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Chapter 11
APPLIED COMPETITIVE
ANALYSIS
Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved.
2
Economic Efficiency and
Welfare Analysis
• The area between the demand and the
supply curve represents the sum of
consumer and producer surplus
– measures the total additional value
obtained by market participants by being
able to make market transactions
• This area is maximized at the
competitive market equilibrium
3
Economic Efficiency and
Welfare Analysis
Quantity
Price
P *
Q *
S
D
Consumer surplus is the
area above price and below
demand
Producer surplus is the
area below price and
above supply
4
At output Q1, total surplus
will be smaller
Economic Efficiency and
Welfare Analysis
Quantity
Price
P *
Q *
S
D
Q1
At outputs between Q1 and
Q*, demanders would value
an additional unit more than
it would cost suppliers to
produce
5
Economic Efficiency and
Welfare Analysis
• Mathematically, we wish to maximize
consumer surplus + producer surplus =
 
Q Q
dQQPQUdQQPPQPQQU
0 0
)()(])([])([
• In long-run equilibria along the long-run
supply curve, P(Q) = AC = MC
6
Economic Efficiency and
Welfare Analysis
• Maximizing total surplus with respect to
Q yields
U’(Q) = P(Q) = AC = MC
– maximization occurs where the marginal
value of Q to the representative consumer
is equal to market price
• the market equilibrium
7
Welfare Loss Computations
• Use of consumer and producer surplus
notions makes possible the explicit
calculation of welfare losses caused by
restrictions on voluntary transactions
– in the case of linear demand and supply
curves, the calculation is simple because
the areas of loss are often triangular
8
Welfare Loss Computations
• Suppose that the demand is given by
QD = 10 - P
and supply is given by
QS = P - 2
• Market equilibrium occurs where P* = 6
and Q* = 4
9
Welfare Loss Computations
• Restriction of output to Q0 = 3 would
create a gap between what demanders
are willing to pay (PD) and what
suppliers require (PS)
PD = 10 - 3 = 7
PS = 2 + 3 = 5
10
The welfare loss from restricting output
to 3 is the area of a triangle
Welfare Loss Computations
Quantity
Price
S
D
6
4
7
5
3
The loss = (0.5)(2)(1) = 1
11
Welfare Loss Computations
• The welfare loss will be shared by
producers and consumers
• In general, it will depend on the price
elasticity of demand and the price
elasticity of supply to determine who
bears the larger portion of the loss
– the side of the market with the smallest
price elasticity (in absolute value)
12
Price Controls and Shortages
• Sometimes governments may seek to
control prices at below equilibrium
levels
– this will lead to a shortage
• We can look at the changes in producer
and consumer surplus from this policy
to analyze its impact on welfare
13
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
Initially, the market is
in long-run equilibrium
at P1, Q1
Demand increases to D’
D’
14
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
Firms would begin to
enter the industry
In the short run, price
rises to P2
P2
The price would end
up at P3
P3
15
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
P3
There will be a
shortage equal to
Q2 - Q1
Q2
Suppose that the
government imposes
a price ceiling at P1
16
This gain in consumer
surplus is the shaded
rectangle
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
P3
Q2
Some buyers will gain
because they can
purchase the good for
a lower price
17
The shaded rectangle
therefore represents a
pure transfer from
producers to consumers
Price Controls and Shortages
Quantity
Price
D
P1
Q1
D’
SS
LS
P3
Q2
The gain to consumers
is also a loss to
producers who now
receive a lower price
No welfare loss there
18
This shaded triangle
represents the value
of additional
consumer surplus
that would have
been attained
without the price
control
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
P3
Q2
19
This shaded triangle
represents the value
of additional
producer surplus
that would have
been attained
without the price
control
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
P3
Q2
20
This shaded area
represents the total
value of mutually
beneficial transactions
that are prevented by
the government
Price Controls and Shortages
Quantity
Price
SS
D
LS
P1
Q1
D’
P3
Q2
This is a measure of
the pure welfare
