Voyage Airlines is a mock airline founded in 2011 with hubs on the west coast of the US and in the Caribbean. Its mission is to inspire excellence and dedication. The airline focuses on safety as its top priority and revenue generation. It analyzes customer location data to locate hubs in popular tourist areas. The airline sees higher passenger volumes in the summer and around Christmas. It adjusts flight numbers seasonally between hubs based on demand. The primary focus is achieving excellence in customer service as outlined in its mission statement.

1. (Chelsey)Das Bett, Katharina Grosse, 2004, Acrylic on various
objects
Das Bett screams 90’s for me, it is unusual because it brings
back a sense of abandonment and almost chaos. It adopts this
sense of being left behind, the nostalgia of the book stacks and
CD player covered in this acrylic “dust” so to speak but the
acrylic is colored as to bring some life back into the era. I feel
the artist really wanted to express the feeling of leaving the past
behind and the feelings that come with it because of her use of
darker colors layered over one another in no apparent pattern as
though the piece was a messy release of feelings. I would say
her methods of execution were found and addition because she
uses objects that already exist in the environment and then
builds on them, like stacking books and materials, then spray
painting them. It makes me feel nostalgic and slightly sad
because we will never get the past memories of our life back to
relive so we recreate a moment for the feeling.
Running head: CONTROLS IN AIRLINE STRATEGIC
PLANNING AND MANAGEMENT 1
CONTROLS IN AIRLINE STRATEGIC PLANNING AND
MANAGEMENT 5
Controls in Airline Strategic Planning and Management

2. Student
Institution
Date
Strategic planning and management are both important for every
organization's process of achieving its long-term goals. Voyage
airline utilizes strategic planning to form its direction, that is,
its priorities, vision, and mission through strategic management,
which is the overall direction achieveme nt process from
planning to execution. To promote growth and increase the
airline's revenue, the organization uses the stay woke air
strategy controls. These controls include reducing operating
costs, pricing strategy, efficiency in airline operation, and yield
or inventory management. Voyage Airlines uses these strategies
effectively to continue increasing revenue and staying
competitive.
Voyage airline compares every online travel agent to find the
cheapest flight tickets on the net. It also offers loyalty programs
by awarding its customers every time they fly their points or air
miles to spend on their later flights. This way, customers are
attracted to maintain their loyalty to this company. The airline
also allows customers to get credit cards that allow them free
first-class lounge visits. If a customer is flexible on the dates
they fly, the airline provides a sky scanner tool to find the day
that is cheaper to fly to their destination.

3. Airline operations in every company must be associated with a
cost, and these operations may include aspects such as flight
operations, maintenance, and ground resources. These flight
operations include flight planning, the process of producing a
flight plan for a specific aircraft destination. The process,
therefore, involves fuel calculation for the aircraft to reach safe
to its destination and involves compliance with the requirements
of the air traffic controls to avoid risks associated with mid-air
collision. The company planners also choose the appropriate
route, speed, and height; they load the necessary fuel on board
to minimize flight costs (Şi̇ mşek & Aktürk, 2022). This way,
the company can maximize its profit for its competitive
advantage. Another flight operation that is essential to the
company is the use of dispatchers. These people assist in flight
path planning by considering en-route winds, aircraft loading
and performance, airspace restrictions, and many other tasks
(Şi̇ mşek & Aktürk, 2022). Voyage airline employs highly
qualified flight dispatchers to avoid losses associated with
wrong decisions and missed plans.
It is very important to have an effective maintenance system for
every aviation industry to stay in compliance with aviation
regulations and uptime and reduce long-term airplane repair and
maintenance costs. Voyage Airlines has made maximum use of
specialized fleet management software to streamline its
operations both on the ground and in the air. It also optimizes
regular maintenance by employing qualified technicians who
handle routine maintenance checks to keep their aircraft's
worthiness, reducing costly downtimes and preventing the
breakdown of machines in the future (Buyruk & Güner, 2021).
For its competitive advantage, Voyage airline conducts
inventory management to identify the type and amount of stock
to order at a specific time (Keivanpour & Kadi, 2019). This
practice is important in responding to trends to ensure the
availability of services and aircraft to fulfill customers.
Internal factors that may affect airline schedules include market
factors such as time zone, market size, location of airports, and

