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Chapter 01


            Taking Risks
             and Making
            Profits within
            the Dynamic
              Business
            Environment


McGraw-Hill/Irwin            Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Profile             MONIF CLARKE
                Monif C. Contemporary Plus Sizes

    • Plus-sized woman wanted
      luxurious and feminine clothing.
    • Borrowed $30,000 to start her
      own clothing line.
    • Took classes at New York’s
      Fashion Institute of Technology
      to make business contacts.
    • Adapted products and prices to
      meet the changing needs of her
      customers after economic
      downturn.
                                                   1-2
Chapter One
                LEARNING GOALS

    1. Describe the relationship between profit and
       risk, and show how businesses and nonprofits
       can raise the standard of living for all.

    2. Compare and contrast being an entrepreneur
       and working for others.

    3. Analyze the effects of the economic
       environment and taxes on businesses.

    4. Describe the effects of technology on
       businesses.
                                                      1-3
Chapter One
                LEARNING GOALS

    5. Demonstrate how businesses can meet and
       beat competition.
    6. Analyze the social changes affecting
       businesses.
    7. Identify what businesses must do to meet
       global challenges, including war and terrorism.
    8. Review how past trends are being repeated in
       the present and what those trends mean for
       tomorrow’s college graduates.
                                                         1-4
Chapter One
               NAME that COMPANY


    This microlending organization provides small
       loans to entrepreneurs too poor to qualify for
       traditional loans. The person who started this
       organization has started 30 of what he calls
       social businesses that do not have profit as
       their goal.

    Name that organization and its founder!



                                                        1-5
Entrepreneurship
and
Wealth Building    GOODS and SERVICES
     LG1



     • Goods -- Tangible products such as computers,
         food, clothing, cars and appliances.

     • Services -- Intangible products (that can’t be held
         in your hand) like education, healthcare, insurance,
         recreation and travel.

     • Successfully filling a market need means you
       could make money for yourself and provide jobs
       for others.

                                                                1-6
Entrepreneurship
and
Wealth Building
                     BUSINESS and
     LG1           ENTREPRENEURSHIP

     • Business -- Any activity that seeks to provide
         goods and services to others while operating at a
         profit.

     • Entrepreneur -- A person who risks time and
         money to start and manage a business.

     • Success in business is often based on the
       strategy of finding a need and filling it.


                                                             1-7
Revenues,
Profits
and Losses   REVENUE, PROFIT AND LOSS
    LG1

    • Revenue -- The total amount
       of money a business takes in
       during a given period by selling
       goods and services.
    • Profit -- The amount of
       money a business earns above
       and beyond what it spends for
       salaries and other expenses.
    • Loss -- Occurs when a
       business’s expenses are more
       than its revenues.
                                          1-8
Matching Risk
with Profit
                            RISK
    LG1



     • Risk -- The chance an
        entrepreneur takes of losing time
        and money on a business that
        may not prove profitable.
     • Not all businesses make the
       same amount of profit.
     • Businesses take risks, but with
       great risks could come great
       profit.

                                            1-9
Businesses Add
to the Standard of
Living and Quality
of Life
                     HOW is TAX MONEY USED?
        LG1



        Taxes are used to provide:
                     •Hospitals
                     •Schools
                     •Libraries
                     •Playgrounds
                     •Roads
                     •Fire Protection
                     •Police Protection
                     •Environmental Programs
                     •Support for People in Need


                                                   1-10
Businesses Add
to the Standard of
Living and Quality
of Life
                     STANDARD of LIVING
        LG1



      • Standard of Living -- The
           amount of goods and services
           people can buy with the money
           they have.
      • The U.S. has one of the highest
        standards of living in the world.
      • Workers in other countries may
        make more money, but prices for
        products are higher.
                                            Photo courtesy of Walmart Stores




                                                                               1-11
Businesses Add
to the Standard of
Living and Quality
of Life
                     QUALITY of LIFE
        LG1



      • Quality of Life -- The general well-being of a
           society in terms of its political freedom, natural
           environment, education, healthcare, safety, amount
           of leisure and rewards that add to personal
           satisfaction.




                                                                1-12
Responding to the
Various Business
Stakeholders            STAKEHOLDERS
      LG1


      • Stakeholders -- All the people who stand to gain
          or lose by the policies and activities of a business
          and whose concerns the businesses need to
          address.

      • Who are Stakeholders?
            - Customers        - Community Members
            -   Employees      -   Media
            -   Stockholders   -   Elected Officials
            -   Suppliers      -   Bankers
            -   Dealers        -   Environmentalists


                                                                 1-13
Responding to the
Various Business
Stakeholders
                     OUTSOURCING
      LG1           and INSOURCING


      • Outsourcing -- Contracting with other
          companies (often in other countries) to do some of
          the firm’s functions, like production or accounting.

      • Insourcing -- Foreign companies opening
          offices and factories in the United States.




                                                                 1-14
Using Business
Principles in
Nonprofit
Organizations
                 NONPROFIT ORGANIZATIONS
    LG1



    • Nonprofit Organization -- An organization
        whose goals do not include making a personal profit
        for its owners or organizers.




