The document discusses the future of work and how generative AI will impact jobs and skills. It provides an overview of ChatGPT and its applications in marketing, including content creation, storytelling, and brainstorming. While some jobs may be displaced, new roles will emerge requiring skills like critical thinking, emotional intelligence, and collaboration with AI. The future involves rethinking existing work and harnessing generative AI to achieve more.

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ChatGPT and the
Future of Work
Clark Boyd
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• What is generative AI?
• An overview of ChatGPT
• Marketing applications of ChatGPT
• Impact of AI on the job market
• Skills for the AI era
• Q&A
Today’s Agenda
Harnessing AI for Business Growth
and Career Advancement
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What is
Generative AI?

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How familiar are you with
generative AI?
- 1. I use ChatGPT every day!
- 2. I have tried a few of the tools
- 3. Heard of it, but never used it
- 4. Never heard of it
Let me know in the chat box!
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100mChatGPT users within 2 months of launch
$110bn Generative AI market size by
the end of the decade
30% of outbound messages from business will
be written by AI by 2025 (Gartner)
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Generative AI by the Numbers

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“In the past year, generative AI has
gotten so much better that it's inspired
people to leave their jobs, start new
companies and dream about a future
where artificial intelligence could
power a new generation of tech
giants.”
CNBC
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https://novela.academy/keywords-activity/1675853962615x675971854525025500

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https://novela.academy/keywords-activity/1675853962615x675971854525025500

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“Keep in mind that the quality of the
response will depend on the accuracy
and detail of your description.”
GPT-4
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Generative AI Holds Up A (Distorted) Mirror to Us

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14. If you think you're supposed to
recognize somebody you, you just
pretend. You bluff it to get a pat on
the head from the doctors. You
bluff it to seem less like a freak.

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Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?

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Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?
Ask
How can I rethink what I do to achieve more, in
collaboration with this technology?

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An Overview of
ChatGPT
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Applications
Vs.
Models

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https://platform.openai.com/docs/quickstart
ChatGPT OpenAI
(A set of models,
accessed by API calls)

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ChatGPT Plugins

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Instacart
ChatGPT
Shopping

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Duolingo
Max adds a
GPT-4
assistant

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ChatGPT
Customer
Service

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New Use
Cases for
the API

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Marketing Applications
Of Generative AI
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Benefits of Generative AI for Marketing
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Speed Personalisation Extended Creativity

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Applications of Generative AI in Marketing
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Content Creation Storytelling Brainstorming

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Applications of Generative AI in Marketing
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Content Creation

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Jasper.ai
Content creation for
dozens of marketing
tasks
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“The web is about to be overrun with
AI-generated content explicitly
designed to game the algorithms.”
Nilay Patel, The Verge
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Does the
audience
want this
content?

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https://www.seotraininglondon.org/gpt3-alt-tag-generator/

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Code Generation
https://hitech.substack.com/p/no-151-5-ways-im-really-using-chatgpt

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Getting Started
Pick one specific marketing task.
List out the steps your team takes the complete the
task.
Pick one step and automate it using OpenAI’s API.
If you get stuck, ask ChatGPT.

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Storytelling

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https://tome.app/

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Personalised Storytelling

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Multimodal AI
• Multimodal AI can blend
images, text, and audio
(multiple modes) as input
• This means they can take
our ideas as sketches and
scribbles, then turn them
into a narrative
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Brainstorming

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Brainstorming

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Brainstorming
https://hitech.substack.com/p/no-161-with-generative-ai-we-need
“The Productivity
Effects of
Generative Artificial
Intelligence”

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Constructing A Debate

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Prototyping

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The Impact of
Generative AI on Work
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What are the ethical
implications of
generative AI in
education?
How should we
adapt?
AI and Education
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“In the next five to 10 years, AI-driven
software will finally deliver on the
promise of revolutionizing the way
people teach and learn.
It will know your interests and your
learning style so it can tailor content
that will keep you engaged.”
Bill Gates
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Job Displacement

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AI: Highly
Specialised
Humans:
Highly
Specific

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“ChatGPT Could Disrupt 19% of US Jobs, Is
Yours on the List?”
https://uk.pcmag.com/news/146000/openai-chatgpt-could-disrupt-19-of-us-jobs-is-yours-on-the-list

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Future Skills
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“Talking to AI might
be the most
important skill of this
century.”

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Brand Assets
Probably not.
But new jobs will be created:
Will AI Take My Job?

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Which Skills Matter Most?
1. Critical thinking and problem-solving
2. Emotional intelligence
3. Interpersonal and communication skills
4. Adaptability and learning agility
5. Technical and digital literacy

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Instead of asking
How can generative AI help me do what I already do, but
cheaper and faster?
Ask
How can I rethink what I do to achieve more, in
collaboration with this technology?

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ChatGPT and the
Future of Work
Clark Boyd
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68. Author and Date
Thank you
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Key definitions
API (Application Programming Interface) - A set of protocols and tools that allow software systems to communicate with each other and
access data or functionality.
API wrapper - A piece of software that simplifies the use of an API by providing a more user-friendly interface or abstraction layer on top
of the underlying API.
Generative AI - Artificial intelligence technology that can create new data, such as text, images, or audio, based on patterns in existing
data.
GPT-3 (Generative Pretrained Transformer 3) - A powerful language model developed by OpenAI, capable of generating human-like
text, completing tasks such as translation and summarization, and much more.
Large Language Model - A type of deep learning model trained on massive amounts of text data to generate or predict text, such as
GPT-3.
Natural Language Processing (NLP) - A field of computer science and artificial intelligence concerned with making it possible for
computers to process and understand human language.
Token - A unit of meaning in natural language processing, such as a word, punctuation mark, or numeric value. Tokens are used to
represent the structure and meaning of text data in a machine-readable format.
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