Let’s start with
Corporate Social Responsibility.
Business practices that involve
participating in initiatives
that benefit society.
Athletic wear company Nikelikes to make shoes that are both
innovative and sustainable.
a certified B-Corp company,
recycles more than 7,500
lbs of waste a year!
It’s clear that
socially minded corporations
try to give back to our communities
simply because it is in-line
with their values.
But are all companies like that?
A partnership between a
for-profit and non-profit
where both entities
realize a benefit.
Reebok would donate
proceeds to charity from
the sale of these
But would still keep a portion of the profit for themselves.
Under Armour uses breast cancer
awareness, as well,
to try and make a profit off of a prominent
see the difference?
The companies that practice cause-related
marketing are more concerned about the profit they
will make in doing so over actually making a
Don’t let companies fool you into thinking
that they want to contribute to the greater
good of society by simply “donating a
portion of profits to charity”.
Buy from the companies that practice
corporate social responsibility.
They are the ones that truly want to make a
change in the world.