China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that.
The top trend for July 2013? Chinese are flocking to video apps. Find out what's driving this trend and what will happen to China's next gen TV stars.
I've got 10 million songs in my pocket. Now what? Paul Lamere
The proverbial 'celestial jukebox' has become a reality. With today's online music services a music fan is never more than a few clicks away from being able to listen to nearly any song that has ever been recorded. Recommender systems can play a key role in this new music ecosystem, helping listeners explore, discover, organize and share music. However, in many ways music recommendation is very different than recommendation in other well-studied domains such as books and movies. In this talk we explore how recommender systems can be used in the music space, and the particular challenges that the music domain presents to the designers of recommender systems.
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
Mobile Marketing Association - Mobile et tablettes 2nd écran de la TVPascal Dasseux
cette key note a été faite en introduction de la 1ère journée de la Mobile Marketing Association organisée à Paris sur le thème complémentarité TV et Mobile - Tablettes
I've got 10 million songs in my pocket. Now what? Paul Lamere
The proverbial 'celestial jukebox' has become a reality. With today's online music services a music fan is never more than a few clicks away from being able to listen to nearly any song that has ever been recorded. Recommender systems can play a key role in this new music ecosystem, helping listeners explore, discover, organize and share music. However, in many ways music recommendation is very different than recommendation in other well-studied domains such as books and movies. In this talk we explore how recommender systems can be used in the music space, and the particular challenges that the music domain presents to the designers of recommender systems.
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
Mobile Marketing Association - Mobile et tablettes 2nd écran de la TVPascal Dasseux
cette key note a été faite en introduction de la 1ère journée de la Mobile Marketing Association organisée à Paris sur le thème complémentarité TV et Mobile - Tablettes
Les résultats de la 2ème édition de l’étude MMA - Mobile Marketing Attitude consacrent «le véritable avènement de la tablette». 39% des possesseurs de smartphone et de tablette emportent cette dernière partout, et 42% ont remplacé leur ordinateur par leur tablette. 24% interagissent avec des programmes TV via leur tablette. 46% préfèrent leur tablette à leur smartphone pour consulter des offres et préparer un achat.
L’étude montre également un «fort développement des usages du smartphone» : 31% des utilisateurs commandent en ligne via leur mobile et 36% effectuent des virements. 52% acceptent des notifications push, 59% acceptent de recevoir des messages sur leur smartphone selon leur position géographique. 68% veulent bien recevoir des messages commerciaux s’ils sont clients de la marque et 25% en tant que prospect. 40% consultent, comparent des produits ou services, via leur mobile. 31% des smartphoners suivent l’actualité de leurs marques préférées et 11% la partagent. 8% utilisent souvent les QR codes ou tags 2D, 46% le font occasionnellement.
Les attentes sont également de plus en plus marquées et une bonne partie des utilisateurs aimeraient remplacer leur portefeuille par leur smartphone. 28% souhaiteraient payer en caisse avec leur smartphone. 24% aimeraient payer directement avec leur mobile sans passer en caisse. 52% aimeraient embarquer des cartes de fidélité sur leur smartphone et 45% des coupons de réduction, 35% leurs billets de transport et 28% leurs billets de spectacle. 38% aimeraient s’identifier à l’entrée d’un magasin pour recevoir des informations personnalisées sur leur smartphone.
Selon le SNCD, ces résultats «confirment l’omniprésence du smartphone et la forte montée en maturité de la tablette dans la relation commerciale entre les marques et les consommateurs».
L’échantillon interrogé comprend 1 118 répondants âgés de 18 à 65 ans, possesseurs de smartphone ou de tablette, se connectant à Internet via leur appareil. L’enquête a été réalisée en ligne du 18 juillet au 30 août 2013.
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Miss his talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
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With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Usin...Tapit
Full version of the 2012 Tapit presentation at the Cannes Festival of Creativity presented by Andrew Davis & Jamie Conyngham.
For more Tapit feel free to visit us at http://www.tapit.com.au or follow us @tapitnfc
Any questions can be emailed to contact@tapit.com.au
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Les résultats de la 2ème édition de l’étude MMA - Mobile Marketing Attitude consacrent «le véritable avènement de la tablette». 39% des possesseurs de smartphone et de tablette emportent cette dernière partout, et 42% ont remplacé leur ordinateur par leur tablette. 24% interagissent avec des programmes TV via leur tablette. 46% préfèrent leur tablette à leur smartphone pour consulter des offres et préparer un achat.