                                                              1-15
Using
Business
Principles in
Nonprofit       WELL-KNOWN NONPROFITS
Organizations
   LG1            in the UNITED STATES
     United Way           American Heart Association

     Salvation Army       American Cancer Society

     American Red Cross




                                                       1-16
Using
Business
Principles in
Nonprofit     KEEPING STRONG EMPLOYEES
Organizations
   LG1              at NONPROFITS
   1. Set ambitious, but
      realistic goals.

   2. Allow all employees to
      work with the groups
      they are serving.

   3. Give employees a break.
      Nonprofit work is
      draining.

      Source: Fast Company, March 2010.


                                          1-17
Using Business
Principles in
Nonprofit
Organizations
                 SOCIAL ENTREPRENEURS
    LG1



    • Social entrepreneurs use
      business principles to
      start and manage not-for-
      profit organizations to
      address social issues.

    • Muhammad Yunus won
      the Nobel Prize for
      starting Grameen Bank.



                                        1-18
Progress
Assessment
             PROGRESS ASSESSMENT

   • What’s the difference between revenue and
     profit?

   • What’s the difference between standard of living
     and quality of life?

   • What’s risk? How is it related to profit?

   • What do the terms stakeholders, outsourcing and
     insourcing mean?


                                                        1-19
Entrepreneurship
Versus Working for
Others
                      THE UPS and DOWNS
      LG2            of ENTREPRENEURSHIP

                     The UPS               The DOWNS
        The freedom to succeed.       The freedom to fail.
        Make your own decisions.      No paid vacations.
        High possibility of wealth.   No health insurance.
        Hire your own staff.          No daycare.




                                                             1-20
Opportunities for
Entrepreneurs         WHO TAKES the
      LG2
                ENTREPRENEURIAL CHALLENGE?

      • Millions of people have
        started businesses and
        succeeded.

      • The number of Hispanic-
        owned businesses in the
        U.S. has grown
        dramatically.

      • Women now own one-third
        of all businesses.
                                             1-21
NETWORKING of MINORITY
             BUSINESSES
                   (Spotlight on Small Business)

• Carol’s Daughter, a company
  that creates and sells hair care
  and beauty products, was
  started by Lisa Price.
• Price experimented with
  fragrances in her Brooklyn
  kitchen.
• Through networking, Price
  found investors like Will Smith
  and Jay-Z.
                                                   1-22
The Importance
of Entrepreneurs
to the Creation
of Wealth
                FIVE FACTORS of PRODUCTION
     LG2




           1.      Land
           2.      Labor
           3.      Capital
           4.      Entrepreneurship
           5.      Knowledge

           • Entrepreneurs use what they’ve learned to
             grow their businesses and increase wealth.


                                                          1-23
Progress
Assessment
             PROGRESS ASSESSMENT

   • What are some of the advantages of working for
     others?

   • What benefits do you lose as an entrepreneur,
     and what do you gain?

   • What are the five factors of production? Which
     ones seem to be the most important for creating
     wealth?


                                                       1-24
The Business
Environment          WHAT is the
    LG3        BUSINESS ENVIRONMENT?




                                       1-25
The Economic
and Legal
Environment
               GOVERNMENT’S ROLE
    LG3
                   in BUSINESS
       Government can promote business by…
       1.Minimizing spending and keeping taxes and
         regulations to a minimum.
       2.Allowing private ownership of businesses.
       3.Minimizing interference with the free exchange of
         goods and services.
       4.Passing laws that enable businesspeople to write
         enforceable contracts.
       5.Establishing a currency that’s tradable in world
         markets.
       6.Minimizing corruption.
                                                             1-26
The Economic
and Legal
Environment          CORRUPTION WORLDWIDE
    LG3




             Least Corrupt                                    Most Corrupt
      1.Denmark                                         1.Somalia
      2.New Zealand                                     2.Myanmar
      3.Singapore                                       3.Afghanistan
      4.Finland                                         4.Iraq
      5.Sweden                                          5.Uzbekistan



       Source: Transparency International, June 2011.


                                                                             1-27
ETHICS BEGINS with YOU
                   (Making Ethical Decisions)



The number of employees calling in sick has
 reached a five-year high. 3/5 of all callers were
 not even sick. Others conduct personal business
 at work, play video games and check their
 Facebook pages while at work.

 What is the problem with this situation?
 What are the alternatives?
 What are the consequences of each alternative?
 What path would you choose?
 Is it ethical?

                                                     1-28
How Technology
Benefits Workers
and You            BENEFITS of TECHNOLOGY
     LG4



     • Technology -- Everything from phones to copiers
         and the various software programs that make
         businesses more effective, efficient and productive.
     • Effectiveness -- Producing the desired result.
     • Efficiency -- Producing goods and services using
         the least amount of resources.
     • Productivity -- The amount of output you
         generate given the amount of input (example: hours
         you work).
                                                                1-29
JCPENNEY KEEPS in TOUCH
                     (Social Media in Business)



• To reach the 18-35 year old
  demographic, J.C. Penney
  incorporated Twitter and
  Facebook into their Spring
  ad campaign.
• Company’s Facebook page
  included a “Shop Like a
  Celebrity” sweepstakes.
• Company’s Twitter feed
  contained fashion trivia.
                                                  1-30
The Growth of
   E-
Commerce
                      E-COMMERCE
     LG4




     • E-Commerce -- The
        buying and selling of goods on
        the Internet.
           - B2C: Business to Consumer
           - B2B: Business to Business




                                         1-31
Using
Technology to
Be Responsive
                    DATABASES
    LG4         and IDENTITY THEFT

     • Database -- An electronic
       storage file for information.

