The document outlines a marketing plan for an independent musician called The Chauncellor to build awareness for a new album. The plan involves forming a street team to conduct viral marketing in major cities through street murals and posters. It also leverages music videos and guerrilla projections. The album will be released digitally and physically in different formats at various price points. Distribution partners are identified. Strategic partnerships with Bright House and local head shops are proposed, along with considering deals with retailers, touring with other artists, and radio interviews.