymphs on the shore, And silence their mourning With vows of returning But never intending to visit them more. THE SAILORS' DANCE SORCERESS See the flags and streamers curling Anchors weighing, sails unfurling.
  • 18. FIRST WITCH Phoebe's pale deluding beams Guilding more deceitful streams. SECOND WITCH Our plot has took, The Queen's forsook. TWO WITCHES Elissa's ruin'd, ho, ho! Our plot has took, The Queen's forsook, ho, ho! SORCERESS Our next Motion Must be to storme her Lover on the Ocean! From the ruin of others our pleasures we borrow, Elissa bleeds tonight, and Carthage flames tomorrow. CHORUS
  • 19. Destruction's our delight Delight our greatest sorrow! Elissa dies tonight and Carthage flames tomorrow. [Jack of the the Lanthorn leads the Spaniards out of their way among the Enchantresses.] A DANCE [Enter Dido, Belinda and train] DIDO Your counsel all is urged in vain To Earth and Heav'n I will complain! To Earth and Heav'n why do I call? Earth and Heav'n conspire my fall. To Fate I sue, of other means bereft The only refuge for the wretched left. BELINDA
  • 20. See, Madam, see where the Prince appears; Such Sorrow in his looks he bears As would convince you still he's true. [enter Aeneas] AENEAS What shall lost Aeneas do? How, Royal Fair, shall I impart The God's decree, and tell you we must part? DIDO Thus on the fatal Banks of Nile, Weeps the deceitful crocodile Thus hypocrites, that murder act, Make Heaven and Gods the authors of the Fact. AENEAS By all that's good ... DIDO
  • 21. By all that's good, no more! All that's good you have forswore. To your promis'd empire fly And let forsaken Dido die. AENEAS In spite of Jove's command, I'll stay. Offend the Gods, and Love obey. DIDO No, faithless man, thy course pursue; I'm now resolv'd as well as you. No repentance shall reclaim The injur'd Dido's slighted flame. For 'tis enough, whate'er you now decree, That you had once a thought of leaving me. AENEAS Let Jove say what he will: I'll stay!
  • 22. DIDO Away, away! No, no, away! AENEAS No, no, I'll stay, and Love obey! DIDO To Death I'll fly If longer you delay; Away, away!..... [Exit Aeneas] But Death, alas! I cannot shun; Death must come when he is gone. CHORUS Great minds against themselves conspire And shun the cure they most desire. DIDO
  • 23. [Cupids appear in the clouds o're her tomb] Thy hand, Belinda, darkness shades me, On thy bosom let me rest, More I would, but Death invades me; Death is now a welcome guest. When I am laid in earth, May my wrongs create No trouble in thy breast; Remember me, but ah! forget my fate. CHORUS With drooping wings you Cupids come, To scatter roses on her tomb. Soft and Gentle as her Heart Keep here your watch, and never part. CUPIDS DANCE FINIS Endnote:
  • 24. The text of the Prologue is here omitted, as music has not survived for it. Music is missing also for some of the parts of the opera proper, but some attempts have been made to reconstruct them in some productions. The text here does not guarantee faithfulness to any given spelling convention or any particular version of the text, except perhaps the original 1689 print. Initially input by: Lyle Neff, [email protected] Music B22—Dido and Aeneas 1. List the main characters in this story? How does Purcell use music to give us an idea of each of what each character is like? 2. How is dance used in this opera to tell the story? Give two examples.
  • 25. 3. What is the role of the chorus—what parts do they play in this story? Give two examples. 4. How does music help tell us what the characters are feeling or thinking? Give an example from an aria, a dance and a chorus/small ensemble piece.