Carla Taruc Porticos

NCR - National Capital Region, Philippines Philippines

Research Director - Qualitative

Advertising / Marketing / PR

Carla has extensive regional market research experience specializing in qualitative research in FMCG in Southeast Asian region (and other AsiaPac countries) having been based both in the Philippines & Singapore Project experience includes positioning, brand stretch, NPD including need states studies, concept development, pack test, and communication evaluation of dairy products, health care, skin care, personal care, household care, F&B, technology, and media among others using a range of qualitative techniques, including ethnography & immersion Carla is a skilled FGD moderator and qualitative analyst and regularly moderates groups using creative and projective techniques She has a...