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Chinese Bread Talk

            FRAMING AND REFRAMING
            TEAM 25680
In traditional chinese peach is the
symble of health and longevity.

We woule make the peachbread to
celebrate the elder's birthday.
Now we named chinese birthday
bread in a new way



That is
          SOPO
Why Sopo is not so popular, esp among youth ?
                            Taste dull



out of fashion,same image                   Sales limited




                            Too tradition


        Most of youth think it is celebrated for elders
How to draw attention?
Can Sopo increase market
share in   youth market
I`ll say yes
Sopo can be cool
We know what they like
Sopo gain much more expression
rather than impression




        The key is
                     Apps
Sopo can be combined with birthday reminder
Have u ever missed friends` B day
Since we have smart phone,Some of apps can remind us
But then? Sms? Present?
We even don’t have much time to celebrate B day with
friends
But we can deliver birthday bread by apps
When the apps remind me some of friends B day
It will recommend different Sopo by lists ( different
taste/shape )
We can promote different incentive scheme for users to
order before friends B day.

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Chinese bread talk

  • 1. Chinese Bread Talk FRAMING AND REFRAMING TEAM 25680
  • 2. In traditional chinese peach is the symble of health and longevity. We woule make the peachbread to celebrate the elder's birthday. Now we named chinese birthday bread in a new way That is SOPO
  • 3. Why Sopo is not so popular, esp among youth ? Taste dull out of fashion,same image Sales limited Too tradition Most of youth think it is celebrated for elders
  • 4. How to draw attention? Can Sopo increase market share in youth market I`ll say yes
  • 5. Sopo can be cool We know what they like Sopo gain much more expression rather than impression The key is Apps
  • 6. Sopo can be combined with birthday reminder Have u ever missed friends` B day Since we have smart phone,Some of apps can remind us But then? Sms? Present? We even don’t have much time to celebrate B day with friends But we can deliver birthday bread by apps When the apps remind me some of friends B day It will recommend different Sopo by lists ( different taste/shape ) We can promote different incentive scheme for users to order before friends B day.