SlideShare a Scribd company logo
cketing
CHINA!
•  China Indicators
•  China Politics
•  China Social
Media
•  China Ticketing
•  Q&A
C!
H!
I!
N!
A!
How BIG?!
P!
O!
P!
U!
L!
A!
T!
I!
O!
N!
1355m
511m
If you took just 1 second to say
hello to each of the country’s
1.35 billion people, it would take
you more than 42 years to greet
the whole nation.
CHINA’S GDP
2009 2010 2011 2012 2013
9.2%
10.4%
9.3%
7.8% 7.7%
GDP to be maintained at
7% growth through 2015
2014
7.5%
Source: Trading Economics - National Bureau of Statistics of China
INCOME DISPARITY
2007 2008 2009 2010 2011
2,188
2,504 2,726
3,033
3,806
657
755 817
939
1,107
URBAN INCOMES ($)
RURAL INCOMES ($)
Source: Trading Economics - National Bureau of Statistics of China
2012
3,962
1,276
2013
4,162
1,394
GINI COEFFICIENT
0.00	
  
0.10	
  
0.20	
  
0.30	
  
0.40	
  
0.50	
  
0.60	
  
0.70	
  
0.80	
  
GROWTH OF DISPOSABLE
INCOME PER CAPITA (USD)
2005 2006 2007 2008 2009 2010 2011 2012
1,692
1,896
2,223
2,545
2,770
3,082
3,517
3,854
2013
3,997
4,386
2014
Source: Trading Economics - National Bureau of Statistics of China
RBAN
ISATION
U
RBAN
ISATION
U• 1B URBAN POPULATION - 2030
• 45M NEW URBAN JOBS – 12/5
•  UNEMPLOYMENT RATE < 5%
olitics!
P
A Little
BIG
Brother!
Gov. Reformers
XI JINPING LI KEQIANG ZHENG DEJIANG YU ZHENGSHENG
LIU YUNSHAN WANG QISHAN ZHANG GAOLI
The REFORMERS!
THIRD Plenum!
•  STABILITY V. REFORM
“We must deepen economic system reform by
centering on the decisive role of the market…”
•  REFORM IS NOW GOVERNMENT DRIVEN
•  KEY FACTOR IS STABILITY
(EMPLOYMENT, INCOME, INFLATION)
•  ANTI-CORRUPTION MEASURES
— NATIONAL SECURITY COMMITTEE
•  DEEPENING ECONOMIC REFORM
— CENTRAL DEEPENING-REFORM LEADING GROUP
CPPCC & NPC Sessions 2014
5PRIVATE BANKS - TRIAL BASIS
+10MNEW URBAN JOBS
+100MRURAL MIGRANTS GRANTED URBAN RESIDENCY
“WAR ON POLLUTION” – Li Keqiang
6 PRIORITIES OF 2014
1. FOOD SECURITY 2. CUT EXCESS CAPACITY
3. CONTROL LOCAL GOV’T DEBT 4. PROMOTE BALANCED GROWTH
5. IMPROVE SOCIAL WELFARE 6. RAISE LEVEL OF OPENNESS
Mega-rich!
Influence!
#Mega-rich Influence
#Private Enterprises
#Pro capitalist policies
#Ties between Policitcs & Business
•  5 out of 10 Richest list - Deputies
•  15 NPC + 21 CPPCC (Top 100)
= US$191 Billion
> GDP Vietnam
•  100+ $Billionaire Representatives
FreeTrade
Zone!
Ø INTERNATIONAL FINANCIAL SECTOR
Ø NEGATIVE LIST
Ø 6 MAJOR SERVICE CATEGORIES
– Financial
– Shipping & Logistics
– Communications and Trade
– Professional Services
– Cultural Services
– Social Services
New Groud of High-level Opening
•  3	
  New	
  FTZs	
  (Guangdong,	
  Fujian	
  &	
  Tianjin)	
  
•  New	
  experiments	
  
•  Financial	
  reforms	
  (fully	
  converKble	
  currency,	
  
open	
  economy,	
  developed	
  markets)	
  
•  ConKnue	
  to	
  shorten	
  the	
  "negaKve	
  list”	
  
•  More	
  FTZs	
  -­‐	
  the	
  “21st	
  Century	
  Economic	
  Belt	
  
and	
  MariKme	
  Silk	
  Road”	
  trade	
  routes	
  between	
  
China	
  and	
  Europe.	
  
