KLMUC is developing a plan called Project Metro to rebuild and grow the university from 2022 to 2025. The plan focuses on stabilizing operations, developing in-demand programs, and relocating to a new modern campus. Key elements include strengthening the team, launching traditional and future-focused programs, and achieving 2000 students, RM20 million in revenue, and RM6 million EBITDA by 2025. The execution phase will focus on restructuring, product development, and relocating to a new campus facility to position KLMUC as a premier flexible learning institution.

1. Rebuilding KLMUC
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Post-Mortem from CEO Sessions

2. Summary of CEO Sessions
Issues Highlighted and Opportunities
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Strategy focus is on KLMUC - stabilizing its operations and turning it profitable whilst maintaining CC growth
CEO SESSIONS
Policy Issues People Issues Property Issues
1. Flexi-work Hours
- Employees question new management direction
- They have classes beyond working hours so why
should they come in and stay during working hours?
- Key issue here is trust: Do we trust them to do their
job? And if we don’t, why are we still hiring them?
1. Strategy, execution, direction
- Employees wonder on KLMUC’s direction: does our
activities and focus aligned with what we
communicate?
- Do we communicate with everyone individually
clearly on the goal, focus and our expectations of
them?
- How often do we communicate with them?
1. Equipments
- Lack of sufficient projectors
- Apparently lots of PCs are not functioning or missing
key parts (keyboard, mouse, etc)
2. Employee Benefits
- Salary, remuneration, increments, bonuses
- Annual leave entitlement for contract workers
- Annual leave entitlement for senior staffs
- Annual leave allocation/pro-rate policy
- Some specific medical insurance policy (TBD)
- Employee activities
2. Credibility
- Lack of trust in ability (knowledge, experience)
- Competency in execution
- Crisis resolution
2. Upkeep and maintenance of Campus
- Toilet
- Surau
- Fire & safety issues
3. Career Development
- Lack of promotion, advancement, career path
- Lack of training and certification opportunities
3. Relationship
- Impersonal and insensitive
- Not genuine and honest
3. Façade and Internal
- Not noticeable from the street
- Internally not conducive for students and parents

3. Project Metro
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KLMUC’s Growth Plans & Projections (2022 – 2025)

4. Project Metro: 2022 – 2025 Vision Board
Accelerating growth of KLMUC
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Strategy focus is on KLMUC - stabilizing its operations and turning it profitable whilst maintaining CC growth
Boutique UC focusing on
Flexibility, Affordability and Employability
In-Demand Products –
Anytime, Anywhere
Cosmopolitan Campus with a Diverse
Student Body
Great Experience, High Employability,
Promoting Entrepreneurship (3E)
Offering products & teaching skill-sets that
are in-demand by students and employers
with a focus on flexible learning & the future
of work.
1,500 – 2,000 student body consisting of SPM
leavers, working adults and international
students utilizing state of the art facilities or
systems.
Building a reputation for great student
experience, good relationship with relevant
industry partners and building businesses on
campus.
• Separating product line-up to traditional
and future. Putting investment into future
products – approval, hardware, software,
people.
• M for: Management, Media, Marketing,
Mobile, Mobility
• Partnerships & recognition from reputable
bodies & industry players (dual award,
certification)
• New urban campus for KLMUC by end-
2023
• New online learning team with experience
in product development and delivery via
online mode in particular for international
market
• 3 separate sales team: Local general,
working adults, international market
• Increased investment in student activities
• Employing high quality teaching staffs (for
future products)
• Team created solely to focus on industry
partnerships, increasing employability
• Module and programmes tailored towards
creating BOC (Business on Campus).
2023: Product design, registration, approval
2024: Recruitment
2025: Recognition
2022: Relocation project starts
2023: Investment into systems and processes
2024: Fully online with a modern, urban
campus
2025: Recruiting 1,000 consistently
2022: Rebuilding internal team
2023: Real employability at 90%. Strong
partnerships with relevant industry players.
2024: Business on Campus competition
Young, vibrant, energetic, creative team with a focus on delivering
great experience and outcome – employability, entrepreneurship.
RM 6.0m EBITDA by 2025
Our Goal
Timeline
Strategy
Vision
Internal Direction

