Chinese Book Retail Market
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The document summarizes information about the Chinese book retail market in 2014 and the Beijing International Book Fair (BIBF). It notes that total book sales in China exceeded 50 billion yuan in 2014, with growth in both physical and online stores. The BIBF is the largest book fair in Asia, organized by China National Publications Import & Export Corporation, and attracts thousands of Chinese and international publishers and related companies.
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Chinese Book Retail Market
- 2. CNPIEC • China National Publications Import & Export (Group) Corporation • The largest publication import & export company in China, with over 60% of the market share. • Organizer of the Beijing International Book Fair
- 3. BIBF • Beijing International Book Fair • Started in 1986 • The largest trade book fair in Asia
- 4. CONTENTS 01/ Introduction 02/ Retail Market 03/ E-book Market 04/ What Sells 05/ BIBF
- 6. Chinese Book Retail Market 2014 Your company name Jul 19, 2014
- 7. Chinese Book Retail Market 2014 Physical Stores 1.3 million titles sold through physical stores Strongest growth happened in Beijing, Shanghai, Guangzhou, and Shenzhen Privately owned bookstores had total sales growth exceeding 1% in 2014 Your company name Jul 19, 2014 Sales Sales by Category Physical Stores
- 9. Chinese Book Retail Market 2014 Online Stores 1.2 million titles sold through online stores1 Sales revenue amounted to 20 billion Yuan Continued growth since 2010 Your company name Jul 19, 2014 Sales Sales by Category Online Stores
- 11. Chinese E-book Market 2014 Combined revenue from e-books, online periodicals, and digital newspapers was 1 billion USD. Between 2006 and 2013, revenue annual average increase 78%. Your company name Jul 19, 2014 50.1% of Chinese readers prefer reading in digital format 53% of Chinese people born after 1990 are active readers
- 12. Chinese E-book Market 2014 Platforms Your company name Jul 19, 2014
- 13. Chinese E-book Market 2014 Platforms Your company name Jul 19, 2014
- 14. Chinese E-book Market 2014 Platforms Your company name Jul 19, 2014 Over 15 million users User spends over 50 minutes per day Over 200,000 e-book titles available Sold 66 million books in 2014, 20% of total book sales
- 15. Chinese E-book Market 2014 Platforms Your company name Jul 19, 2014 CNPIEC’s e-book platform Largest e-book platform for Chinese institutional users over 1 million titles, 8000 digital periodicals, 5 million full text articles
- 17. What Sells in China? Jul 19, 2014 6 million copies 1 million copies 2 million copies
- 18. Copyright Protection in China Jul 19, 2014 Irdeto’s Global Heat Map of Piracy
- 19. China joined WIPO in 1980 More channels available changes buying habit Digital publishing platform competes on content Rights protection improved drastically across the board. Your company name Jul 19, 2014 Copyright Protection in China
- 21. Beijing International Book Fair the BIBF Difference Your company name Jul 19, 2014 CNPIEC as the organizer of the fair BIBF purchases exhibitors’ books CNPIEC offers Print on Demand service for exhibitors’ books and catalogues
- 22. Beijing International Book Fair 2015 Data Your company name Jul 19, 2014
- 29. Beijing International Book Fair 2015 at a Glance Book Sales & Library Distribution Children's & Education International Publishers Chinese Publishing Groups Country of Honor, Digital, and themed exhibitions
- 30. Beijing International Book Fair 2016 at a Glance Book Sales & Library Distribution Children's & Education International Publishers Chinese Publishing Groups Country of Honor, Digital, and themed exhibitions Lifestyle books