L’étude montre également un «fort développement des usages du smartphone» : 31% des utilisateurs commandent en ligne via leur mobile et 36% effectuent des virements. 52% acceptent des notifications push, 59% acceptent de recevoir des messages sur leur smartphone selon leur position géographique. 68% veulent bien recevoir des messages commerciaux s’ils sont clients de la marque et 25% en tant que prospect. 40% consultent, comparent des produits ou services, via leur mobile. 31% des smartphoners suivent l’actualité de leurs marques préférées et 11% la partagent. 8% utilisent souvent les QR codes ou tags 2D, 46% le font occasionnellement.
Les attentes sont également de plus en plus marquées et une bonne partie des utilisateurs aimeraient remplacer leur portefeuille par leur smartphone. 28% souhaiteraient payer en caisse avec leur smartphone. 24% aimeraient payer directement avec leur mobile sans passer en caisse. 52% aimeraient embarquer des cartes de fidélité sur leur smartphone et 45% des coupons de réduction, 35% leurs billets de transport et 28% leurs billets de spectacle. 38% aimeraient s’identifier à l’entrée d’un magasin pour recevoir des informations personnalisées sur leur smartphone.
Selon le SNCD, ces résultats «confirment l’omniprésence du smartphone et la forte montée en maturité de la tablette dans la relation commerciale entre les marques et les consommateurs».
L’échantillon interrogé comprend 1 118 répondants âgés de 18 à 65 ans, possesseurs de smartphone ou de tablette, se connectant à Internet via leur appareil. L’enquête a été réalisée en ligne du 18 juillet au 30 août 2013.
Form Factor is the Message: How the Devices We Use Shape the Messages and Con...Future Insights
Ben Huh's talk from Future Insights Live 2014 in Las Vegas: "The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything."
Miss his talk? Join us at a future show: www.futureofwebdesign.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
Contrary to popular belief, it is indeed possible to create great-looking UIs for apps that target very low-priced phones. This presentation shows you how to apply solid UX guidelines and application-design principles that work great even on very low-cost hardware. Juhani Haaparanta, principal interaction designer with Nokia in Tampere, Finland, explains how to design the right type of interaction architecture, apply the appropriate UI style, and add a twist of visual excellence to applications for budget phones. The resulting apps will deliver better user experience and thus better reviews, usage numbers, and return on investment.
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessSIXTY
Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
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Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Usin...Tapit
Full version of the 2012 Tapit presentation at the Cannes Festival of Creativity presented by Andrew Davis & Jamie Conyngham.
For more Tapit feel free to visit us at http://www.tapit.com.au or follow us @tapitnfc
Any questions can be emailed to contact@tapit.com.au
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
China App Index: Mad for Mid-core: Card Games Collect GamersWandouLabs
Following the huge domestic success of I'm MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay.
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With 2021, we are stepping into a new decade and knowing some breakthrough achievement of 2020 will kickstart your new year best.
While 2020 has been a year of pandemic and every possible worst thing that our geeks havenu2019t even anticipated. But in between this, we have seen a launch of some truly fascinating apps as well as the advanced version of the existing apps like TikTok, Gmail, YouTube and more. Keeping up the importance and demand in mind, experts have revealed the name of the best mobile applications of 2020.
Let's jump into the names of 20 Truly Fascinating Mobile Apps of 2020.
Here we go...https://bit.ly/3oowa7z
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China App Index: Will mobile kill the TV star? [July 2013]
1. Wandoujia
Will mobile kill
the TV star?
Chinese flock to video apps
The China App Index
July 2013 Edition
China’s leading Android app store
Top trend:
2. Top Trends in July 2013
Will mobile kill the TV star?
Chinese flock to video apps
“Make it mine”
Personalization via wallpapers and themes
“Make me healthy”
A new dieting advisor tops the charts
1
2
3
3. “I spend an hour each way
on the subway everyday,”
Dean, a 29-year-old
salesman, complains. “It’s
such a waste of time!”
For a country on the move, leisure
must be finagled into awkward
pockets of time between overtime,
long commutes, and an ever-
changing environment. Getting
home for dinner and the 7 o’clock
news each night is simply
unrealistic.
Will mobile kill the TV star?
4. “You can see any show you want online,” Dean explains.