     • Identity Theft -- The
       obtaining of individuals’
       personal information, such as
       Social Security and credit card
       numbers, for illegal purposes.
                                         Photo courtesy of Jack Spade




                                                                        1-32
Using
Technology to
Be Responsive                PROTECT YOURSELF
to Customers
    LG4
                             from IDENTITY THEFT

      Follow these steps to help protect yourself:
      •     Protect your Social Security Number.
      •     Shred financial documents and items with
            personal information.
      •     Don’t give out personal information unless you
            know whom you are dealing with.
      •     Use strong passwords.
      •     Never click links in suspicious emails.
      •     Monitor your credit report.
          Source: Federal Trade Commission, www.ftc.gov June 2011.

                                                                     1-33
The Competitive
Environment     USING EMPOWERMENT
     LG5    to COMPETE in TODAY’S MARKET

     • Customers want quality products at a good price
       with excellent customer service.

     • Because business is more customer-driven,
       some managers give frontline employees more
       decision-making power.

     • Empowerment -- Giving frontline workers the
        responsibility, authority, and freedom to respond
        quickly to customer requests.

                                                            1-34
The Social
Environment
                  DEMOGRAPHY
     LG6




     • Demography --
       The statistical study
       of the population in
       terms of size,
       density and
       characteristics like,
       age, race, gender
       and income.



                               1-35
The Social
Environment         DEMOGRAPHY of the U.S. by
     LG6                    AGE




           Source: U.S. Census Bureau, www.census.gov, accessed June 2011.

                                                                             1-36
The Social
Environment         PROJECTED DEMOGRAPHY
     LG6
                    of the U.S. by RACE in 2050




           Source: U.S. Census Bureau, www.census.gov, accessed June 2011.

                                                                             1-37
The Social
Environment                The RISE of the
     LG6
                     U.S. HISPANIC POPULATION




           Source: AARP Bulletin, June 2011.

                                                1-38
The Social
Environment
              U.S. POPULATION CHANGES
     LG6


     • Diversity has grown from just
       recruiting minority and female
       workers.
     • Population shifts are creating
       opportunities for some and
       limiting others.
     • Growth of single-parent
       households have encouraged
       businesses to implement
       programs such as family leave
       and flextime.
                                        1-39
The Social
Environment                  WHO WILL SUPPORT
     LG6
                             SOCIAL SECURITY?
                                         Number of Workers per Retiree




           Source: U.S. Census Bureau, www.census.gov, accessed June 2011.

                                                                             1-40
The Social
Environment                       WORRIED ABOUT
     LG6
                                 SOCIAL SECURITY?




           Source: AXA Equitable Retirement Scope, accessed June 2011.

                                                                         1-41
The Global
Environment   IMPORTANT CHANGES to the
    LG7         GLOBAL ENVIRONMENT
    1. Growth of global competition.
    2. Increase of free trade among nations.
    3. Development
       of efficient
       distribution
       systems.
    4. Advances in
       communication
       systems.
                                               1-42
The Global
Environment          WORLD’S LARGEST CITIES
     LG7             BACK in the DAY and TODAY




           Source: The Economist, February 19, 2011.

                                                       1-43
The Global
Environment   INCREASING COSTS of the
    LG7         GLOBAL ENVIRONMENT

    • Wars, like those in Iraq and
      Afghanistan, cost billions of
      dollars.

    • Tax money is diverted.

    • Cost of security goes up.

    • Cost of insurance goes up.

                                        1-44
The Ecological
Environment
                 GLOBAL GREENING
     LG7


     • Climate Change -- Movement of the temperature
        of the planet up or down over time.
     • Greening -- Trend toward saving energy and
        producing products that cause less harm to the
        environment.
     • Many companies like GE, Coca-Cola, British
       Airways and Shell are adopting green practices.




                                                         1-45
GETTING INVOLVED
                PERSONALLY
                        (Thinking Green)

It’s not necessary to radically change your lifestyle to
   make an ecological difference. Here are a few ways
   you can make small changes to help.
•   Buy a reusable grocery bag.
•   Buy energy efficient light bulbs.
•   Recycle more.
•   Drive fewer miles or ride your bike.
•   Use less water.
•   Run less electrical equipment.
•   Buy local produce.
•   Buy a hybrid car.
                                                           1-46
Progress
Assessment
             PROGRESS ASSESSMENT

   • What are four ways the government can foster
     entrepreneurship?

   • What’s the difference between effectiveness,
     efficiency and productivity?

   • What’s empowerment?

   • What are some of the major issues affecting the
     economy today?


