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Cause-Related Marketing
vs. CSR
What’s
the
BIG
difference?
Let’s start with
Corporate Social Responsibility.
Definition:
Business practices that involve
participating in initiatives...
Athletic wear company Nikelikes to make shoes that are both
innovative and sustainable.
Newton Running,
a certified B-Corp company,
recycles more than 7,500
lbs of waste a year!
It’s clear that
socially minded corporations
try to give back to our communities
simply because it is in-line
with their v...
Cause-Related
Marketing
Definition:
A partnership between a
for-profit and non-profit
where both entities
realize a benefi...
Reebok would donate
proceeds to charity from
the sale of these
breast cancer
awareness
shoes.
But would still keep a porti...
Under Armour uses breast cancer
awareness, as well,
to try and make a profit off of a prominent
cause.
Can you
see the difference?
The companies that practice cause-related
marketing are more concerned about the profit they
w...
The Takeaway:
Don’t let companies fool you into thinking
that they want to contribute to the greater
good of society by si...
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Csr vs. Cause-Related Marketing

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What's the big difference between CSR and cause-related marketing anyways?

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Csr vs. Cause-Related Marketing

  1. 1. Cause-Related Marketing vs. CSR What’s the BIG difference?
  2. 2. Let’s start with Corporate Social Responsibility. Definition: Business practices that involve participating in initiatives that benefit society.
  3. 3. Athletic wear company Nikelikes to make shoes that are both innovative and sustainable.
  4. 4. Newton Running, a certified B-Corp company, recycles more than 7,500 lbs of waste a year!
  5. 5. It’s clear that socially minded corporations try to give back to our communities simply because it is in-line with their values. But are all companies like that?
  6. 6. Cause-Related Marketing Definition: A partnership between a for-profit and non-profit where both entities realize a benefit.
  7. 7. Reebok would donate proceeds to charity from the sale of these breast cancer awareness shoes. But would still keep a portion of the profit for themselves.
  8. 8. Under Armour uses breast cancer awareness, as well, to try and make a profit off of a prominent cause.
  9. 9. Can you see the difference? The companies that practice cause-related marketing are more concerned about the profit they will make in doing so over actually making a difference.
  10. 10. The Takeaway: Don’t let companies fool you into thinking that they want to contribute to the greater good of society by simply “donating a portion of profits to charity”. Buy from the companies that practice corporate social responsibility. They are the ones that truly want to make a change in the world.

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