Writers/Actresses/Comedians 19 yr old Mimi Dávila and Laura Di Lorenzo, aka The  Chonga Girls , are talented and witty writers, actresses and comedians.
YouTube Starlets In Spring 2007 they created a parody of “Fergalicious” that lovingly portrays teenage  Chongas , as they are seen at suburban malls in cities like Miami and New York. “ Chongalicious ” turned Mimi and Laura into YouTube Starlets. CHONGALICIOUS is a VIRAL HIT…  Over 6 Million Online Views…  and growing
Hispanic-American  Cultural Movement Highlighting and spearheading a burgeoning Hispanic-American cultural movement, Mimi and Laura play their parts as sexy, sarcastic  Chongas  to the hilt.
Media Celebrities Laura and Mimi became overnight media celebrities. Chongalicious  was the #1 requested song at top Miami radio station Power 96. They were profiled in newspapers, magazines and appeared on local and national TV shows on NBC, CBS, Telemundo, Univision and Mun2.
They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate and poke fun at their surroundings in a way that brings everyone together.
Underneath the inspired silliness,  Chongalicious  dovetails perfectly with Mimi and Laura’s passion – writing and acting.
Mimi and Laura are continuing to define and expand the  Chonga   Girls  brand. A culture that was hiding in plain sight,  Chonga  culture is now in the limelight, with Mimi and Laura conceptualizing and creating the complete  Chonga  lifestyle, from fashion to music to video to the web.
A lot of interesting things happen in your life when you’re 19, bilingual, and hot!
Featured Artists During 2009 Chonga Girls were Featured Artists on Myspace, AOL, Bebo and iTunes. &
National Prime Time Television In January 2009, the  Chonga Girls  were featured on National Prime Time Television to an audience of millions of TV viewers on Univisión’s flagship talk show  Cristina .
Chonga Girls Music Releases In 2009 Chonga Girls Released  Chongalicious  and  I’m In Love With A Chonga , available for download on iTunes, Amazon, eMusic, Rhapsody and Napster. CHONGALICIOUS - iTunes
New Song & Video Release Chonga Girls are in the studio again with a hilarious Beyonce parody and new video scheduled for release and promotion in November 2009.
Chonga Girls Celebrity Blog Also in 2009   Chonga Girls launched their own Celebrity Blog that they say is better than Perez Hilton’s Blog!   http://www.thechongagirls.com
Live Performances With coast-to-coast requests for Live Performances, Mimi and Laura are taking their Chongalicious Show on the road performing in diverse venues like Columbia University in NY and Car Shows in Texas.
Chonga Beauty Products Chonga Girls plans include unveiling a line of essential beauty products and accessories, created with the  Chonga  in mind.
Perfect Pitch Persons They are perfect pitch-persons for mass market consumer products targeting the sweet spot of the youngest and fastest growing demo in the U.S. The  Chonga Girls  have an insider’s fluency with youth and Hispanic-American culture.
Chonga Girls  Anchor Market The   exploding generation   of bilingual, bicultural  Hispanics … the  fastest-growing  &  youngest  group  is a   force  that is  affecting   music, television, movies, fashion, advertising, slang and just about  everything else   in  American pop culture .
Chonga Girls Anchor Market HISPANIC AMERICAN TEENS 48 Million  Hispanics are the  youngest   and  fastest   growing  Demographic in the US. 22%   of all US children under the age of 18 are Hispanic. By 2025, nearly  3 -in- 10  children will be Hispanic. By 2020, the Hispanic teen market will balloon   62%   larger  than today, growing   6x   times faster than the rest of the teen market. Source: Pew Hispanic Center 2009
Chonga Girls Anchor Market HISPANIC AMERICAN TEENS 2 nd  generation-Hispanics   have a median age of just   14 years-old. The growth rate,   as well as the large number of   young Hispanics   is what makes Hispanic demographics   so   important to advertisers.   Source: Pew Hispanic Center 2009
Chonga Girls Anchor Market ENGLISH SPEAKING HISPANIC AMERICAN KIDS 88%   of Hispanic kids are…  2nd   Generation  US born. They  speak ,  watch   TV  and prefer  print  and electronic media in  English. Only  7%  identify Spanish as the language they speak the most. They watch English language TV and Cable Networks  2  to  1  over Spanish language TV.  7  in  10  Hispanic kids prefer the  internet  in English. Source: Cheskin Added Value 2009
Chonga Girls Anchor Market URBAN DEMO 43%   of teens  in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco, San Antonio are Hispanic.  80%  of the  teen population  in  Los Angeles  is Hispanic .