                                                       1-47
The Evolution of
U.S. Business
               The EVOLUTION of BUSINESS
      LG8




                      Agriculture Era

                    Manufacturing Era

                        Service Era

                   Information-Based Era



                                           1-48
Progress in the
Agricultural
Industry          The AGRICULTURAL ERA
     LG8


       •     In the 1800s, the
             agricultural industry led
             economic development.
       •     Technology, like the
             harvester and cotton gin,
             changed the farming
             industry making it more
             efficient.
       •     This led to fewer farmers
             with larger farms.
                                         1-49
Progress in the
Manufacturing
Industry          The MANUFACTURING ERA
     LG8




     •     Industrialization in the 19th and 20th centuries
           moved jobs from farms to factories.

     • As technology
       improved
       productivity, fewer
       workers were
       needed in factories.


                                                              1-50
Progress in the
Service Industry
                   The SERVICE ERA
     LG8




     • Make up about 70% of the
       U.S. economy.
     • Since the mid-1980s, the
       service industry generated
       almost all the increases in
       employment.
     • More high-paying jobs in
       service industries.


                                     1-51
Your Future in
Business           The INFORMATION
     LG8           TECHNOLOGY ERA



     •     IT affects:
           - Agriculture
           - Industry
           - Service




                                     1-52
Progress
Assessment
             PROGRESS ASSESSMENT


   • What major factor caused people to move from
     farming to manufacturing and from manufacturing
     to the service sector?

   • What does the future look like for tomorrow’s
     college graduates?