costs of this policy
21
Disequilibrium Behavior
• Assuming that observed market
outcomes are generated by
Q(P1) = min [QD(P1),QS(P1)],
suppliers will be content with the
outcome but demanders will not
• This could lead to a black market
22
Tax Incidence
• To discuss the effects of a per-unit tax
(t), we need to make a distinction
between the price paid by buyers (PD)
and the price received by sellers (PS)
PD - PS = t
• In terms of small price changes, we
wish to examine
dPD - dPS = dt
23
Tax Incidence
• Maintenance of equilibrium in the
market requires
dQD = dQS
or
DPdPD = SPdPS
• Substituting, we get
DPdPD = SPdPS = SP(dPD - dt)
24
Tax Incidence
• We can now solve for the effect of the
tax on PD:
DS
S
PP
PD
ee
e
DS
S
dt
dP




• Similarly,
DS
D
PP
PS
ee
e
DS
D
dt
dP




25
Tax Incidence
• Because eD  0 and eS  0, dPD /dt  0
and dPS /dt  0
• If demand is perfectly inelastic (eD = 0),
the per-unit tax is completely paid by
demanders
• If demand is perfectly elastic (eD = ), the
per-unit tax is completely paid by
suppliers
26
Tax Incidence
• In general, the actor with the less elastic
responses (in absolute value) will
experience most of the price change
caused by the tax
S
D
D
S
e
e
dtdP
dtdP

/
/
27
Tax Incidence
Quantity
Price
S
D
P*
Q*
PD
PS
A per-unit tax creates a
wedge between the price
that buyers pay (PD) and
the price that sellers
receive (PS)
t
Q**
28
Buyers incur a welfare loss
equal to the shaded area
Tax Incidence
Quantity
Price
S
D
P*
Q*
PD
PS
Q**
But some of this loss goes
to the government in the
form of tax revenue
29
Sellers also incur a welfare
loss equal to the shaded area
Tax Incidence
Quantity
Price
S
D
P*
Q*
PD
PS
Q**
But some of this loss goes
to the government in the
form of tax revenue
30
Therefore, this is the dead-
weight loss from the tax
Tax Incidence
Quantity
Price
S
D
P*
Q*
PD
PS
Q**
31
Deadweight Loss and
Elasticity
• All nonlump-sum taxes involve
deadweight losses
– the size of the losses will depend on the
elasticities of supply and demand
• A linear approximation to the deadweight
loss accompanying a small tax, dt, is
given by
DW = -0.5(dt)(dQ)
32
Deadweight Loss and
Elasticity
• From the definition of elasticity, we know
that
dQ = eDdPD  Q0/P0
• This implies that
dQ = eD [eS /(eS - eD)] dt Q0/P0
• Substituting, we get
00
2
0
50 QPeeee
P
dt
DW DSSD )]/([. 






33
Deadweight Loss and
Elasticity
• Deadweight losses are zero if either eD
or eS are zero
– the tax does not alter the quantity of the
good that is traded
• Deadweight losses are smaller in
situations where eD or eS are small
34
Transactions Costs
• Transactions costs can also create a
wedge between the price the buyer pays
and the price the seller receives
– real estate agent fees
– broker fees for the sale of stocks
• If the transactions costs are on a per-unit
basis, these costs will be shared by the
buyer and seller
– depends on the specific elasticities involved
35
Gains from International Trade
Quantity
Price
S
D
Q*
P*
In the absence of
international trade,
the domestic
equilibrium price
would be P* and
the domestic
equilibrium quantity
would be Q*
36
Gains from International Trade
Quantity
Price
Q*
P*
S
D
Quantity demanded will
rise to Q1 and quantity
supplied will fall to Q2
Q1Q2
If the world price (PW)
is less than the domestic
price, the price will fall
to PW
PW
Imports = Q1 - Q2
imports
37
Consumer surplus rises
Producer surplus falls
There is an unambiguous
welfare gain
Gains from International Trade
Quantity
Price
Q*
P*
S
D
Q2Q1
PW
38
Effects of a Tariff
Quantity
Price
S
D
Q1Q2
PW
Quantity demanded falls
to Q3 and quantity supplied
rises to Q4
Q4 Q3
Suppose that the government
creates a tariff that raises
the price to PR
PR
Imports are now Q3 - Q4
imports
39
Consumer surplus falls
Producer surplus rises
These two triangles
represent deadweight loss
The government gets
tariff revenue
Effects of a Tariff
Quantity
Price
S
D
Q1Q2
PW
Q4 Q3
PR
40
Quantitative Estimates of
Deadweight Losses
• Estimates of the sizes of the welfare
loss triangle can be calculated
• Because PR = (1+t)PW, the proportional
change in quantity demanded is
DD
W
WR
tee
P
PP
Q
QQ




1
13
41
The areas of these two
triangles are
Quantitative Estimates of
Deadweight Losses
Quantity
Price
S
D
Q1Q2
PW
Q4 Q3
PR
))((. 311 50 QQPPDW WR 
1
2
1 50 QPetDW WD.
