Challenger Mobile proposes a service called "Call Home" that allows mobile operators' subscribers to make calls using the operator's WiFi app at domestic rates regardless of location. The service routes calls over the internet instead of cellular networks. Statistics show Swedish operators lost €75 million in 2010 from roaming calls outside the EU. The "Call Home" service would market through existing operator channels and provide a mobile portal for subscribers to purchase call minutes bundles to use from any location like making a regular call.

1. Challenger MobileCall home for lessChallenger Mobile ABIsafjordsgatan 39b164 40 Kistawww.challengermobile.cominfo@challengermobile.com

2. Challenger MobileCallhomeEnable Operators to offer roaming-free calls

3. Calls using Operator’s own WiFi app

4. Same rate to home country regardless of the location the calls were made from

5. As simple as placing a regular call

6. No additional billing - Spending on the regular bill or pre-paid cardOperatorX - Call HomeStatistics from Swedish regulator2010, 45 million minutes of roaming calls were made by Swedish subscriptions from countries outside of the EU. This equates to about €75 million in revenues.

7. The average rate per minute of these calls was €1,64/min.

8. With 10,9 million subscriptions in Sweden today, this equates to only 4,1 minutes per subscriber per year.

9. We are convinced that people want to call more or do call more!

10. They find other cheaper alternatives for calling home or do not call because of the prices = lost revenue for the operator.OperatorX - Call HomeMarketingOperatorX market the new service, Call Home, through existing channels

11. Website

12. SMS to customers

13. Mobil Portal

14. Printed flyers

15. E-mail

16. Invoice advertOperatorX - Call HomeProduct informationChallenger provides detailed information about service

17. OperatorX editors choose information to publish on websites, printed material etc

18. Challenger provide links to mobile portal where additional product information is presented