+70%	
  CHINA	
  REVENUES	
  2013>2012	
  
BUT	
  HARDER	
  
TOP	
  ISSUES	
  
	
  RISING	
  COSTS	
  
	
  UNCLEAR	
  REGULATORY	
  ENVIRONMENT	
  
	
  HR	
  CONSTRAINTS	
  
BUSINESS OUTLOOK!
SOCI@L
MEDIA
625m
SOCI@L MEDIA PLATFORMS
IN
CHINA
H!
O!
L!
Y!
G!
R!
A!
I!
L!
T!
O!
P!
15!
S!
N!
S!
What
About
Ticketing
?
“We’re not investing
in football, we’re
investing in
entertainment.
Alibaba’s future is
health and
entertainment.”
Jack Ma
Bgroup
uying
Box office!
•  World’s 2nd largest theatrical territory
•  $3.57b (2013) => $4.82b (2014)
•  Local films = 55% market share
•  1,015 NEW cinema complexes 2014
•  5,397 new screens (15 per day)
•  Total No. of screens 23,600 (2014)
O2O !
Drives Tickets
Presales!
!
•  +60% willing to pre-purchase tickets
online (EntGroup survey, 2014)
•  Reasons = $ + Seat Selection
Box Office – O2O!
•  129m tickets sold via group-buying;
21% (610m)
•  Avg. price <$5
•  $588m (2013) = $48.4m/month
(16.7% )
•  1st-tier cities: 20%; 2nd –tier cities: 23%;
3rd-tier cities: 32%; 4th-tier cities: 21%
•  Cinema self-ran websites
•  3rd party group-buying sites / apps
Meituan (71.5%); Dianping (42.3%); Lashou
(36%)); WeChat service accounts
Ticketing Apps Dianping (38%), Lashou
(25.3%),Wanda (22.1%)
•  Specialized film sites
Mtime (44.4%); Gewara (33.4%), Wanda (32.3%)
TOP 3 online
platforms!
•  $50m funding
•  1,000 movie theatres
•  200 cities nationwide
•  70% of the domestic
online movie ticket
market covered
•  TO $100 m June 2014
•  $240 m 2014 End
•  36 cities
•  12 years
•  10k+ Shows
•  1671 Partner venues
•  0.3 Billion Tickets sold
internet &Mobile Penetration
•  Sponsors / Partners
•  Now-on
•  Membership Card
•  My Order
•  70% off
•  Coming soon
•  Promotion /Events
•  JustTickets.com is the official online ticketing
website for several international sporting
events.
•  JustEvent is the parent company which
organises these events.
Global Champions Tour
Global Champions Tour
Chinese
uper
League$
CSL
•  1994
•  2004
•  16 clubs
•  Feb/Mar – Nov/Dec
•  240 per season
Official online ticketing
Beijing Guoan Football Club
Ticketing websites!
Taobao Stores!
So how to train this
dragon?
Confused
Q&A…
China ticketing

More Related Content

Similar to China ticketing

Isentia China¹s Digital Economy_Presentation_Feb
Isentia China¹s Digital Economy_Presentation_FebIsentia China¹s Digital Economy_Presentation_Feb
Isentia China¹s Digital Economy_Presentation_Feb
Richard Spencer
 

Similar to China ticketing (20)

Tremonton, UT Sustainability Project
Tremonton, UT Sustainability ProjectTremonton, UT Sustainability Project
Tremonton, UT Sustainability Project
 
Sapics 2014 lin
Sapics 2014 linSapics 2014 lin
Sapics 2014 lin
 
How to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer MarketHow to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer Market
 
Singapore media landscape 2013
Singapore media landscape 2013Singapore media landscape 2013
Singapore media landscape 2013
 
Sweet December Expo in Myanmar
Sweet December Expo in MyanmarSweet December Expo in Myanmar
Sweet December Expo in Myanmar
 
Is China an Outlier?
Is China an Outlier?Is China an Outlier?
Is China an Outlier?
 
H.E. Mr Gita Wirjawan's Keynote Address in the 6th Asia Think Tank Summit
H.E. Mr Gita Wirjawan's Keynote Address in the 6th Asia Think Tank SummitH.E. Mr Gita Wirjawan's Keynote Address in the 6th Asia Think Tank Summit
H.E. Mr Gita Wirjawan's Keynote Address in the 6th Asia Think Tank Summit
 
Beyond 2015
Beyond 2015Beyond 2015
Beyond 2015
 
Isentia China¹s Digital Economy_Presentation_Feb
Isentia China¹s Digital Economy_Presentation_FebIsentia China¹s Digital Economy_Presentation_Feb
Isentia China¹s Digital Economy_Presentation_Feb
 
China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...
China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...
China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...
 
Vietnam 2014 - Macro updates
Vietnam 2014 - Macro updatesVietnam 2014 - Macro updates
Vietnam 2014 - Macro updates
 
2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export Trade2018 - Thinking beyond borders in Global Retail Import Export Trade
2018 - Thinking beyond borders in Global Retail Import Export Trade
 
DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Eme...
DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Eme...DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Eme...
DSE Global 360 Presentation - Obstacles and Opportunities: An Overview of Eme...
 
Myanmar Migration in a Time of Transformation
Myanmar Migration in a Time of TransformationMyanmar Migration in a Time of Transformation
Myanmar Migration in a Time of Transformation
 
Global C4IR-1 Masterclass Cambridge - Sharratt WSP 2017
Global C4IR-1 Masterclass Cambridge - Sharratt WSP 2017Global C4IR-1 Masterclass Cambridge - Sharratt WSP 2017
Global C4IR-1 Masterclass Cambridge - Sharratt WSP 2017
 
PR - 2011 - microsoft - brazil-the future is arriving
PR - 2011 - microsoft - brazil-the future is arrivingPR - 2011 - microsoft - brazil-the future is arriving
PR - 2011 - microsoft - brazil-the future is arriving
 
Opportunities in China’s Elderly Care Facilities Market
Opportunities in China’s Elderly Care Facilities MarketOpportunities in China’s Elderly Care Facilities Market
Opportunities in China’s Elderly Care Facilities Market
 
Greater Charlotte in the global economy: Benchmarking the region's global com...
Greater Charlotte in the global economy: Benchmarking the region's global com...Greater Charlotte in the global economy: Benchmarking the region's global com...
Greater Charlotte in the global economy: Benchmarking the region's global com...
 
Main iita 072816 webinar 2 ppt
Main iita 072816 webinar 2 pptMain iita 072816 webinar 2 ppt
Main iita 072816 webinar 2 ppt
 
Chinese Social Media
Chinese Social Media Chinese Social Media
Chinese Social Media
 

Recently uploaded

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 

Recently uploaded (20)

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 

China ticketing