The document discusses the Beijing International Book Fair (BIBF), the largest book fair in Asia. It notes that the BIBF has been held since 1986 and is organized by China National Publications Import & Export (Group) Corporation (CNPIEC), the largest publication importer and exporter in China. The document provides an overview of the Chinese book market and what types of books sell well, such as children's books. It also outlines exhibitor options and highlights from the 2015 BIBF, including new dedicated sections for children's books and education.