Simple chatbots rely on predefined keywords and responses while smart chatbots use artificial intelligence to understand free-form language. By 2020, over 50% of medium to large enterprises will have deployed product chatbots to help users navigate websites, answer frequently asked questions, and provide company information. For example, one project management tool integrated a chatbot to guide new users and answer additional questions throughout the application.

1. Chatbots: Definition,
Functions & Use
Source: http://jellyfish.tech/what-is-a-chatbot-how-do-chatbots-work/

2. Chatbot Definition
Software that stimulates interaction by imitating human
written or spoken speech:
“By 2020, over 50% of medium to large enterprises will
have deployed product chatbots
Van Baker, research vice president at Gartner

3. How do chatbots work?

4. Chatbot types
Simple chatbots Smart chatbots
Are based on… pre-written keywords AI
Learn from conversation ❌ ✅
Use prescribed conversations
steps (are strictly limited)
✅ ❌
Recognize user’s free form
input
❌ ✅
Process user’s input despite
the mistakes of all kind
❌ ✅
Can be easily implemented ✅ ❌

5. Chatbot types
🤖 Simple chatbots act according to the pre-defined scenario,
understanding only the keywords their creators used and providing a few
options to choose from. If a user goes beyond, a chatbot frequently can’t
tell more than “Sorry, I don’t understand you” and trigger the conversation
with a real website support representative to help a user.
🤖 AI-powered chatbots are able to recognize a human intent
disregarding the form of the user’s input.

6. Chatbots for business help users:
󾠮 navigate through a website, online platform, or application;
󾠯 answer the frequently asked questions;
󾠰 provide relevant information about a company or a brand;
󾠱 engross users, making them spend more time on the page;
󾠲 contribute to a brand’s strategy, developing effective and ongoing
communication with a user.

7. Chatbots: use case
We integrated a chatbot into the project portfolio management tool we’re
currently working on to enhance the user experience.
The chatbot is available on the main pages in an unobtrusive way guiding
a new user through the app functionality. Besides, the dialogue window is
always accessible in the lower-left corner to give answers to users’
additional questions.
Follow the link to check the complete case: http://jellyfish.tech/cases/zenopm/