Patricija Planinčić is the team leader of the "e-food" company, which uses teleportation technology to transport food produced by small Croatian farmers to markets in Asia and Africa. The company aims to solve world hunger issues and help small producers enter new markets. Patricija recalls how she prepared for her dream job of CEO through a business simulation game played throughout her university studies, which allowed her to get to know the company and skills needed for the role.

1. Team Leader: Patricija Planinčić
Team members: Barbara Perić
Marija-Mia Petrić

2. My dream job – CEO of the
“e-food” company
0 7:00 AM, On a Monday, 23 of Septembre 2022 - Zagreb, Croatia
0 I check my dashboard on which I see how the company is
running, are there any malfunctions or delays
0 I take my laptop, turn on the hologram software, and I say : ”Take me
to Wienna business
centre , please”.
0 My colleges from all around the
world are here and we start our
meeting
2

3. About company:
0 Headquarters: Zagreb, Croatia
0 Partners: small food producers in Croatia
0 Core business: marketing, transportation, market
research and management services
0 Divisions: Asia and Africa
How we work:
0 The main problem of small food
producers are high costs of marketing
and transportation
0 we will solve that problem by using
teleportation technology which will
cause lower costs of transportation 3

4. Company organization:
0 outsourcing of food production – our partners are small
farmers who can not put their products on the market
themselves
0 core businesses are performed in small teams within the
company’s divisions around the world
0 products from different producers are united under one
name and marketing strategy for each market
0 our TCM (total control management) involve monitoring of
processes constantly trough dashboards and in real time
4

5. Outcome
0 Gathering small farmers and using teleportation
technology and modern softwares will lead to lower
prices of e-food on the low income markets which will
solve the hunger problems but also improve business
opportunities for small farmers
e-food
0 e-food stands for food transported by
teleportation system but also for
e-cologically grown food
0 our future is organic food whose quality
will be preserved by using teleportation
0 this will eliminate premature harvest and
food freezing 5

6. Our employees
0 every employee has a job that requires creative and
cultural skills
0 every day you are able to work in many countries
around the world just by clicking a button on our
hologram software
0 we communicate and cooperate on a daily basis with
our employees in Asia and Africa divisions
6

7. Education
0 after the meeting I went to our
headquarters and thought about my
path from university to my dream job
0 at Faculty of economics and business
in Zagreb we played a game
0 this one single game was played
through all my educational years
7

8. Portal for playing business
games
0 portal for playing business games was settled by our
faculty and it included different companies which posted
their tasks, games and problems to be solved by the
students
0 it was all about solving problems and by that collecting
points
0 sometimes problems were fun, like you were supposed to
design your own working space using various colors and
shapes and sometimes they involved solving riddles
8

9. 0 by the years I gained a lot of points and by playing the
game I got to know my future company
0 even before I became an e-food employee I already
knew my colleagues and my work space
0 for this job I did not need to submit my CV and the
letter of motivation because I have been preparing for
this job trough all my high education
9

10. Gained skills
0 Participating in various projects, workshops and
debates I became qualified to run the e-food company
0 I became more organized, better public speaker and
presenter and also a good teamworker
0 I improved my communiaction skills and learned
three world languages
10