))((. 242 50 QQPPDW WR 
2
2
2 50 QPetDW WS.
42
Other Trade Restrictions
• A quota that limits imports to Q3 - Q4
would have effects that are similar to
those for the tariff
– same decline in consumer surplus
– same increase in producer surplus
• One big difference is that the quota
does not give the government any tariff
revenue
– the deadweight loss will be larger
43
Trade and Tariffs
• If the market demand curve is
QD = 200P-1.2
and the market supply curve is
QS = 1.3P,
the domestic long-run equilibrium will
occur where P* = 9.87 and Q* = 12.8
44
Trade and Tariffs
• If the world price was PW = 9, QD would
be 14.3 and QS would be 11.7
– imports will be 2.6
• If the government placed a tariff of 0.5
on each unit sold, the world price will be
PW = 9.5
– imports will fall to 1.0
45
Trade and Tariffs
• The welfare effect of the tariff can be
calculated
DW1 = 0.5(0.5)(14.3 - 13.4) = 0.225
DW2 = 0.5(0.5)(12.4 - 11.7) = 0.175
• Thus, total deadweight loss from the
tariff is 0.225 + 0.175 = 0.4
46
Important Points to Note:
• The concepts of consumer and producer
surplus provide useful ways of analyzing
the effects of economic changes on the
welfare of market participants
– changes in consumer surplus represent
changes in the overall utility consumers
receive from consuming a particular good
– changes in long-run producer surplus
represent changes in the returns product
inputs receive
47
Important Points to Note:
• Price controls involve both transfers
between producers and consumers and
losses of transactions that could benefit
both consumers and producers
48
Important Points to Note:
• Tax incidence analysis concerns the
determination of which economic actor
ultimately bears the burden of a tax
– this incidence will fall mainly on the actors
who exhibit inelastic responses to price
changes
– taxes also involve deadweight losses that
constitute an excess burden in addition to
the burden imposed by the actual tax
revenues collected
49
Important Points to Note:
• Transaction costs can sometimes be
modeled as taxes
– both taxes and transaction costs may affect
the attributes of transactions depending on
the basis on which the costs are incurred
50
Important Points to Note:
• Trade restrictions such as tariffs or
quotas create transfers between
consumers and producers and
deadweight losses of economic welfare
– the effects of many types of trade
restrictions can be modeled as being
equivalent to a per-unit tariff

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Ch11

  • 1. 1 Chapter 11 APPLIED COMPETITIVE ANALYSIS Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved.
  • 2. 2 Economic Efficiency and Welfare Analysis • The area between the demand and the supply curve represents the sum of consumer and producer surplus – measures the total additional value obtained by market participants by being able to make market transactions • This area is maximized at the competitive market equilibrium
  • 3. 3 Economic Efficiency and Welfare Analysis Quantity Price P * Q * S D Consumer surplus is the area above price and below demand Producer surplus is the area below price and above supply
  • 4. 4 At output Q1, total surplus will be smaller Economic Efficiency and Welfare Analysis Quantity Price P * Q * S D Q1 At outputs between Q1 and Q*, demanders would value an additional unit more than it would cost suppliers to produce
  • 5. 5 Economic Efficiency and Welfare Analysis • Mathematically, we wish to maximize consumer surplus + producer surplus =   Q Q dQQPQUdQQPPQPQQU 0 0 )()(])([])([ • In long-run equilibria along the long-run supply curve, P(Q) = AC = MC
  • 6. 6 Economic Efficiency and Welfare Analysis • Maximizing total surplus with respect to Q yields U’(Q) = P(Q) = AC = MC – maximization occurs where the marginal value of Q to the representative consumer is equal to market price • the market equilibrium
  • 7. 7 Welfare Loss Computations • Use of consumer and producer surplus notions makes possible the explicit calculation of welfare losses caused by restrictions on voluntary transactions – in the case of linear demand and supply curves, the calculation is simple because the areas of loss are often triangular
  • 8. 8 Welfare Loss Computations • Suppose that the demand is given by QD = 10 - P and supply is given by QS = P - 2 • Market equilibrium occurs where P* = 6 and Q* = 4
  • 9. 9 Welfare Loss Computations • Restriction of output to Q0 = 3 would create a gap between what demanders are willing to pay (PD) and what suppliers require (PS) PD = 10 - 3 = 7 PS = 2 + 3 = 5
  • 10. 10 The welfare loss from restricting output to 3 is the area of a triangle Welfare Loss Computations Quantity Price S D 6 4 7 5 3 The loss = (0.5)(2)(1) = 1