4. total trip time. In addition, facilities that make a flight possible
include terminal capacity, cargo handling facilities, runways,
gate space, waiting areas, ticket counters, and navigati on aids.
In addition, the cabin crew and flight attendants are a major
factor; they need to be adequately trained and given enough
resting time. External factors include cargo shippers, weather
patterns, airport authority, and local communities. All these
factors are considered when determining customers' departure
and arrival times in every airline industry.
Airlines are faced with traffic flow problems due to the
increased rise in the airline industry; this has put additional
pressure on the traffic control system. It, therefore, calls for air
traffic managers to be effective enough to avoid delays and
collisions.
Reference
Buyruk, M., & Güner, E. (2021). Personalization in airline

5. revenue management: an overview and future outlook. Journal
of Revenue and Pricing Management, 1-11.
Keivanpour, S., & Kadi, D. A. (2019). The effect of “Internet of
things” on aircraft spare parts inventory Management. IFAC-
PapersOnLine, 52(13), 2343-2347.
Şi̇ mşek, D., & Aktürk, M. S. (2022). Resilient airline
scheduling to minimize delay risks. Transportation Research
Part C: Emerging Technologies, 141, 103734.
5
Optimizing Airline Revenue
Name
Course
Institution
Date
How Voyage Airlines Will Optimize Airline Revenue
Voyage operates in the airline industry where there is constant
fluctuation of airline costs that leave managements confused.
There are also many other airline companies offering the same
services and in the management of revenue, pricing plays a huge
role in influencing important aspects such as increasing market
share, increased product development, and penetrating new

6. markets. There is complexity in pricing with many factors
contributing to constant changes in prices. “Because the average
airline operating profit is just 3%*, it’s crucial that airlines use
effective pricing strategies to make the most money for their
products – while maintaining affordability for their customers”
(Fairfly, 2021). Therefore, Voyage has to price more precisely
to optimize revenue by;
Passenger Profiling and Customizing the Travel Customer Offer
Voyage will profile its customers and adjust prices accordingly.
It can group passengers as either leisure or business classes and
ensure different prices that suit each group. This strategy will
help Voyage increase customer impact and their satisfaction.
For instance, fairs can be higher for leisure travels who book
months before their departure. The prices can be low for
business travelers who book when they need to travel. This will
ensure that all types of travelers are accommodated and the
airline will maintain its customers. Voyage has to understand
which routes are mostly taken by business travelers and those
taken by leisure travelers. Prices must be designed to suit every
route and the type of passengers that go there.
Bundle Pricing
Voyage has to understand its customers and generate custom
prices that suit their individual attributes. The prices designed
must consider a wide range of factors such as supply and
demand, traveler’s history with Voyage Airline, the initiatives
of the company, and pricing by its competitors. According to
Shao and Kauermann (2020), considering all these factors will
ensure the Airline prices fairly or even generate better prices
that will allow it increase its revenue. Its pricing strategy will
allow it to beat its competitors’ pricing and make higher profit
margins from its services.
Building A Pilot Project

7. Voyage will do a test and understand what works for its model
of business by measuring attribute-level customization. This
will help the company determine optimum prices for each class
and the highest possible amount each customer is willing to pay
for a flight. They will then devise effective strategies of
offering that price. According to Boin et al., (2017), the
company can use customer travel profiles, purchasing patterns,
number of passengers that book in a day, and the origin and
destination of passengers. This information will allow voyage
classify their customers and services effectively while designing
differentiated offers and optimizing total revenue.
Discovery/Research
Aside from intelligence gathering, Voyage has to focus on
research to capture revenue opportunities. With the growth in
the airline industry and more route openings, travel frequencies
are increasing and Voyage should continuously monitor the
market and the evolutions taking place. The company will
identify any variations and improve its demand projection
processes when there is need. It has to adapt its prices and other
offers to the changing business environment in the airline
industry. To capture any revenue opportunities, Voyage has to
stay close to the market, increase its surveillance, study all the
activities and signals, and quickly adapt its strategies and
tactics.

8. References
Boin, R., Coleman, W., Delfassy, D., & Palombo, G. (2017).
How airlines can gain a competitive edge through
pricing. McKinsey. Retrieved from McKinsey website:
https://www. mckinsey.
com/~/media/McKinsey/Industries/Travel% 20Transport%
20and% 20Logistics/Our% 20Insights/How% 20airlines%
20can% 20gain% 20a% 20competitive% 20edge% 20through%
20pricing/How-airlines-can-gain-a-competitive-edge-through-
pricing. ashx.
Fairfly (2021). Top five pricing trends in airline revenue
management. Retrieved from
https://www.fairfly.com/insights/top-five-pricing-trends-in-
airline-revenue-management/
Shao, S., & Kauermann, G. (2020). Understanding price
elasticity for airline ancillary services. Journal of Revenue and
Pricing Management, 19(1), 74-82.
Running Head: Build Your Airline 2
Build Your Airline 2

