The document outlines a marketing plan for an independent musician called The Chauncellor to build awareness for a new album. The plan involves forming a street team to do viral marketing in major cities through street murals and posters. It also leverages music videos and guerrilla projections. The album will be released digitally and physically in different formats at various price points. Distribution partners are listed for both physical and digital releases. Strategic partnerships with Bright House and local head shops are also proposed. Radio interviews and touring with similar artists are suggested to further promote the album.