  • 11. 11 Welfare Loss Computations • The welfare loss will be shared by producers and consumers • In general, it will depend on the price elasticity of demand and the price elasticity of supply to determine who bears the larger portion of the loss – the side of the market with the smallest price elasticity (in absolute value)
  • 12. 12 Price Controls and Shortages • Sometimes governments may seek to control prices at below equilibrium levels – this will lead to a shortage • We can look at the changes in producer and consumer surplus from this policy to analyze its impact on welfare
  • 13. 13 Price Controls and Shortages Quantity Price SS D LS P1 Q1 Initially, the market is in long-run equilibrium at P1, Q1 Demand increases to D’ D’
  • 14. 14 Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ Firms would begin to enter the industry In the short run, price rises to P2 P2 The price would end up at P3 P3
  • 15. 15 Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ P3 There will be a shortage equal to Q2 - Q1 Q2 Suppose that the government imposes a price ceiling at P1
  • 16. 16 This gain in consumer surplus is the shaded rectangle Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ P3 Q2 Some buyers will gain because they can purchase the good for a lower price
  • 17. 17 The shaded rectangle therefore represents a pure transfer from producers to consumers Price Controls and Shortages Quantity Price D P1 Q1 D’ SS LS P3 Q2 The gain to consumers is also a loss to producers who now receive a lower price No welfare loss there
  • 18. 18 This shaded triangle represents the value of additional consumer surplus that would have been attained without the price control Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ P3 Q2
  • 19. 19 This shaded triangle represents the value of additional producer surplus that would have been attained without the price control Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ P3 Q2
  • 20. 20 This shaded area represents the total value of mutually beneficial transactions that are prevented by the government Price Controls and Shortages Quantity Price SS D LS P1 Q1 D’ P3 Q2 This is a measure of the pure welfare costs of this policy
  • 21. 21 Disequilibrium Behavior • Assuming that observed market outcomes are generated by Q(P1) = min [QD(P1),QS(P1)], suppliers will be content with the outcome but demanders will not • This could lead to a black market
  • 22. 22 Tax Incidence • To discuss the effects of a per-unit tax (t), we need to make a distinction between the price paid by buyers (PD) and the price received by sellers (PS) PD - PS = t • In terms of small price changes, we wish to examine dPD - dPS = dt
  • 23. 23 Tax Incidence • Maintenance of equilibrium in the market requires dQD = dQS or DPdPD = SPdPS • Substituting, we get DPdPD = SPdPS = SP(dPD - dt)
  • 24. 24 Tax Incidence • We can now solve for the effect of the tax on PD: DS S PP PD ee e DS S dt dP     • Similarly, DS D PP PS ee e DS D dt dP    
  • 25. 25 Tax Incidence • Because eD  0 and eS  0, dPD /dt  0 and dPS /dt  0 • If demand is perfectly inelastic (eD = 0), the per-unit tax is completely paid by demanders • If demand is perfectly elastic (eD = ), the per-unit tax is completely paid by suppliers
  • 26. 26 Tax Incidence • In general, the actor with the less elastic responses (in absolute value) will experience most of the price change caused by the tax S D D S e e dtdP dtdP  / /
  • 27. 27 Tax Incidence Quantity Price S D P* Q* PD PS A per-unit tax creates a wedge between the price that buyers pay (PD) and the price that sellers receive (PS) t Q**
  • 28. 28 Buyers incur a welfare loss equal to the shaded area Tax Incidence Quantity Price S D P* Q* PD PS Q** But some of this loss goes to the government in the form of tax revenue
  • 29. 29 Sellers also incur a welfare loss equal to the shaded area Tax Incidence Quantity Price S D P* Q* PD PS Q** But some of this loss goes to the government in the form of tax revenue
  • 30. 30 Therefore, this is the dead- weight loss from the tax Tax Incidence Quantity Price S D P* Q* PD PS Q**
  • 31. 31 Deadweight Loss and Elasticity • All nonlump-sum taxes involve deadweight losses – the size of the losses will depend on the elasticities of supply and demand • A linear approximation to the deadweight loss accompanying a small tax, dt, is given by DW = -0.5(dt)(dQ)
  • 32. 32 Deadweight Loss and Elasticity • From the definition of elasticity, we know that dQ = eDdPD  Q0/P0 • This implies that dQ = eD [eS /(eS - eD)] dt Q0/P0 • Substituting, we get 00 2 0 50 QPeeee P dt DW DSSD )]/([.       