9. Build Your Airline.
Institution:
Student’s name:
Date:
1. The basics
The mock airline to be presented goes by the name Voyage
Airlines an airline in aviation history founded by several
friends’ entrepreneurs. We got our start in 2011, and ever since
then we've been steadily growing our business. Our company's
mission statement may be summed up as "to inspire excellence
and dedication." We at Voyage Airline are quite proud of the
fact that we are the most reputable airline of our kind on the
West Coast. Our fleet is comprised of a total of 200 different
aircraft. Voyage Airlines was founded by two male friends who
identified; nevertheless, our staff members come from a diverse
range of racial backgrounds and gender expressions. Due to the
fact that we are modelled after Delta Airlines, we do not have a
unionized workforce.
In addition to Hilton Head International Airport, Voyage
Airlines has hubs on the west coast in the cities of Los Angeles,
San Diego, San Jose, San Francisco, and San Bernardino; in the
Caribbean, the airline has bases in San Juan, Puerto Rico, and
Santo Domingo. Our ability to fly into and out of foreign
airports has substantially increased the number of possibilities
we have for traveling to other countries. Domestic travellers
will also find them to be helpful in a variety of situations.
2. Airline's overall revenue focus.
The well-being of those present will always come before any
and all other concerns. This suggests that funding for safety
will come first, followed by funding for other activities in
descending order of importance. Voyage Airlines is going to

10. provide a sufficient amount of money to their budget in order to
guarantee the security of their flights. As part of this process,
you will need to do equipment maintenance, instruct crew
members on proper safety procedures, and run drills to identify
potential hazards.
Utilizing location information is one strategy that may be used
to increase a company's share of the market. When we gave
some thought to these issues, we arrived at the following
conclusion: In which cities do they spend the most of their
time? Which kinds of travel do they participate in? As a direct
consequence of this, we located our hubs in popular tourist
areas. Places such as Los Angeles and San Diego attract a
sizable tourist population comprised mostly of individuals from
different nations and cities. On the other side, the cities of San
Francisco, San Jose, and San Bernardino are located in closer
proximity to a number of the most well-known beaches in the
state. It is crucial for airlines to make the necessary adjustments
and investments in data analytics and location technologies in
order to construct customer experiences that are in accordance
with the needs of their customers (Vinod, 2019).
By focussing on the locations of our consumers, we are able to
develop hubs that are more conveniently located for them. When
a client has travelled with us in the past and enjoyed
themselves, they are more likely to want to book another trip
with us in the future. The demands of travellers make it
necessary for Voyage Airlines to broaden its market reach.
Because of the funds we get for new projects, such as the
establishment of a new hub, we are in a position to successfully
complete this task.
On every one of our domestic flights, including those to Los
Angeles and San Diego, we provide you the choice to travel in
our business class section. On the other hand, the vast majority
of our passengers are traveling for pleasure and are on route to
the coast or to one of our foreign borders. Despite the fact that
our local routes make up the majority of our business, our
international flights continue to be profitable. Voyage Airlines

11. operates flights throughout the year; however, we see a marked
increase in passenger volume during the Christmas season and
throughout the summer vacation period. Our Los Angeles hub is
the most popular throughout the spring and summer months,
outperforming both our San Jose and San Francisco hubs.
Because of the large number of snowbirds who visit throughout
the winter, San Francisco is the most popular winter destination
in the city.
The destinations that customers request is used to develop
Voyage Airlines' route map. As a direct consequence of this, it
is subject to ongoing change during the course of the year.
According to the demand that we notice throughout certain
periods of the year, we increase the number of flights to San
Francisco during the winter, San Jose during the spring, San
Bernardino during the summer, and so on. Domestically as well
as internationally, we often provide on-demand aircraft service
to our sibling hubs that are located on the other side of the
ocean. The arrangement, in its whole, is comparable to a
continuous flow of aircraft between our hubs.
The primary focus of Voyage Airlines is on achieving the goals
outlined in the company's mission statement. We don't just say
it as a slogan; rather, it is the driving force behind all we do:
"Inspiring Excellence and Hard Work." At Great Travel, we are
very proud of the commitment we have made to providing
excellent customer service and quality training. Our ambition to
expand and provide superior service to our patrons is the source
of our enthusiasm.
Reference.
Vinod, B. (2021). Influence of Revenue Management on the
Airline Business Process. The Evolution of Yield Management
in the Airline Industry, 293-312.