                                                       1-53

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Chap001

  • 1. Chapter 01 Taking Risks and Making Profits within the Dynamic Business Environment McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Profile MONIF CLARKE Monif C. Contemporary Plus Sizes • Plus-sized woman wanted luxurious and feminine clothing. • Borrowed $30,000 to start her own clothing line. • Took classes at New York’s Fashion Institute of Technology to make business contacts. • Adapted products and prices to meet the changing needs of her customers after economic downturn. 1-2
  • 3. Chapter One LEARNING GOALS 1. Describe the relationship between profit and risk, and show how businesses and nonprofits can raise the standard of living for all. 2. Compare and contrast being an entrepreneur and working for others. 3. Analyze the effects of the economic environment and taxes on businesses. 4. Describe the effects of technology on businesses. 1-3
  • 4. Chapter One LEARNING GOALS 5. Demonstrate how businesses can meet and beat competition. 6. Analyze the social changes affecting businesses. 7. Identify what businesses must do to meet global challenges, including war and terrorism. 8. Review how past trends are being repeated in the present and what those trends mean for tomorrow’s college graduates. 1-4
  • 5. Chapter One NAME that COMPANY This microlending organization provides small loans to entrepreneurs too poor to qualify for traditional loans. The person who started this organization has started 30 of what he calls social businesses that do not have profit as their goal. Name that organization and its founder! 1-5
  • 6. Entrepreneurship and Wealth Building GOODS and SERVICES LG1 • Goods -- Tangible products such as computers, food, clothing, cars and appliances. • Services -- Intangible products (that can’t be held in your hand) like education, healthcare, insurance, recreation and travel. • Successfully filling a market need means you could make money for yourself and provide jobs for others. 1-6
  • 7. Entrepreneurship and Wealth Building BUSINESS and LG1 ENTREPRENEURSHIP • Business -- Any activity that seeks to provide goods and services to others while operating at a profit. • Entrepreneur -- A person who risks time and money to start and manage a business. • Success in business is often based on the strategy of finding a need and filling it. 1-7
  • 8. Revenues, Profits and Losses REVENUE, PROFIT AND LOSS LG1 • Revenue -- The total amount of money a business takes in during a given period by selling goods and services. • Profit -- The amount of money a business earns above and beyond what it spends for salaries and other expenses. • Loss -- Occurs when a business’s expenses are more than its revenues. 1-8
  • 9. Matching Risk with Profit RISK LG1 • Risk -- The chance an entrepreneur takes of losing time and money on a business that may not prove profitable. • Not all businesses make the same amount of profit. • Businesses take risks, but with great risks could come great profit. 1-9
  • 10. Businesses Add to the Standard of Living and Quality of Life HOW is TAX MONEY USED? LG1 Taxes are used to provide: •Hospitals •Schools •Libraries •Playgrounds •Roads •Fire Protection •Police Protection •Environmental Programs •Support for People in Need 1-10
  • 11. Businesses Add to the Standard of Living and Quality of Life STANDARD of LIVING LG1 • Standard of Living -- The amount of goods and services people can buy with the money they have. • The U.S. has one of the highest standards of living in the world. • Workers in other countries may make more money, but prices for products are higher. Photo courtesy of Walmart Stores 1-11
  • 12. Businesses Add to the Standard of Living and Quality of Life QUALITY of LIFE LG1 • Quality of Life -- The general well-being of a society in terms of its political freedom, natural environment, education, healthcare, safety, amount of leisure and rewards that add to personal satisfaction. 1-12
  • 13. Responding to the Various Business Stakeholders STAKEHOLDERS LG1 • Stakeholders -- All the people who stand to gain or lose by the policies and activities of a business and whose concerns the businesses need to address. • Who are Stakeholders? - Customers - Community Members - Employees - Media - Stockholders - Elected Officials - Suppliers - Bankers - Dealers - Environmentalists 1-13
  • 14. Responding to the Various Business Stakeholders OUTSOURCING LG1 and INSOURCING • Outsourcing -- Contracting with other companies (often in other countries) to do some of the firm’s functions, like production or accounting. • Insourcing -- Foreign companies opening offices and factories in the United States. 1-14
  • 15. Using Business Principles in Nonprofit Organizations NONPROFIT ORGANIZATIONS LG1 • Nonprofit Organization -- An organization whose goals do not include making a personal profit for its owners or organizers. 1-15
  • 16. Using Business Principles in Nonprofit WELL-KNOWN NONPROFITS Organizations LG1 in the UNITED STATES United Way American Heart Association Salvation Army American Cancer Society American Red Cross 1-16
  • 17. Using Business Principles in Nonprofit KEEPING STRONG EMPLOYEES Organizations LG1 at NONPROFITS 1. Set ambitious, but realistic goals. 2. Allow all employees to work with the groups they are serving. 3. Give employees a break. Nonprofit work is draining. Source: Fast Company, March 2010. 1-17
  • 18. Using Business Principles in Nonprofit Organizations SOCIAL ENTREPRENEURS LG1 • Social entrepreneurs use business principles to start and manage not-for- profit organizations to address social issues. • Muhammad Yunus won the Nobel Prize for starting Grameen Bank. 1-18
  • 19. Progress Assessment PROGRESS ASSESSMENT • What’s the difference between revenue and profit? • What’s the difference between standard of living and quality of life? • What’s risk? How is it related to profit? • What do the terms stakeholders, outsourcing and insourcing mean? 1-19
  • 20. Entrepreneurship Versus Working for Others THE UPS and DOWNS LG2 of ENTREPRENEURSHIP The UPS The DOWNS The freedom to succeed. The freedom to fail. Make your own decisions. No paid vacations. High possibility of wealth. No health insurance. Hire your own staff. No daycare. 1-20
  • 21. Opportunities for Entrepreneurs WHO TAKES the LG2 ENTREPRENEURIAL CHALLENGE? • Millions of people have started businesses and succeeded. • The number of Hispanic- owned businesses in the U.S. has grown dramatically. • Women now own one-third of all businesses. 1-21
  • 22. NETWORKING of MINORITY BUSINESSES (Spotlight on Small Business) • Carol’s Daughter, a company that creates and sells hair care and beauty products, was started by Lisa Price. • Price experimented with fragrances in her Brooklyn kitchen. • Through networking, Price found investors like Will Smith and Jay-Z. 1-22
  • 23. The Importance of Entrepreneurs to the Creation of Wealth FIVE FACTORS of PRODUCTION LG2 1. Land 2. Labor 3. Capital 4. Entrepreneurship 5. Knowledge • Entrepreneurs use what they’ve learned to grow their businesses and increase wealth. 1-23
  • 24. Progress Assessment PROGRESS ASSESSMENT • What are some of the advantages of working for others? • What benefits do you lose as an entrepreneur, and what do you gain? • What are the five factors of production? Which ones seem to be the most important for creating wealth? 1-24
  • 25. The Business Environment WHAT is the LG3 BUSINESS ENVIRONMENT? 1-25
