China has a population of over 1.35 billion people, with urban populations expected to reach 1 billion by 2030. The economy has maintained strong growth rates over the past decade and the government is focused on continuing reforms to transition to a more market-based and consumer-driven economy. Online platforms have become very popular in China, with over 625 million people using social media, and e-commerce and group buying websites driving significant online ticket sales, especially for movies.