This document summarizes a business plan to provide home-cooked meals to train passengers in India. The plan connects home chefs ("Chef Ammas") with travelers who can order meals online that will be delivered directly to their seats on the train. This aims to address passenger unhappiness with the limited food options served on Indian Railways. The business model outlines how orders are placed and fulfilled, with meals prepared hygienically by local chefs and delivered on time by coordinators. Initial strategies involve beta testing in a few cities and stations before expanding nationwide using advertising and partnerships. The goal is to serve 100,000 hungry travelers within a year.

1. Hearty home meals for hungry travelers

2. Annually 310 million travelers reserve seats in Indian Rails
What people miss in the railway food?
16.00%
12.00%
16.00%
Most unhappy with the food served in
Indian Railways & Stations
Hot food
56.00%
Variety
Healthy food
Affordable
food

3. Solution:
• Online food ordering & fulfillment
– Connects reserved passengers with hearty home meals
– Pre-screened Home Chefs cluster
– Managed end-to-end delivery
• Value Prop :
– Individually prepared (Hearty, Homely)
– Hygienically Packed (Clean, Freshness)
– Delivered to Train (On Time, To Seat)

4. Traveler places
order
Gives PNR/ Train
number
Place Order
Makes online
payment
Chef Amma &
city coordinator
receive order
Chef amma
prepares food
Designated
coordinator visits
amma for pick
ups, as per train
arrival time
Coordinator
delivers food
direct to coach
Pick & Pack food
packet
Find consumer at
coach & delivers
the pack
Customer leaves
feedback for
Chef Amma
Leaves feedback
for amma to
appreciate or for
improve the food
for next time

5. Business Model
•
•
•
•
Price Points – Rs. 100 & Rs. 150
Amma Share – 50% (paid monthly)
Delivery + Coordination cost – 15%
Gross Margin – 35%

6. Go to Market Strategy
BETA (3 months)
Chef Amma
Fulfillment at 3 stations:
•Allahbad
•Lucknow
•Itarsi
Hungry Travellers
•Friends & WOM
PHASE 1 (9 months)
Chef Amma
•20 Cities
Hungry Travellers
•Friends & WOM
•Agents
•Online Advertising
(Ixigo, IRCTC)

7. Achievements
•
•
•
•
Surveyed 25 travelers
Signed up 5 ‘Chef Ammas’
Spoke to IRCTC vendors
Competitive Analysis Completed (Travel
Khana)
• Mobile App
• One city ready to go

8. Travel Khana – doing great work and partially solving the
problem
Variety
Healthy / Quality Food
Affordable Food
Order
Fulfillment

9. Our goal is to serve a Hearty, Homely meal to
100000 Hungry Travellers
On Indian Rails in One year