“I watched most of Kuaile Nansheng on the subway and was
always ready to gossip about it with my coworkers when I arrived
at work!”
Since most TV shows are quickly available online, China’s
smartphone owners make the most of their
fragmented time on the move…
Will mobile kill the TV star?
5. “Video killed the radio star” goes the classic song. So what will happen to TV stars in the mobile era?
So far so good. China’s top video sites are in a bidding war for content rights. Several--including
Tencent, Sohu, and Tudou--have even invested significant amounts to produce original
programming, as Netflix is just starting to do now.
In China, virtually any TV show is quickly and legally available to watch online.
Sohu Video
(搜狐视频)
Monthly downloads: 451k
Will mobile kill the TV star?
Sohu is one of China’s leading video sites
(NASDAQ: SOHU). It recently acquired the
exclusive rights to the second season of the
hottest show in China: The Voice of China. News
reports put the price at a cool 100 million RMB
(~16 million USD)
Even as TV viewership plateaus, these stars will
keep singing on mobile devices.
1
User pic Celebrity pic
6. School’s out for the summer! China’s students finally have a reprieve from the pressure
cooker of their grueling schooling. Many of China’s top shows, including The Voice of
China, launch their new seasons to capitalize upon this moment.
This month, the video apps Tudou (+163%) and Xunlei Kankan (+126%) were among the
top 5 fastest-growing apps.
Tudou
(⼟土⾖豆)
Monthly downloads: 276k
Growth rate: 163%
Will mobile kill the TV star?
Youku Tudou (NYSE: YOKU) is another of
China’s top video sites. Although Tudou tries
to differentiate itself with more user-generated
content, online video in China is still dominated
by professionally-created content.
1
User pic Celebrity pic
7. Aggregate data also strongly supports this trend. There are now 160 million mobile video
watchers in China, according to CNNIC.
And video apps were by far the fastest-growing apps in China over the past year:
average session length rose an astonishing 259%: from 9 minutes to 31 minutes.
1 Will mobile kill the TV star?
video
reading
photos
games
tools
Change
in
App
Usage
(China
2012)
Reasons for the trend:
1. Bigger screens (phablets)
2. Bigger storage capacity (8-16 GB standard)
3. Better battery life
4. Better Wi-Fi access (mobile data is still expensive)
Source:
Umeng
Analy>cs
Pla@orm
Introduction to “Wandoujia Video Search”
The beta version was released on August 8, 2013.
Why’d we build this product? It’s simple. From July
2012 to July 2013, our video downloads grew
1100%.
But it’s tricky to find the video you’re looking for
across multiple apps. Is it in Sohu, Tudou, or or
PPTV? Wandoujia Video Search solves this problem
by deep-linking to specific videos within these
different apps.
8. 6 kids, one room.
China’s students have a hard enough time squeezing into their dorm
rooms, much less personalizing their own space.
Make it mine
9. “I don’t live in a big place, but since moving in I’ve made it
my own. I like it clean, simple, wooden, and personal,”
Xiaobai proudly explains about the room he rented in Beijing immediately
after graduating.
The rise of individualism in China has created a greater demand to design
one’s own space. Even in crowded quarters, one space that will always be
available for personalization? Your smartphone…
Make it mine
10. Wallpapers and theming apps are always popular in China. This
month, Sogou Wallpaper, Baiwan Wallpaper, and a Xiaomi Theme
placed highly in the ranks of top new apps.
Sogou Wallpaper
Monthly downloads: 106k
This app offers over a million(!) different HD
wallpapers to choose from. It is unclear what
percentage are kittens.
Sogou wallpaper can automatically refresh
your home screen every day. While it personal
space is hard to come by in China, your phone
is always open for customization.
2 Make it mine
Hello Kittens!
11. Chinese love to customize their phone not only on the outside, but on
the inside too. Fortunately Android supports far more customization
than the comparatively closed iOS.
Find Something Theme for Xiaomi
(找你妹⼩小⽶米主题)
Monthly downloads: 66k
Find Something is one of China’s top games.
Xiaomi is one of China’s top phones. Put the two
together, and you get one of the top new apps of
the month.
Xiaomi is the poster child for Android
customization. Find Something, a game similar to
the old Where’s Waldo picture books, is just the
kind of offbeat but charming game and loving art
style that suits the rabid Xiaomi fanbase.
