2. Mobile Communication
Catered to smart phones
Social media spreading rapidly
Easily assessable
Communication applications such as facebook, twitter, snapchapt
3. Diffusion of Social Media
Changed role of jobs
Created many jobs
News reporters
Marketing and branding
4. Crowd sourcing
Used to create platform
Personal and professional use
Use social media for business use through promotions, or ads
People also use for personal use to share pictures with family and friends
5. Media Cloverleaf
The emergence of social media communication as primary source of
information include 4 different types:
Traditional media
Hybrid Media
Social media
Owned media