Chonga Girls Anchor Market HISPANIC PURCHASING POWER Immense & Fastest Growing  Hispanic Buying Power continues to energize the US economy.  $1.4 Trillion  purchasing power by 2013.  349%  increase vs 141% increase for Non-Hispanics Households are  larger  and  spend more  on groceries, telephone, clothing, and gasoline than non-Hispanics. 49%  are homeowners with a  $208k  median home value vs. $184k for non-Hispanics. Source: Selig Center For Economic Growth 2008
Chonga Girls Anchor Market HISPANIC TEEN SPENDING POWER Hispanic teens  fast growing spending patterns  determine the success   or failure  of youth oriented products and services.  $20 Billion  current  spending power  of Hispanics Teens.  By 2020 Hispanic influenced fashion will   generate at least   50%   of the  urban clothing  market sales and heavy consumption of  beauty products. Hispanic teens   are a growing and dynamic   economic   driver   of   mainstream   American pop culture. Source: Selig Center For Economic Growth 2008
Chonga Girls Anchor Market   ONLINE GROWTH 52%  of the Hispanic population is now online.  23  million users today,  29  million by 2012.  14%  of the total U.S. internet population is Hispanic. That   growth surge   is  driven  by young  US born Hispanic-Americans .
Chonga Girls Anchor Market   WIRELESS & MOBILE GROWTH 2.5 Million  Hispanic Teens aged   12 - 17   are wireless subscribers.  Subscriber growth   rate is   2   to   3   times greater than the overall US teen market.   64%  of wireless penetration by age  15 . 78%  of wireless penetration by age  17 . US Hispanic Teens  are much more likely to use advanced telephony functions than other US Teens. Source: MultiMedia Intelligence 2008
Chonga Girls Fan Profile 6 Million  online views  90%   Girls   17   years old  & younger Hispanic American   English Speaking  Urban  From Coast-to-Coast
Mission Statement With  Hispanic teens   as the Anchor Market,  breaking out Chonga Girls   on national TV, radio, print, wireless and online media platforms.  Achieve  mainstream   commercial success  by  generating revenue  from… advertising, sponsorships, retail, music, TV and live performances.
Chonga Girls Websites Myspace YouTube Chonga Girls Celebrity Blog Facebook Reverbnation Twitter Official Site Last FM Bebo
CHONGA GIRLS VIDEOS Created, written & performed  by  Mimi Davila  &  Laura Di Lorenzo Chonga  Girls Videos
[email_address] www.unoentertainment.com

Chonga Girls October 2009

  • 1.
  • 2.
    Writers/Actresses/Comedians 19 yrold Mimi Dávila and Laura Di Lorenzo, aka The Chonga Girls , are talented and witty writers, actresses and comedians.
  • 3.
    YouTube Starlets InSpring 2007 they created a parody of “Fergalicious” that lovingly portrays teenage Chongas , as they are seen at suburban malls in cities like Miami and New York. “ Chongalicious ” turned Mimi and Laura into YouTube Starlets. CHONGALICIOUS is a VIRAL HIT… Over 6 Million Online Views… and growing
  • 4.
    Hispanic-American CulturalMovement Highlighting and spearheading a burgeoning Hispanic-American cultural movement, Mimi and Laura play their parts as sexy, sarcastic Chongas to the hilt.
  • 5.
    Media Celebrities Lauraand Mimi became overnight media celebrities. Chongalicious was the #1 requested song at top Miami radio station Power 96. They were profiled in newspapers, magazines and appeared on local and national TV shows on NBC, CBS, Telemundo, Univision and Mun2.
  • 6.
    They have aninsider’s fluency with youth and Hispanic-American culture, and they celebrate and poke fun at their surroundings in a way that brings everyone together.
  • 7.
    Underneath the inspiredsilliness, Chongalicious dovetails perfectly with Mimi and Laura’s passion – writing and acting.
  • 8.
    Mimi and Lauraare continuing to define and expand the Chonga Girls brand. A culture that was hiding in plain sight, Chonga culture is now in the limelight, with Mimi and Laura conceptualizing and creating the complete Chonga lifestyle, from fashion to music to video to the web.
  • 9.
    A lot ofinteresting things happen in your life when you’re 19, bilingual, and hot!
  • 10.
    Featured Artists During2009 Chonga Girls were Featured Artists on Myspace, AOL, Bebo and iTunes. &
  • 11.
    National Prime TimeTelevision In January 2009, the Chonga Girls were featured on National Prime Time Television to an audience of millions of TV viewers on Univisión’s flagship talk show Cristina .
  • 12.
    Chonga Girls MusicReleases In 2009 Chonga Girls Released Chongalicious and I’m In Love With A Chonga , available for download on iTunes, Amazon, eMusic, Rhapsody and Napster. CHONGALICIOUS - iTunes
  • 13.
    New Song &Video Release Chonga Girls are in the studio again with a hilarious Beyonce parody and new video scheduled for release and promotion in November 2009.
  • 14.
