Digital landscape & trends for China. Presentation was designed for training staff on the online marketplace as apart of new website launch.

1. CHINA FAST FACTS
Presentation by: Linda Brunetti

2. POPULATIONOFCHINA
1,351,130,000
19%
OFWORLD
POPULATION

3. CHINAHASTHELARGESTINTERNET
POPULATIONINTHEWORLD
596,000,000

4. THAT’SSIXTIMESBIGGERTHANTHE
ENTIREPOPULATIONOFAUSTRALIA

5. AND IT’S GROWING…

6. IN2012CHINAADDED
50,900,000
NEWINTERNETUSERS

7. THAT’STWICETHESIZEOF
AUSTRALIA’SENTIREPOPULATION

8. $ CHINAISTHEWORLD’S
2ND LARGEST
ECONOMY

9. CHINESECONSUMERSARE
INCREASINGLYOPTINGFORQUALITY
GOODSATHIGHERSPRICES&GOINGTO
ONLINEMEDIUMSTO
GATHERINFORMATION&
PURCHASE.
“

10. MOBILEINTERNETUSERSOUTNUMBER
PCBASEDINTERNETUSERSINCHINA
420,000,000
MOBILE INTERNET USERS
398,000,000
PC INTERNET USERS
VS

11. DEVICESTHATCHINESE
NETIZENSUSETOGOONLINE
75%
MOBILES
71%
DESKTOPS
46%
LAPTOPS

12. WHERENETIZENSACCESSTHEINTERNETFROM
16%
SCHOOL
22%
CYBERCAFE
32%
OFFICE
92%
HOME

13. TOPONLINEACTIVITIESINCHINA
77%
ONLINE
MUSIC
66%
BLOGS &
SOCIAL MEDIA
80%
SEARCH
ENGINE
83%
INSTANT
MESSAGING
77%
ONLINE
VIDEOS

14. 91%
OFCHINA’S
NETIZENSVISIT
SOCIALMEDIA
SITES

15. AVERAGETIMESPENT ONLINE
MINUTESPERDAY

16. NUMBEROF
SMARTPHONE
USERSINCHINA
420,000,000

17. THAT’SMORETHANTHEENTIRE
POPULATIONOFTHEU.S.A

18. CHINAHASTHELARGESTNUMBER
OFONLINESHOPPERSINTHE
WORLD
242,000,000

19. $CHINA’STOTALE-COMMERCE
TRANSACTIONVALUEINQ32012
US$ 319,000,000,000

20. THATEQUATESTOMORETHAN
US$ 40,000
INE-COMMERCETRANSACTIONSIN
CHINAEVERYSECOND

21. NUMBEROFUNIQUEVISITORSTOTAOBAO
&TMALLONBACHELORSDAY
213,000,000

22. TOTALVALUEOFTRANSACTIONSTOABAO
ANDTMALLONBACHELORSDAY2012
US$5,190,000,000

23. UNIQUEVIEWERSOF
ONLINEVIDEOINCHINA
350,000,000

24. YOUKUANDTUDOUATTRACTMORETHAN
475,000,000
UNIQUEVISITORSEACHMONTH