  • 26. The Economic and Legal Environment GOVERNMENT’S ROLE LG3 in BUSINESS Government can promote business by… 1.Minimizing spending and keeping taxes and regulations to a minimum. 2.Allowing private ownership of businesses. 3.Minimizing interference with the free exchange of goods and services. 4.Passing laws that enable businesspeople to write enforceable contracts. 5.Establishing a currency that’s tradable in world markets. 6.Minimizing corruption. 1-26
  • 27. The Economic and Legal Environment CORRUPTION WORLDWIDE LG3 Least Corrupt Most Corrupt 1.Denmark 1.Somalia 2.New Zealand 2.Myanmar 3.Singapore 3.Afghanistan 4.Finland 4.Iraq 5.Sweden 5.Uzbekistan Source: Transparency International, June 2011. 1-27
  • 28. ETHICS BEGINS with YOU (Making Ethical Decisions) The number of employees calling in sick has reached a five-year high. 3/5 of all callers were not even sick. Others conduct personal business at work, play video games and check their Facebook pages while at work. What is the problem with this situation? What are the alternatives? What are the consequences of each alternative? What path would you choose? Is it ethical? 1-28
  • 29. How Technology Benefits Workers and You BENEFITS of TECHNOLOGY LG4 • Technology -- Everything from phones to copiers and the various software programs that make businesses more effective, efficient and productive. • Effectiveness -- Producing the desired result. • Efficiency -- Producing goods and services using the least amount of resources. • Productivity -- The amount of output you generate given the amount of input (example: hours you work). 1-29
  • 30. JCPENNEY KEEPS in TOUCH (Social Media in Business) • To reach the 18-35 year old demographic, J.C. Penney incorporated Twitter and Facebook into their Spring ad campaign. • Company’s Facebook page included a “Shop Like a Celebrity” sweepstakes. • Company’s Twitter feed contained fashion trivia. 1-30
  • 31. The Growth of E- Commerce E-COMMERCE LG4 • E-Commerce -- The buying and selling of goods on the Internet. - B2C: Business to Consumer - B2B: Business to Business 1-31
  • 32. Using Technology to Be Responsive DATABASES LG4 and IDENTITY THEFT • Database -- An electronic storage file for information. • Identity Theft -- The obtaining of individuals’ personal information, such as Social Security and credit card numbers, for illegal purposes. Photo courtesy of Jack Spade 1-32
  • 33. Using Technology to Be Responsive PROTECT YOURSELF to Customers LG4 from IDENTITY THEFT Follow these steps to help protect yourself: • Protect your Social Security Number. • Shred financial documents and items with personal information. • Don’t give out personal information unless you know whom you are dealing with. • Use strong passwords. • Never click links in suspicious emails. • Monitor your credit report. Source: Federal Trade Commission, www.ftc.gov June 2011. 1-33
  • 34. The Competitive Environment USING EMPOWERMENT LG5 to COMPETE in TODAY’S MARKET • Customers want quality products at a good price with excellent customer service. • Because business is more customer-driven, some managers give frontline employees more decision-making power. • Empowerment -- Giving frontline workers the responsibility, authority, and freedom to respond quickly to customer requests. 1-34
  • 35. The Social Environment DEMOGRAPHY LG6 • Demography -- The statistical study of the population in terms of size, density and characteristics like, age, race, gender and income. 1-35
  • 36. The Social Environment DEMOGRAPHY of the U.S. by LG6 AGE Source: U.S. Census Bureau, www.census.gov, accessed June 2011. 1-36
  • 37. The Social Environment PROJECTED DEMOGRAPHY LG6 of the U.S. by RACE in 2050 Source: U.S. Census Bureau, www.census.gov, accessed June 2011. 1-37
  • 38. The Social Environment The RISE of the LG6 U.S. HISPANIC POPULATION Source: AARP Bulletin, June 2011. 1-38
  • 39. The Social Environment U.S. POPULATION CHANGES LG6 • Diversity has grown from just recruiting minority and female workers. • Population shifts are creating opportunities for some and limiting others. • Growth of single-parent households have encouraged businesses to implement programs such as family leave and flextime. 1-39
  • 40. The Social Environment WHO WILL SUPPORT LG6 SOCIAL SECURITY? Number of Workers per Retiree Source: U.S. Census Bureau, www.census.gov, accessed June 2011. 1-40
  • 41. The Social Environment WORRIED ABOUT LG6 SOCIAL SECURITY? Source: AXA Equitable Retirement Scope, accessed June 2011. 1-41
  • 42. The Global Environment IMPORTANT CHANGES to the LG7 GLOBAL ENVIRONMENT 1. Growth of global competition. 2. Increase of free trade among nations. 3. Development of efficient distribution systems. 4. Advances in communication systems. 1-42
  • 43. The Global Environment WORLD’S LARGEST CITIES LG7 BACK in the DAY and TODAY Source: The Economist, February 19, 2011. 1-43
  • 44. The Global Environment INCREASING COSTS of the LG7 GLOBAL ENVIRONMENT • Wars, like those in Iraq and Afghanistan, cost billions of dollars. • Tax money is diverted. • Cost of security goes up. • Cost of insurance goes up. 1-44
  • 45. The Ecological Environment GLOBAL GREENING LG7 • Climate Change -- Movement of the temperature of the planet up or down over time. • Greening -- Trend toward saving energy and producing products that cause less harm to the environment. • Many companies like GE, Coca-Cola, British Airways and Shell are adopting green practices. 1-45
  • 46. GETTING INVOLVED PERSONALLY (Thinking Green) It’s not necessary to radically change your lifestyle to make an ecological difference. Here are a few ways you can make small changes to help. • Buy a reusable grocery bag. • Buy energy efficient light bulbs. • Recycle more. • Drive fewer miles or ride your bike. • Use less water. • Run less electrical equipment. • Buy local produce. • Buy a hybrid car. 1-46
  • 47. Progress Assessment PROGRESS ASSESSMENT • What are four ways the government can foster entrepreneurship? • What’s the difference between effectiveness, efficiency and productivity? • What’s empowerment? • What are some of the major issues affecting the economy today? 1-47
  • 48. The Evolution of U.S. Business The EVOLUTION of BUSINESS LG8 Agriculture Era Manufacturing Era Service Era Information-Based Era 1-48
  • 49. Progress in the Agricultural Industry The AGRICULTURAL ERA LG8 • In the 1800s, the agricultural industry led economic development. • Technology, like the harvester and cotton gin, changed the farming industry making it more efficient. • This led to fewer farmers with larger farms. 1-49
  • 50. Progress in the Manufacturing Industry The MANUFACTURING ERA LG8 • Industrialization in the 19th and 20th centuries moved jobs from farms to factories. • As technology improved productivity, fewer workers were needed in factories. 1-50
  • 51. Progress in the Service Industry The SERVICE ERA LG8 • Make up about 70% of the U.S. economy. • Since the mid-1980s, the service industry generated almost all the increases in employment. • More high-paying jobs in service industries. 1-51
  • 52. Your Future in Business The INFORMATION LG8 TECHNOLOGY ERA • IT affects: - Agriculture - Industry - Service 1-52
  • 53. Progress Assessment PROGRESS ASSESSMENT • What major factor caused people to move from farming to manufacturing and from manufacturing to the service sector? • What does the future look like for tomorrow’s college graduates? 1-53

