COSLA Video Requirement in DIGIMA R26 T5 under Prof Bong de Ungria

1. Ch1:
The Power SHIFTS to the
CONNECTED CONSUMER
Prepared by:
Prepared for
V86 DIGIMA R26 T5
Prof Bong de Ungria
Kotler, et. al. (2017) Marketing 4.0: Moving from Traditional to Digital
CARLA TARUC PORTICOS

2. carlatarucporticos.com
Nasty Nas! Vs. Whang-Od
2
https://www.facebook.com/nasdaily
https://two2travel-
blog.tumblr.com/post/87493209572/apo-whang-od-of-
the-butbut-tribe-in-kalinga
Apo Whang-Od &
The Butbut Tribe

3. carlatarucporticos.com
Nasty Nas! The Matrix
https://www.facebook.com/johnsherwin.felix

4. carlatarucporticos.com
Nasty Nas: Losing .3M in five days!
4
https://mblife.ph/39068/look-nas-daily-fb-page-is-losing-followers-since-
whang-od-controversy-began/

5. carlatarucporticos.com
The Power Shifts to the Connected Consumer
OUTLINE
From Exclusive to INCLUSIVE

From Vertical to HORIZONTAL

From Individual to SOCIAL


6. carlatarucporticos.com
Technology Blurs Geographic &
Demographic Boundaries
6
INTERNET
Brought
Connectivit
y &
Transparenc
y
Power now lies
not with
individuals but
SOCIAL
GROUPS
Large
corporations
acquire
innovative
smaller
companies
From BIG
to
small
POWER now
SHIFTS

7. carlatarucporticos.com
From
Exclusive to
INCLUSIVE
Humans
embrace
SOCIAL
INCLUSIVITY
INCLUSIVE
CITIES welcome
DIVERSITY

8. carlatarucporticos.com
From
Vertical to
HORIZONTA
L
‘CUSTOMERS should be treated as PEERS AND FRIENDS of the BRAND’
From HIGH-volume
mainstream brands
to LOW-VOLUME
NICHE
yeezy

9. carlatarucporticos.com
From
Individual to
SOCIAL PERSONAL
PURCHASE
DECISIONS
will be
SOCIAL DECISION
Consumers rely on
CUSTOMER REVIEWS
when buying online

10. carlatarucporticos.com
In Summary…
POWER SHIFTS TO THE
CONNECTED
CONSUMER
From EXCLUSIVE to INCLUSIVE
From VERTICAL to HORIZONTAL
From INDIVIDUAL to SOCIAL

11. carlatarucporticos.com
References
11
https://mblife.ph/39068/look-nas-daily-fb-page-is-losing-followers-since-whang-od-controversy-began/
https://www.esquiremag.ph/politics/news/nas-daily-loses-followers-a00293-20210806
https://www.facebook.com/nasdaily
Kotler, et. al. (2017) Marketing 4.0: Moving from Traditional to Digital
https://www.facebook.com/johnsherwin.felix
https://two2travel-blog.tumblr.com/post/87493209572/apo-whang-od-of-the-butbut-tribe-in-kalinga

12. carlatarucporticos.com
CARLA TARUC PORTICOS
UX & CX RESEARCHER
12
http://www.linkedin.com/in/carlaporticos/
http://www.carlatarucporticos.com
The Power SHIFTS
to the
CONNECTED
CONSUMER