This document outlines the objectives of Chapter 3, which discusses feasibility analysis. Feasibility analysis is the preliminary evaluation of a business idea to determine if it is worth pursuing. It includes 4 components: product/service feasibility, industry/market feasibility, organizational feasibility, and financial feasibility. Product/service feasibility assesses the appeal and demand for a product or service. Industry/market feasibility analyzes the attractiveness of the target industry and market. Organizational feasibility evaluates the management skills and resources required. Financial feasibility performs a preliminary financial assessment of startup costs, performance of similar businesses, and overall financial attractiveness. The chapter provides details on conducting analyses for each feasibility component.