Editor's Notes

  1. Organization: Grameen Bank Founder: Muhammad Yunus
  2. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. It is important to make sure that students understand the difference between goods and services. Emphasize that goods are tangible (can be held or touched) like Nike athletic shoes, while services are intangible (cannot be held in your hand) like a haircut.
  3. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. In the United States the entrepreneur is held in high regard. Most students have heard of Sam Walton and Michael Dell, but it often adds to the classroom experience if they understand how these entrepreneurs started their businesses. Sam Walton started Wal-Mart with just one store in Arkansas in the 1960s. Michael Dell got his start building computers in his University of Texas dorm room, ultimately leading to the creation of Dell, Inc.
  4. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. About 80,000 businesses in the United States close each year. Even more close during economic slowdowns like the one that started in 2008.
  5. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Irish entrepreneur Denis O ’Brien makes billions by selling cell phones in the poorest and most violent countries in the world. Big risk, big profit.
  6. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Entrepreneurs provide jobs for others, and the taxes they pay benefit the community.
  7. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Workers in Japan may make more than Americans, but a bottle of beer may cost $7 in Japan.
  8. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. The more money businesses create, the more is available to improve the quality of life for all citizens.
  9. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
  10. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Outsourcing is the contracting with other companies to do some of the firm ’s functions. As the slide states these companies are often in other countries. For example, Dell Computers and many other companies outsource support services to call centers in India and other Asian nations. This can be an emotional issue and one that students often do not understand. When discussing this topic with students, it is important for students to understand that outsourcing has occurred for years and does not always involve a company from the United States locating jobs in another country. Once students understand outsourcing, the concept of insourcing can be discussed. For example, Hyundai operates plants in the United States. Its design and engineering headquarters are in Detroit, and they produce cars in Montgomery, Alabama. All of which employ American workers. Insourcing benefits the American worker such as when Toyota and Honda decided to build automobile manufacturing plants in Kentucky and Ohio rather than in Japan.
  11. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Nonprofits use the same principles and skills you will learn in this class.
  12. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Nonprofits in the United States This slide provides a listing of well-known nonprofit organizations in the United States. Some of the better known nonprofit organizations include: Salvation Army, United Way and the American Red Cross. Ask students to identify smaller, local nonprofit organizations and discuss how they contribute to the community ’s quality of life.
  13. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Keeping Employees at Nonprofits Since few nonprofits can compete for qualified employees by offering higher salaries, they must find other ways to recruit, hire, and retain workers. Many nonprofit workers choose to accept lower wages in exchange for the feeling that they are helping a good cause. Since nonprofit work is often exhausting, managers need to find ways to help employees relax and celebrate their good works.
  14. See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all. Note: Muhammad Yunus and Grameen Bank are the answer to the Name That Company section at the top of this chapter and presentation. He has started 30 social businesses that do not have profit as their goal.
  15. 1) Revenue is the total amount of money a business takes in during a given period of time. Profit is the amount of money a business earns above and beyond what it spends for salaries and other expenses during a given period. 2) Standard of living is the amount of good and services a person can buy with the money they have. Quality of life refers to the general well-being of society in terms of its political freedom, natural environment, education, health care, safety, amount of leisure, and rewards that add to the satisfaction and joy that other goods and services provide. 3) Risk is the chance an entrepreneur takes in losing time and money on a business that may not prove profitable. Usually, entrepreneurs willing to take the most risk make the highest profit. 4) Stakeholders are all the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address. Outsourcing is contracting with other companies (often in other countries) to do some or all the functions of a firm, like its production or accounting tasks. Insourcing is when foreign companies set up design and production facilities in the United States.
  16. See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
  17. See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
  18. See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
  19. See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
  20. 1) When working for others, someone else assumes the entrepreneurial risk and provides you with benefits (life health insurance, vacation time, etc.). 2) As an entrepreneur you have the freedom to make your own decisions and the potential for creating wealth, while sacrificing the benefits that working for others often provides. 3) The factors of production are land, labor, capital, entrepreneurship, and knowledge. Of these, entrepreneurship and knowledge seem to be the most important for creating.
  21. See Learning Goal 3: Analyze the effect of the economic environment and taxes on businesses.
  22. See Learning Goal 3: Analyze the effect of the economic environment and taxes on businesses.
  23. See Learning Goal 3: Analyze the effect of the economic environment and taxes on businesses. Canada is the 6 th least corrupt, the U.S. is 22 nd , and Mexico is 98 th out of 178 countries. Corrupt Countries Transparency International conducts and publishes the corruption studies annually. The most corrupt countries on the list include Somalia and Myanmar. The least corrupt country is Denmark. Ask the students - What impact does corruption have on business? Responses may include: Businesses do not flourish and capitalism and economic independence are suppressed creating a very negative business and social environment. Most corrupt countries tend to be developing countries.
  24. See Learning Goal 3: Analyze the effect of the economic environment and taxes on businesses.
  25. See Learning Goal 4: Describe the effect of technology on business. Technology affects people in all industries.
  26. See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
  27. See Learning Goal 4: Describe the effect of technology on business.
  28. See Learning Goal 4: Describe the effect of technology on business.
