The document outlines The Chauncellor's plan to build awareness for a new album. It discusses strengths and weaknesses in the current marketplace. The plan involves forming a street team to do viral marketing in major cities through street murals and posters. The music video will also be heavily promoted online and through guerrilla projections. The album will be released digitally and physically in different formats at varying price points. It will be distributed through both independent and digital distributors. Strategic partnerships with Bright House and local head shops are also proposed. Radio interviews and touring with similar artists are suggested to further promote the album.