organisations outcomes

1. ORGANIZATIONAL DYNAMICS
CHANGE
MANAGEMENT

2. POSITIVE & NEGATIVE
OUTCOMES

3. HISTORY OF DOMINO’S
In USA, Dominos Pizza is second largest franchised chain organisation like its competitors Pizza Hut. Two
Brother Tom and James Monagha purchased some property and opened with the mane of Dominick’s pizza.
After few years Tom had changed the name Dominos Pizza. In late seventies there were 200 franchise of pizza
and later on in 1983 it went international and open one thousand franchises and same year in Australia they
open new franchise. Organisation of Dominos Pizza grew up very quickly and in many countries it was still a
traditional company. The menu of Dominos Pizza was very simple and was offering simple crust means regular
pizza. Later on due to competition they added medium and large size otherwise there were no side order, just
pizza along with the drink. Deep pan pizza was introduced in 1989 and changed the history. By the market
demand, on same years, they opened five thousands stores. For many year, they started the policy about the
delivery if the delivery didn’t reach in 30 minutes then you will get free pizza. In 1993, they did not continue this
policy. In 1994 they introduced chicken wings and in 1996 they launched Dominos web site. They also
invention the cardboard boxes to keep pizza warm and Heat Wave for the fresh and warm delivery. In 1997
they introduced the new logo as well. They have open many franchises all over the world according to the taste
and culture of the different countries.

4. .
Domino’s Pizza
Back in 2008, Domino’s Pizza was in trouble, as its stock had plummeted to an all-time low. Despite the
significance the company had placed on maintaining a favorable brand image, the challenges simply
couldn’t be ignored.
Domino’s Pizza was back on its feet in 2012 as a result of a successful change management
implementation. To complement the opportunity, the brand adopted new technologies, the DXP, a new
bespoke delivery truck with a heating oven, was unveiled and used as a form of marketing.
POSITIVE CHANGE IN
DOMINO’S

5. LESSON LEARNT
CUSTOMER-CENTRIC
APPROACH
INTEGRATION OF
TECHNOLOGY
INNOVATION IN
DELIVERY METHODS
Domino's didn't stop at
traditional methods; it
experimented with drone
and robot deliveries and
collaborated on self-driving
vehicles. This reflects the
company's forward-thinking
approach and willingness
to explore innovative
solutions.
Domino's responded to
consumer demand by
expanding its digital
operations and providing
multiple channels for
ordering. The use of
consumer data through its
operating system
demonstrates the
importance of
understanding and catering
to customer preferences.
The adoption of new
technologies, such as the
DXP delivery truck and
various digital platforms,
showcased Domino's
commitment to staying
technologically relevant.
This is a key learning in the
era of digital transformation.

6. .
Eastman Kodak Company, commonly known as Kodak, is an
American technology company that historically played a
pioneering role in the development of photography and imaging
products. It is best known for photographic film products, which it
brought to a mass market for the first time. Kodak began as a
partnership between George Eastman and Henry A. Strong to
develop a film roll camera. After the release of the Kodak camera,
Eastman Kodak was incorporated on May 23, 1892
HISTORY

7. Kodak Change Management Failure
Kodak was once the undisputed leader in the
photography industry, with a market share of over
90%.
However, the company’s failure to adapt to the shift
from film to digital photography led to its decline and
eventual bankruptcy in 2012.
Kodak’s change management failure is a classic
example of how companies can fall from the top due
to a lack of adaptability and failure to embrace
innovation.

8. There are three reasons that explain Kodak failure to adapt to digital technology
Kodak had several opportunities to innovate and establish itself as a leader in the digital photography market, but it
failed to capitalize on them. For example, Kodak had the opportunity to develop and market the first consumer digital
camera but ultimately decided not to pursue the idea. Additionally, Kodak failed to fully embrace the potential of online
photo-sharing and social media, which became popular in the 2000s.
Kodak also had opportunities to diversify its business and expand into other markets but failed to do so. For example,
Kodak had early success in the inkjet printing market but was slow to fully invest in the technology, allowing competitors
such as Hewlett-Packard and Canon to gain market share.
Kodak’s missed opportunities had a significant impact on the company’s decline. By failing to fully embrace digital
technology and capitalize on new markets, Kodak lost its dominance in the photography industry and was unable to
establish itself as a leader in other markets. This failure to innovate and adapt ultimately led to Kodak’s decline and
bankruptcy
WHY DID KODAK FAIL TO ADAPT THE DIGITAL
TECHNOLOGY?

9. Importance of organizational
structure and decision-making
processes:
Decision making process made it
difficult for the company to quickly
adapt to changes in the market, while
its hierarchical structure made it
difficult for employees to provide input
and ideas. Companies must have a
flexible and adaptable organizational
structure and decision-making
process that allows for input from
employees at all levels and enables
the company to quickly respond to
changes in the market.
Lesson learnt
Need for a culture of continuous
learning and improvement :
Another lesson learned from
Kodak’s change management failure
is the need for a culture of
continuous learning and
improvement. Kodak’s culture of risk
aversion and reluctance to change
made it difficult for the company to
adapt to the shift in the industry.
Companies must create a culture
that encourages learning,
experimentation, and continuous
improvement to remain competitive
and adapt to changes in the market.
Importance of innovation and
adaptation:
One of the key lessons learned
from Kodak’s change management
failure is the importance of
innovation and adaptation. Kodak’s
failure to fully embrace digital
technology and invest in new
markets ultimately led to its decline.
Companies must be willing to take
risks, embrace new technologies
and adapt to changes in the market
to remain competitive.

10. THANK YOU
Submitted By-
Akash Singhal-FA23004
Binkle Luthra-FA23012
Harshita Singh- FA23020
Mrinal Bandhu Mishra- FA23028
Rachit Arora-FA23036
Riya Khandelwal-FA23044
Shreya Singh-FA23052
Vanshika Sharma-FA23060