Chesapeake Bayhawks 2015 Sponsorship Information
•Download as PPTX, PDF•
1 like•509 views
Chesapeake Bayhawk of Major League Lacrosse have great opportunities for a variety of sponsorship opportunities. The Bayhawks play all of their home games in Navy-Marine Corps Memorial Stadium in Annapolis, MD.
More Related Content
What's hot
What's hot (10)
Viewers also liked
Similar to Chesapeake Bayhawks 2015 Sponsorship Information
Similar to Chesapeake Bayhawks 2015 Sponsorship Information (20)
Recently uploaded
Recently uploaded (20)
Chesapeake Bayhawks 2015 Sponsorship Information
- 1. Chesapeake Bayhawks 2015 Partnership Opportunities
- 2. The Bayhawks Over the past decade lacrosse has been one of the fastest growing team sports in the country. The rapid growth and those involved view it more as a lifestyle than just a sport to play. According to US Lacrosse the sport has grown by 77% since 2006. In 2013, nearly 750,000 players participated in lacrosse on organized teams. Nearly a 25,000 player increase since 2012 There has been notable growth in participation numbers as well as growth in terms of exposure. ESPN, CBS Sports Network, and YouTube Collegiate Professional World Championships AnalyticsVision * Source: US Lacrosse OVERVIEW
- 3. The Bayhawks Stadium AnalyticsVisionOVERVIEW In January 2010, Brendan Kelly, CEO of Smartlink, LLC and Hometown Lacrosse, LLC took ownership of the Bayhawks. Brendan Kelly has been involved with the game of lacrosse for over 30 years. He understands the game and believes that his organization’s grass roots efforts will generate great excitement for the team and their sponsors. The Bayhawks believe in an integrated approach that provides real connections with the incredibly loyal lacrosse fans of the Chesapeake Bay Region and the partners that are responsible for bringing them the action. Fan loyalty can and does translate into sponsor loyalty and the Bayhawks ownership group believes this region’s love affair with the game will mean real return on investment for sponsors.
- 4. The Bayhawks Desirable Audience AnalyticsVisionOVERVIEW The games incredible growth over the past 11 years has led to success at the professional level. Talented college players become successful professional players, and fans continue to follow their careers. Because the fan base originates in college, the audience for the MLL (Major League Lacrosse) is a very desirable audience: • Bayhawks fans are College Educated (86% are college graduates) • Bayhawks fans earn above-average incomes (43% earn over $100k) • Bayhawks fans own their own home (82% are homeowners) • The mean value of a Bayhawks fans home is $485,000 Source: Study of MLL Fan Base by Isenberg School of Management, UMass Amherst
- 5. The Bayhawks Stadium Loyal Audience AnalyticsVisionOVERVIEW Fan loyalty can and does translate into sponsor loyalty in professional sports, but in the lacrosse community, it goes to a higher level: Brand Awareness Among Professional Lacrosse Fans: • 59% of adults could recall partners in unaided study. Brand Purchase Consideration: • 83% of adults would consider partners brand for next purchase. • 66% indicate partnership has strong influence on brand consideration. Attitudes Towards Sponsorship: • 83% believed partnership attracted their attention. • 97% believed partnership was a good way to promote their business. • 97% appreciated their partners support of the sport of lacrosse.
- 6. The Bayhawks Stadium By the Numbers GROWTHDEMOGRAPHICSOVERVIEW AnalyticsVisionOVERVIEW 2014 Game Day Attendance Game Announced Total vs. Lizards 6,423 vs. Launch 6,178 vs. Machine 6,389 vs. Cannons 7,379 vs. Rattlers 5,982 vs. Outlaws 6,176 vs.Hounds 6,322 2014 Total 44,849 Per Game Average 6,407 Bayhawks Newsletter Active Contacts - 11,840 Month Monthly Site Visits Monthly Sponsor Site Visits Jan-14 14432 307 Feb-14 15166 482 Mar-14 16970 467 Apr-14 32190 908 May-14 51774 1646 Jun-14 46426 1323 Jul-14 43458 1156 Aug-14 18610 482
- 7. The Bayhawks Stadium Demographics AnalyticsVisionOVERVIEW 42% 27% 19% 4% 5% 3% Anne Arundel Baltimore NoVa/D.C. Out of Market Eastern Shore So Maryland 2014 Bayhawks Season Ticket Holders
- 8. Sponsorship Venue VisionOVERVIEW MarketingGame Day The Bayhawks home is Navy-Marine Corps Memorial Stadium in Annapolis, MD. The stadium is centrally located and uniquely positioned to capture lacrosse fans from all over Baltimore, Washington and the entire Chesapeake Bay Region. This fan friendly and sponsor friendly facility has emerged as one of the premier lacrosse venues in the country, and has hosted some of the highest attended lacrosse games in history.
- 9. Sponsorship TV Exposure VisionOVERVIEW MarketingGame Day • In 2014, CBS Sports Network aired live nationally televised games (26 total) • All games not on CBS Sports were aired on ESPN3.com
- 10. Sponsorship In Game VisionOVERVIEW MarketingGame Day VIP Tent, On Field Access, Youth Lacrosse Scrimmages, Halftime Games and MORE!
- 11. Sponsorship In Game VisionOVERVIEW MarketingGame Day Hawkettes & Hawk-Eye
- 12. Sponsorship Tailgate VisionOVERVIEW MarketingGame Day •Open two hours before every home game •Complimentary access for all fans with special Season Ticket Holder perks •Vendor opportunities •Advertising opportunities
- 13. Sponsorship MarketingGameDay Marketing Rights A select number of partners will be granted permission to use the Bayhawks marks for their own marketing purposes. Examples include: • Official Medical Provider of the Chesapeake Bayhawks • Proud Sponsor of the Chesapeake Bayhawks • Save $1 off next purchase for every Chesapeake Bayhawks goal
- 14. Sponsorship MarketingGameDay Direct Marketing Target Bayhawks season ticket holders by including inserts into the season ticket mailing. Utilize Bayhawks email blasts and newsletters to communicate with the lacrosse community. Interact with fans at Bayhawks games with interactive fan zones, product displays, and on-site activation.
- 15. Sponsorship MarketingGameDay Signage Field Level Signage and Banners PA Reads, and Field Suite Tents Yours for the entire 2015 season!
- 16. Sponsorship MarketingGameDay Print • Bayhawks Yearbook • Game Day Program Ads • Ticket Stock • Posters and Flyers
- 17. Sponsorship MarketingGameDay Events We host many events throughout the year at our valued sponsor locations. Schedule your Bayhawks appearance today!
- 18. Contact Information For more information on 2015 Bayhawks Sponsorship Opportunities please contact : <NAME> <NAME>@thebayhawks.com P: (443) 482-6094 x<EXT> C: <CELL #> 1997 Annapolis Exchange Pkwy. Annapolis, MD 21401 www.TheBayhawks.com
Editor's Notes
- Changed “Over the past decade Lacrosse has” to “Over the past decade lacrosse has”
- Changed “Chapters” to “chapters”
- Reformatted the first paragraph to fit better…