Clearhealthcosts.com provides transparency into real healthcare costs by crowdsourcing and reporting actual cash prices that patients pay for various procedures. This is important because healthcare prices can vary widely for the same procedure in a given area. The company has received grant funding and is now operating in 7 metro areas. It is seeing increased traffic as consumers and the media are focusing more on rising healthcare costs. The company is partnering with other organizations and improving its mobile capabilities. It aims to serve women, high-deductible insurance holders, the uninsured, and others wanting more healthcare price transparency.

1. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

2. The problem
• No one knows health costs in advance
• Prices for the same procedure vary 10x
in the same locale
• It’s a $2.7 trillion industry, and it’s
completely opaque.

3. For real?
Source: Consumer Reports

4. Our solution
• We’re revealing real cash or self-pay health-
care prices.
• Tools: Reporting. Database digging.
Crowdsourcing. Partnering.

5. Examples from our reporting
• An MRI: $350 or $3,500?
• An IUD: $175 or $1,156?
• A walk-in clinic visit: $88 or $500?
• (Yes, these are all real.)

6. 1. Clearhealthcosts.com
• Reported data
• Juxtaposed with Medicare prices (the closest
thing to a fixed or benchmark price)

7. Government data …
Gaaah!

9. 2. Crowdsourcing with WNYC

11. Where are we now?
• $54k in grant funding (Tow-Knight
Foundation, International Women’s Media
Foundation, McCormick Foundation), modest
friends funding
• We’re hitting our stride just as Time magazine,
the NYTimes and others are newly focused on
the prices.

12. What’s new? What’s next?
• Now in 7 metro areas
• More data, more features
• Traffic skyrocketing
• Choosing partners carefully
• 37% of our traffic is mobile

13. Want to partner?
Want to test our API?
Come talk!
jeanne@clearhealthcosts.com

15. Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

17. The customer focus
• Women: They make 80-90% of health-care
decisions
• High-deductible insureds (39 million and growing
fast)
• Uninsured (51 million) including 20- and 30-
somethings, creative classes
• Insured, with high copays
• People going out of network, out of pocket
• People wanting to be informed about costs

18. Our amazing devs.
Jenn Schiffer (Pancake Theorem)
John Skinner (Allied Strategy)
Alex Filatov, Guillaume Pousseo,
Jeff Mignon (RevSquare)
And former devs, Balance Media and LuckySort,
plus those who helped educate us like Daniel Bachhuber, Joe Flip and that
one guy via eLance in Vietnam

19. Markets seek transparency
• The last big remaining opaque marketplace.
• Airline ticket sales, real estate, car sales – all
changed with transparency
• Health Savings Accounts (you spend less, you
keep more)
• Now suddenly: Obamacare is here, and people
are horrified about the prices.