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Cloud & TelephonyMark Plakias, VP StrategyOrange Labs SFJanuary 2010
2010: Computer wins. Computer Telephony Integration (CTI, 1984 - 2009)
Three Messages – 1 Theme:Most significant telephony elements are now available as software or cloudThese virtual elements enable multimodal 'mashups' with other platforms and channelsThese are inherently OTT and shift value to another layer of non-operator 'signalling' methods"All that is solid melts into air."
Virtualization of Telephony World Defined Legacy Voice Element	Central Office SwitchPBXIVRCall Center SwitchVoice MailConference BridgeSMS411/118Software/Cloud ExampleRibbit (C)Asterisk  (S)Voxeo, TellMe (C)LiveOps (C)GoogleVoice (C)RebelVox, Jaduka, Twilio (S, C)Acision, Mxit (C)Goog411, others
Central Office/PBX in a cloud….
Technology - The RibbitSmartSwitchThe RibbitSmartSwitch is built on a carrier grade, Lucent certified, CLASS 5 soft switch, currently delivering 10 million minutes a month in Japan.Ribbit APIRedundant Network StorageRedundant MySQL DB
Contact Center in the Cloud…
LiveOps: Complete Call Center in Cloud
Internal France Telecom GroupLiveOps: Contact Center as a Service for Homeshoring
IVR as Cloud…
Voxeo Cloud: Cloud IVR + SIP AS + APIs
Voice Mail….
Voice Transforms to Text: Ribbit
Voice & Text Coexist: Rebelvox
Voice is just an api call.Like All Clouds, Telephony Clouds are Developers' Nirvana
Cloud Solves the Complexity of Telephony for the Ecosystem…What GenY WantsAPIs for mashing up web stuffREST, JSON (not SOAP)Freedom to write in the language they preferPython, PHP, Ruby, etcLittle/No learning curve
...Thus enabling 2.0-style Mashups
Mashups = Multimodal CapabilityInternal France Telecom Group
Cloud Telephony Public
Voice Mash-ups = CEBP*Collaboration ChannelsInstant MessagingEnteprise Instant MessagingGoogle WaveSMSEmailOutbound NotificationsWork FlowsCRMField/Remote BPsDisaster recoveryBusines Process Outsourcing*Communication-Enabled Business Processes
Escalation Lab Demo, OLSF
ConclusionsOTT Voice is Cloud-drivenNOT about cheap minutes but new multimodal experiences and capabilitiesOTT Voice will destroy valueCPE and Paid Voice trafficCloud-based Programmable Multimodal Ecosystem  = CEBP $$$

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Cloud Telephony Public

  • 1. Cloud & TelephonyMark Plakias, VP StrategyOrange Labs SFJanuary 2010
  • 2. 2010: Computer wins. Computer Telephony Integration (CTI, 1984 - 2009)
  • 3. Three Messages – 1 Theme:Most significant telephony elements are now available as software or cloudThese virtual elements enable multimodal 'mashups' with other platforms and channelsThese are inherently OTT and shift value to another layer of non-operator 'signalling' methods"All that is solid melts into air."
  • 4. Virtualization of Telephony World Defined Legacy Voice Element Central Office SwitchPBXIVRCall Center SwitchVoice MailConference BridgeSMS411/118Software/Cloud ExampleRibbit (C)Asterisk (S)Voxeo, TellMe (C)LiveOps (C)GoogleVoice (C)RebelVox, Jaduka, Twilio (S, C)Acision, Mxit (C)Goog411, others
  • 6. Technology - The RibbitSmartSwitchThe RibbitSmartSwitch is built on a carrier grade, Lucent certified, CLASS 5 soft switch, currently delivering 10 million minutes a month in Japan.Ribbit APIRedundant Network StorageRedundant MySQL DB
  • 7. Contact Center in the Cloud…
  • 8. LiveOps: Complete Call Center in Cloud
  • 9. Internal France Telecom GroupLiveOps: Contact Center as a Service for Homeshoring
  • 11. Voxeo Cloud: Cloud IVR + SIP AS + APIs
  • 13. Voice Transforms to Text: Ribbit
  • 14. Voice & Text Coexist: Rebelvox
  • 15. Voice is just an api call.Like All Clouds, Telephony Clouds are Developers' Nirvana
  • 16. Cloud Solves the Complexity of Telephony for the Ecosystem…What GenY WantsAPIs for mashing up web stuffREST, JSON (not SOAP)Freedom to write in the language they preferPython, PHP, Ruby, etcLittle/No learning curve
  • 18. Mashups = Multimodal CapabilityInternal France Telecom Group
  • 20. Voice Mash-ups = CEBP*Collaboration ChannelsInstant MessagingEnteprise Instant MessagingGoogle WaveSMSEmailOutbound NotificationsWork FlowsCRMField/Remote BPsDisaster recoveryBusines Process Outsourcing*Communication-Enabled Business Processes
  • 22. ConclusionsOTT Voice is Cloud-drivenNOT about cheap minutes but new multimodal experiences and capabilitiesOTT Voice will destroy valueCPE and Paid Voice trafficCloud-based Programmable Multimodal Ecosystem = CEBP $$$