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Daniel Barceló
Daniel Barceló

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Corporate PR ,[object Object],[object Object]
Marketing Communications ,[object Object]
Marketing Communications ,[object Object],[object Object],Integrated Marketing
Product Publicity ,[object Object],[object Object],[object Object],[object Object]
Product Publicity
Cause Related Marketing ,[object Object],[object Object]
Corporate Sponsorships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental Relations ,[object Object]
Environmental Relations ,[object Object],[object Object]
Environmental Relations ,[object Object]
Corporate Philanthropy ,[object Object]
Corporate Philanthropy ,[object Object],[object Object]
Corporate Philanthropy

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Chapter 15 presentation

Editor's Notes

  1. IMC - Companies manage all of the sources of information about a product service so as to ensure maximum message penetration. Used to garner early awareness & Credibility