    Chonga Girls CelebrityBlog Also in 2009 Chonga Girls launched their own Celebrity Blog that they say is better than Perez Hilton’s Blog! http://www.thechongagirls.com
  • 15.
    Live Performances Withcoast-to-coast requests for Live Performances, Mimi and Laura are taking their Chongalicious Show on the road performing in diverse venues like Columbia University in NY and Car Shows in Texas.
  • 16.
    Chonga Beauty ProductsChonga Girls plans include unveiling a line of essential beauty products and accessories, created with the Chonga in mind.
  • 17.
    Perfect Pitch PersonsThey are perfect pitch-persons for mass market consumer products targeting the sweet spot of the youngest and fastest growing demo in the U.S. The Chonga Girls have an insider’s fluency with youth and Hispanic-American culture.
  • 18.
    Chonga Girls Anchor Market The exploding generation of bilingual, bicultural Hispanics … the fastest-growing & youngest group is a force that is affecting music, television, movies, fashion, advertising, slang and just about everything else in American pop culture .
  • 19.
    Chonga Girls AnchorMarket HISPANIC AMERICAN TEENS 48 Million Hispanics are the youngest and fastest growing Demographic in the US. 22% of all US children under the age of 18 are Hispanic. By 2025, nearly 3 -in- 10 children will be Hispanic. By 2020, the Hispanic teen market will balloon 62% larger than today, growing 6x times faster than the rest of the teen market. Source: Pew Hispanic Center 2009
  • 20.
    Chonga Girls AnchorMarket HISPANIC AMERICAN TEENS 2 nd generation-Hispanics have a median age of just 14 years-old. The growth rate, as well as the large number of young Hispanics is what makes Hispanic demographics so important to advertisers. Source: Pew Hispanic Center 2009
  • 21.
    Chonga Girls AnchorMarket ENGLISH SPEAKING HISPANIC AMERICAN KIDS 88% of Hispanic kids are… 2nd Generation US born. They speak , watch TV and prefer print and electronic media in English. Only 7% identify Spanish as the language they speak the most. They watch English language TV and Cable Networks 2 to 1 over Spanish language TV. 7 in 10 Hispanic kids prefer the internet in English. Source: Cheskin Added Value 2009
  • 22.
    Chonga Girls AnchorMarket URBAN DEMO 43% of teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco, San Antonio are Hispanic. 80% of the teen population in Los Angeles is Hispanic .
  • 23.
    Chonga Girls AnchorMarket HISPANIC PURCHASING POWER Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy. $1.4 Trillion purchasing power by 2013. 349% increase vs 141% increase for Non-Hispanics Households are larger and spend more on groceries, telephone, clothing, and gasoline than non-Hispanics. 49% are homeowners with a $208k median home value vs. $184k for non-Hispanics. Source: Selig Center For Economic Growth 2008
  • 24.
    Chonga Girls AnchorMarket HISPANIC TEEN SPENDING POWER Hispanic teens fast growing spending patterns determine the success or failure of youth oriented products and services. $20 Billion current spending power of Hispanics Teens. By 2020 Hispanic influenced fashion will generate at least 50% of the urban clothing market sales and heavy consumption of beauty products. Hispanic teens are a growing and dynamic economic driver of mainstream American pop culture. Source: Selig Center For Economic Growth 2008
  • 25.
    Chonga Girls AnchorMarket ONLINE GROWTH 52% of the Hispanic population is now online. 23 million users today, 29 million by 2012. 14% of the total U.S. internet population is Hispanic. That growth surge is driven by young US born Hispanic-Americans .
  • 26.
    Chonga Girls AnchorMarket WIRELESS & MOBILE GROWTH 2.5 Million Hispanic Teens aged 12 - 17 are wireless subscribers. Subscriber growth rate is 2 to 3 times greater than the overall US teen market. 64% of wireless penetration by age 15 . 78% of wireless penetration by age 17 . US Hispanic Teens are much more likely to use advanced telephony functions than other US Teens. Source: MultiMedia Intelligence 2008
  • 27.
    Chonga Girls FanProfile 6 Million online views 90% Girls 17 years old & younger Hispanic American English Speaking Urban From Coast-to-Coast
  • 28.
    Mission Statement With Hispanic teens as the Anchor Market, breaking out Chonga Girls on national TV, radio, print, wireless and online media platforms. Achieve mainstream commercial success by generating revenue from… advertising, sponsorships, retail, music, TV and live performances.
  • 29.
    Chonga Girls WebsitesMyspace YouTube Chonga Girls Celebrity Blog Facebook Reverbnation Twitter Official Site Last FM Bebo
  • 30.
    CHONGA GIRLS VIDEOSCreated, written & performed by Mimi Davila & Laura Di Lorenzo Chonga Girls Videos
  • 31.