2 Make it mine
Lock screen for the
custom Xiaomi Theme
12. “I stopped eating lunch
for a few months to
prove to my boyfriend
that I could lose weight,”
says Xiao Chen.
Body image and fitness are
increasingly important in China
to find a good job, find a
spouse, and allay the effects of
a dismal environment. People
want help finding the healthy life
that is right for “me”.
Make me healthy
13. Xiao Chen managed to lose the
weight, but it wasn’t easy.
Reaching a goal is hard if you
don’t have a system in
moments of uncertainty.
By using apps that help
them confidently manage
their health, China’s young
people gain awareness
and knowledge that help
them improve the quality
of their life…
Make me healthy
14. Thin Thin, a dieting app for (primarily) women, was by far the fastest-growing app this
month. In the June edition we highlighted Baidu PhotoWonder, which beautifies the
‘digital you’. Now here’s an app to get your offline body into shape too.
Thin Thin
(瘦瘦)
Thin Thin calls itself “The healthy way to diet”
and it takes a serious approach. It kicks off
with a customized 15-question survey on your
eating and exercising habits. Then it sets a
detailed plan for your diet and sets you up with
a support group.
Mobile apps like Thin Thin give ordinary
Chinese more control over their own health.
3 Make me healthy
Monthly downloads: 411k
Growth rate: 252%
Support groups
can lend a helping hand
23. Crazy Song Puzzle
500,000+ downloads
in the first three days of the exclusive launch.
• Brand new game, featured with a homepage banner in Wandoujia for 3 days
• Fun, original concept: plays snippets of popular music and you have to guess the song
• 160,000+ downloads on the first day alone
24. China is world’s largest smartphone market, by far. But it’s a black
hole for app data. Mobile research firms use Google Play data,
which works for most of the world, but not for China. Nine out of ten
new smartphones sold in China run Android, but developers are left
in the dark.
Here at Wandoujia, we decided to change that. As an Android app
store with over 200 million users, we decided to shine a light on the
market. We hope it will encourage more foreign developers to come
to China.
Methodology:
• Top new: Launched within the last 60 days.
• Fastest-growing: Highest growth-rate this month, relative to an average of the previous 3 months.
• App data is carefully screened to eliminate ‘zombie downloads’ from unscrupulous sources
• All data is from the Wandoujia App Store, with 200 million+ Android users in China.
About the China App Index
http://appindex.wandoujia.com
25. The China partner for app developers
Wandoujia’s editorial team is always on the lookout for the best new
apps. That definitely includes apps from foreign developers! In the
past, we’ve partnered with Flipboard, EverNote, and Pocket to do
exclusive launches and promotions in China.
Complete media management
Wandoujia is for more than just apps. Our PC suite makes it
supereasy for users to manage all of their content. That
includes movies, TV shows, music, and e-books too.
The place for mobile gamers
Wandoujia is the easiest way to reach a massive audience of
gamers in China. For developers, our app promotion system
makes it easy to be discovered and our payment SDK makes
it easy to get paid.
Learn more here:
http://www.slideshare.net/WandouLabs/
brandbook-en?from_search=5
About Wandoujia
26. Benefits for Registered Developers:
• Verified developer badge gives developers peace of mind
• Push updates to your Chinese users, quickly and efficiently
• Eligible for campaigns and featured promotions
• Optimized search result ranking
Register today:
http://developer.wandoujia.com/intl
Wandoujia Developer Center
New: English-language submission process!
27. 150,000 downloads
in the first week.
Our China launch with Wandoujia was a big success.
A few short days after we got in contact, we were ready to launch with a nicely
designed campaign that fit with our brand image. Wandoujia has delivered hundreds-
of-thousands of downloads, including some of our highest-quality users in China.“
Case Study: Flipboard in China
-Alvin Tse, Product Director at Flipboard China
When Flipboard came to China in June 2012,
they partnered with Wandoujia on the launch
28. Did you like this?
The China App Index will arrive in your inbox once a month. Fear not, we think
spam is evil too. And we use MailChimp, so it’s supereasy for you to unsubscribe any
time. But we--and our very, very cute cats--will be sad to see you go.
Subscribe to the China App Index!
http://eepurl.com/CkIyz
29. Special Thanks
David C. Wang
Visual Ethnographer at China Youthology
david.wang@chinayouthology.com
David created the visuals and stories
that bring to life our trends this month.