5. Vision Project Metro
KLMUC to Be the Premier Boutique University-College
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Strategy focus is on KLMUC - stabilizing its operations and turning it profitable whilst maintaining CC growth
Where We Are
FY 2022(F)
Where We Want To Be
FY 2025
What Will Happen
FY2022 – FY2025
Financial
• Increased cost due to additional
Management cost, relocation to new
premise & improvement in KLMUC’s team
• New team built to increase recruitment of
Regular students (SPM leavers) with an
emphasis on diverse student body
• Traditionally strong products to be
maintained: MBA, BAAM, HR, Hospitality,
DECE
• New traditional product line-up: PhD,
Master in HR, Diploma & Bachelor in
Logistics
• Future of Work programmes to be re-
introduced or introduced: Multimedia,
Marketing (New Media), Mobile
Application, Accounting & Finance
• Products with external validation and
certification (eg: Chartered Institute of
Management)
• Short-courses (3 days, 7 days, 30 days) to
be introduced and promoted
• Changes to KLMUC team – new team
academic, student services, international
service – to reflect on new direction
• Business on Campus introduced with
dedicated space, contests and
partnerships with external parties
Student
Numbers
Tangibles
and
Intangibles
1. Traditional products
2. Run-down campus & facilities
3. Ageing team
4. Low brand recognition
1. Strong traditional products lineup
2. Exciting Future of Work products
3. Young, energetic, creative workforce
4. Top 5 private universities in Kuala Lumpur
5. Exciting story for investors
KLMUC
Active Students 1,029
Revenue (’000) 10,226
Ebitda Bef PDD (‘000) 214
KLMUC
Active Students 2,096
Revenue (’000) 20,095
Ebitda Bef PDD (‘000) 6,006
Regular Foreign W. Adults Total
Diploma 236 3 239
Degree 189 18 163 370
Masters 73 15 332 420
PhD
Trainings
Total 498 36 495 1,029
Regular Foreign W. Adults Total
Diploma 665 38 150 861
Degree 440 50 350 840
Masters 58 12 285 355
PhD 16 24 40
Trainings 200
Total 1179 100 809 (1009) 2,096

6. Project Metro: 2022 – 2025 Execution Phase
Growing the base, Pursuing new opportunities
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Strategy focus is on KLMUC - stabilizing its operations and turning it profitable whilst maintaining CC growth
Premier boutique Education institution offering
Flexible Learning that is Employment Focused at Great Value
Phase 1: Restructuring Phase 2: Product Development Phase 3: Relocation & Rebranding
KLMUC to be noted for its vibrant, energetic
team that is focused on providing great
experience at all areas to students
Flexible learning products that are in-demand New modern campus that is focused on
minimal classroom, increased networking &
co-working space, work-from-anywhere
approach
1. Creation of New Teams: Sales (Regular),
Sales (International), Marketing &
Communications, Online Learning team
2. Bolstering Existing Teams: Student
Experience, International Students Office,
Academic Quality & Compliance
3. Recruiting new blood: New programmes,
existing programmes, HQ team (finance
etc)
1. Traditional product line-up to be assessed
and improved upon with a focus on ODL –
minimal face-to-face requirement
2. Developing and Registering new products
(traditional, Future of Work)
3. Dedicated team to develop, deliver and
maintain online lessons
1. New building or revamping Sachdev
2. Relaunching KLMUC – new logo, brand
values, product line-up, team members
3. Media appearances
4. Marketing and advertising
2022: Assessment and confirmation of
existing team, gaps and recruitment needs
2023: Creation of new team and filling out all
gaps
2024: Solid, stable base focused on growth
2022: Current product improvement to be
accelerated. Assessment and confirmation of
future product line-up. Registration (if
necessary) of new products.
2023: Registration and launch of new
products/offerings (short-courses)
2024: All product line-ups complete.
Introduction of more short-courses and
training programmes
2022: Identification and confirmation of capex
requirements for all options. Identification of
alternative premises.
2023: Relocation or overhaul of Wisma
Sachdev. Launch of KLMUC’s new logo,
direction and team.
2024: Full media and marketing campaign
Timeline
Strategy
Description
Cost (TBC)

7. KLMUC in 2025
RM 6.0m EBITDA, 2,096 student body, virtual classes, modern campus, strong brand presence
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In-Demand Products – Anytime, Anywhere
Traditional Future of Work
Currently
Available
Management: Business
Admin, HR, MBA, Phd
Hospitality: Culinary
Education: DECE
Graphic Design
Multimedia
Marketing
To Be
Developed
Master in HR
Logistics
Education (Bachelor, PhD)
Accounting
Finance
Mobile Application
Software and Data
All products to be ODL-licensed and key modules to be
extracted and developed into 3, 7 and 30-days accelerated
short-courses
Modern classroom design with
focus on technology
Diverse student body to reflect
Metropolitan culture
Youthful, vibrant KLMUC team to
lead the way
Campus to focus on networking
and co-working space for
students