  • 33. 33 Deadweight Loss and Elasticity • Deadweight losses are zero if either eD or eS are zero – the tax does not alter the quantity of the good that is traded • Deadweight losses are smaller in situations where eD or eS are small
  • 34. 34 Transactions Costs • Transactions costs can also create a wedge between the price the buyer pays and the price the seller receives – real estate agent fees – broker fees for the sale of stocks • If the transactions costs are on a per-unit basis, these costs will be shared by the buyer and seller – depends on the specific elasticities involved
  • 35. 35 Gains from International Trade Quantity Price S D Q* P* In the absence of international trade, the domestic equilibrium price would be P* and the domestic equilibrium quantity would be Q*
  • 36. 36 Gains from International Trade Quantity Price Q* P* S D Quantity demanded will rise to Q1 and quantity supplied will fall to Q2 Q1Q2 If the world price (PW) is less than the domestic price, the price will fall to PW PW Imports = Q1 - Q2 imports
  • 37. 37 Consumer surplus rises Producer surplus falls There is an unambiguous welfare gain Gains from International Trade Quantity Price Q* P* S D Q2Q1 PW
  • 38. 38 Effects of a Tariff Quantity Price S D Q1Q2 PW Quantity demanded falls to Q3 and quantity supplied rises to Q4 Q4 Q3 Suppose that the government creates a tariff that raises the price to PR PR Imports are now Q3 - Q4 imports
  • 39. 39 Consumer surplus falls Producer surplus rises These two triangles represent deadweight loss The government gets tariff revenue Effects of a Tariff Quantity Price S D Q1Q2 PW Q4 Q3 PR
  • 40. 40 Quantitative Estimates of Deadweight Losses • Estimates of the sizes of the welfare loss triangle can be calculated • Because PR = (1+t)PW, the proportional change in quantity demanded is DD W WR tee P PP Q QQ     1 13
  • 41. 41 The areas of these two triangles are Quantitative Estimates of Deadweight Losses Quantity Price S D Q1Q2 PW Q4 Q3 PR ))((. 311 50 QQPPDW WR  1 2 1 50 QPetDW WD. ))((. 242 50 QQPPDW WR  2 2 2 50 QPetDW WS.
  • 42. 42 Other Trade Restrictions • A quota that limits imports to Q3 - Q4 would have effects that are similar to those for the tariff – same decline in consumer surplus – same increase in producer surplus • One big difference is that the quota does not give the government any tariff revenue – the deadweight loss will be larger
  • 43. 43 Trade and Tariffs • If the market demand curve is QD = 200P-1.2 and the market supply curve is QS = 1.3P, the domestic long-run equilibrium will occur where P* = 9.87 and Q* = 12.8
  • 44. 44 Trade and Tariffs • If the world price was PW = 9, QD would be 14.3 and QS would be 11.7 – imports will be 2.6 • If the government placed a tariff of 0.5 on each unit sold, the world price will be PW = 9.5 – imports will fall to 1.0
  • 45. 45 Trade and Tariffs • The welfare effect of the tariff can be calculated DW1 = 0.5(0.5)(14.3 - 13.4) = 0.225 DW2 = 0.5(0.5)(12.4 - 11.7) = 0.175 • Thus, total deadweight loss from the tariff is 0.225 + 0.175 = 0.4
  • 46. 46 Important Points to Note: • The concepts of consumer and producer surplus provide useful ways of analyzing the effects of economic changes on the welfare of market participants – changes in consumer surplus represent changes in the overall utility consumers receive from consuming a particular good – changes in long-run producer surplus represent changes in the returns product inputs receive
  • 47. 47 Important Points to Note: • Price controls involve both transfers between producers and consumers and losses of transactions that could benefit both consumers and producers
  • 48. 48 Important Points to Note: • Tax incidence analysis concerns the determination of which economic actor ultimately bears the burden of a tax – this incidence will fall mainly on the actors who exhibit inelastic responses to price changes – taxes also involve deadweight losses that constitute an excess burden in addition to the burden imposed by the actual tax revenues collected
  • 49. 49 Important Points to Note: • Transaction costs can sometimes be modeled as taxes – both taxes and transaction costs may affect the attributes of transactions depending on the basis on which the costs are incurred
  • 50. 50 Important Points to Note: • Trade restrictions such as tariffs or quotas create transfers between consumers and producers and deadweight losses of economic welfare – the effects of many types of trade restrictions can be modeled as being equivalent to a per-unit tariff