  29. Identity Theft The number of ID theft cases isrising every year. The Federal Trade Commission estimates that 9 million people per year have their identities stolen. About 39% of the victims were between the ages of 18-39 (the same age group of many students). Approximately 16% of the victims had a personal relationship with the thief. Top five states for identity theft (per capita): Arizona, California, Nevada, Texas, and Florida. Ask the students – How often do you throw away mail or other documents with your personal information on it without shredding it? (It is becoming imperative that we shred all documents with personal info and keep the sharing of private info such as credit card, bank account info, and social security numbers to a very limited number of people.)
  30. See Learning Goal 5: Demonstrate how businesses can meet and beat competition.
  31. See Learning Goal 6: Analyze the social changes affecting businesses.
  32. See Learning Goal 6: Analyze the social changes affecting businesses. Demography of the U.S. This slide highlights the age of the population in the United States. Demography is the statistical study of the human population in terms of its size, density, and other characteristics such as age, race, gender, income, etc. The slide gives insight into the aging of the population with 66% of the population older than 24 years old. Ask the students -- How will the aging of the population impact businesses? (Businesses will need to reexamine their approach to marketing and human resources in order to meet the challenges facing them. While some businesses will fail, other new businesses will emerge creating new opportunities.)
  33. See Learning Goal 6: Analyze the social changes affecting businesses. Demography of the U.S. This slide gives insight into the changing ethnic landscape of the United States. Legal and illegal immigrants have had a dramatic effect on many states. Many local services, such as health care and education, are making efforts to adapt. Some changes include changing signs, brochures and websites to reflect this change in demographics. Ask the students - What changes have you noticed in your particular city? (Answers may vary, but might include bilingual signs in government offices and the use of emergency room translators in local hospitals).
  34. See Learning Goal 6: Analyze the social changes affecting businesses. The Rise of the U.S. Hispanic Population This slide expands on the previous slides, giving insight into the changing ethnic landscape of the United States. Ask the students – Why to you think the Southwestern states have the highest Hispanic populations, while the East Coast states are among the lowest? (Most students will probably note the obvious proximity of the Southwestern states to Mexico.)
  35. See Learning Goal 6: Analyze the social changes affecting businesses. When discussing how demographic changes experienced in this country over the past 30 years have affected businesses, it often helps to use the grocery store as an example. The grocery store has evolved from a market selling primarily raw materials used to produce a meal into stores that now serve pre-made products which simply involve “heating and eating.” Why? Some would argue this change has more to do with the two-income and single-parent household than any other environmental factor. Engaging students in this discussion is often useful to their understanding of how businesses must adapt to changing demographic circumstances.
  36. See Learning Goal 6: Analyze the social changes affecting businesses. Social Security The number of workers per retiree has dropped dramatically since 1950. Ask the students - What impact will the decline of the number of workers per retiree have in the future ? (In the future government might have to raise taxes and reduce benefits for individuals or use a means test in an effort to prevent Social Security payments from bankrupting the government.)
  37. See Learning Goal 6: Analyze the social changes affecting businesses. Worried About Social Security? 1. This slides shows that almost everybody in the U.S. thinks that Social Security is in trouble (only 6% think the system is not in trouble). 2. Ask students – What do you think should be done to make sure that Social Security is around when you need it?
  38. See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
  39. See Learning Goal 7: Identify what businesses must do to meet global challenges, including war and terrorism. World’s Largest Cities Back in the Day and Today Today Tokyo is three times larger than New York was in 1950 (when New York was the largest city in the world). New York doesn’t even rank in the top five largest cities today. How will this changing population affect global trade?
  40. See Learning Goal 7: Identify what businesses must do to meet global challenges, including war and terrorism. Ask students -- Can terrorism and an economic crisis like the one that began in 2008 decrease economic cooperation and free trade among nations? (This question is at the same time alarming and thought provoking. Given recent events, asking students this question will get them thinking about how the world and events in far away places can impact their lives.)
  41. See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism. Links go to each company website’s “green” section.
  42. See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
  43. 1) The government can foster entrepreneurship by: ---Allowing private ownership of business. ---Passing laws that enable businesses to write enforceable contracts. ---Establishing a currency that is tradable in world markets. ---Minimizing corruption in business and in its own ranks. 2) Effectiveness means producing the desired results. Efficiency means producing goods and services using the least amount of resources. Productivity is the amount of output you generate given the amount of input, such as the number of hours you work. 3) Empowerment is allowing workers to make decisions essential to producing high-quality goods and services. 4) Technology changes, identity theft, changing demographics, diversity, climate change, war and terrorism are just several issues affecting the economy today.
  44. See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate. This slide along with the next four gives students a sense of perspective into the evolution of the United States economy.
  45. See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow ’s college graduate. Agriculture was the leading industry in the U.S. in the 1800s. Technology has made farming so efficient, the number of farmers has dropped from about 33% of the population to about 1%. However, it is still a major industry in the U.S.
  46. See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
  47. See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
  48. See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
  49. 1) Efficiencies in agriculture led to the reduction in farms and growth in industry that caused workers to leave the farm and come to the cities. The growth of efficiencies in production had the same effect as in agriculture. As factories became more efficient and technologically driven, workers migrated to the service sector. 2) The information-based global revolution will alter all sections of the economy. It will be an interesting opportunity for college graduates.